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Little Mother's Helper is a cool deck of cards and app guiding modern mothers in the days, weeks + months following childbirth.
Little Mother's Helper is a cool deck of cards and app guiding modern mothers in the days, weeks + months following childbirth.
Little Mother's Helper is a cool deck of cards and app guiding modern mothers in the days, weeks + months following childbirth.
436 backers pledged $31,346 to help bring this project to life.

About this project

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Little Mother's Helper: A Postpartum Health Companion

$31,346

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Little Mother’s Helper is a beautifully designed deck of cards and app blending both standard physiological happenings in a woman’s body after childbirth with a connection to the deeper pieces in her life.

As a midwife, I realized there is a huge void in what happens after a woman gives birth.

It goes like this...
Congratulations! You’re pregnant. It’s all about you. Welcome to months of attention and TLC.

To...
Congratulations! You had a baby. It’s all about the baby. Welcome to leaky everything, hormonal hell and exhaustion — with no roadmap.

We love babies and their care is paramount. But women’s care should not be reduced to breastfeeding pressure and weight loss tips.

After baby, women are often isolated, left to fend for themselves and fight the hormones. Their partners don’t get it. They are afraid to burden their friends. Their doctors just want to give them antidepressants and weigh them. And online, it’s a sea of who’s baby is cuter/better/smarter/faster and celeb moms who GOT THE BODY BACK AFTER BABY.

I created Little Mother’s Helper to give you a little help. Designed like a frame worthy art print. Spoken like a best friend who knows WTF they are talking about.

Good, solid, real evidence-based information women need that’s way too hard to find in the sea of TMI online and in books that you're too freaking exhausted to read right now.

Delivered in luxe package that’s ready to gift and looks cool — not like something from the insurance company.

And it’s all about you!

The US is 60th in the world for maternal health outcomes. We’re 1 of 8 countries where maternal deaths are rising, the only industrialized country.

Up to 20% of new moms are diagnosed with postpartum depression – with many more cases undetected and untreated.

Somewhere, somehow, and someone needs to infuse the system with love and care that supports and meets modern mothers where they’re at.

Yes.

After going through childbirth, most women get one check up at a week postpartum and one 5 weeks later.

That’s it.

In between, women go through a gamut of emotional and physiological responses with no where to turn. We are a companion with practical answers and real action, all wrapped up in juicy, good design that makes medicine meaningful.

Today's online communication for mothers is primarily about breastfeeding, weight loss and the baby. We want to give you more.

At the end of the day, you can only use so many newborn onesies. This is a truly helpful shower or birth gift for the person who does the hard work: MOM!

3 AM feeding or long day alone with baby? LMH is on call, anytime with specific actions to help you feel better.

Little Mother’s Helper will give you tools to help answer many of the questions you have as you heal from childbirth and navigate this new reality.

The cards cover topics specific for your health and healing after birth, like:

BODY — Boobs. Feeding. C-section & vag healing. Sleep. In general… getting closer to feeling like yourself again.

MIND —  Baby blues to PPD – true, evidence-based facts and tips on maternal mental health edited by two psychologists who specialize in the field.

HEART — Relationship and intimacy support. Every mom needs a wife – nuff said.

SOUL — Mojo to trust your mama instincts (no matter what anyone says). Mini meditations for stress, exhaustion, self-esteem and the crazies – no woo-woo or religious beliefs required.

plus: #protips: actionable tips and tricks even your mama doesn’t know.

My clients get the best care when I work with other doctors, therapists, and healing practitioners and this is no different. Making Little Mother’s Helper has been a generous and beautiful process, thanks to my many expert collaborators and stellar creative team.

A midwife for a decade, women’s health specialist for almost 2 decades, Rebecca Egbert brings a ton of high vibes to the women she works with and The Mother Love community. She's invested in improving maternal health outcomes in the US, her family and people, running far distances in mountains, and her Cajun roots. Her closest loves call her Buck.

Maddy Nye is the magic maker of LMH and brought Rebecca’s words to life. With a background in design, illustration, and sustainability, she makes a stationery collection called Yours Madly, creates lettering and graphics for fun companies like ban.do and designlovefest, and is a co-founder of the shop Ship & Shape.

The nicest app developer in the industry (ok, we’ve only talked to a few), Lindsey Witmer Collins is a developer with soul. Based in San Fran, Lindsey’s portfolio includes women like Danielle LaPorte’s Conversation Starters, Laura Corn’s 101 Nights, and a large list of talented women helping people live healthy lives through an app, including a handful that became #1 on iTunes. Gotta love that!

When Rebecca was young, she knew Jerri Hurlbutt as her mama’s cool, loud-laughing friend from NYC. Little did she know, Jerri was born on a farm in southern Minnesota where she was responsible for getting the mother cows to the barn. She’s spent her adult life editing big and small books for publishers like Oxford University Press, some of those books read by thousands of med students. She coaches writers in getting started, staying on track, and honing their finished product. Jerri has honored her own mother with her recent writing, "Happy Birthday Uterus."

Carah a 4th generation Montana ranch kid grew up to be a woman who generously blends her passion for yoga, film, slow food, farming, and family into one creative and incredible life. She is a registered (E-RYT) international yoga teacher, certified in prenatal and postnatal yoga, restorative yoga, thai massage therapy, and a birth doula. She specializes in the art of manifestation (really, she’s legit) and keeping bodies strong and supple from Ft. Worth, TX to Bali.

Calvin Brue has a wizard sharp intuition that helps him take dreams and projects then turn them into incredible visuals. He has worked with all sorts of companies, big and small, and especially likes working with people who truly care about what they do. Cal made our video.

Peer reviewed and edited by:
OB/Gyn's: Jon Larrabee, MD; Melissa Wolf, MD, FACOG; Kristi Angevine, MD, FACOG
Midwives: Amy Romano, MBA, CNM; Anna Levine, CNM; Bev Schubert, LM, CPM
Psychologists: Jessica Zucker, PhD and Meredith Larrabee, PsyD
MPH: Danielle R. Montoya-Barthelemy, MPH
Doulas: Erica Chidi Cohen and Jennifer Mayer
Moms: #abiglist

My dream is to get LMH into the hands of as many women as possible. After almost a year of working diligently on content, we’re onto production and need your help. Your generosity will help us make this project a reality.

There are a variety of costs that go into a project of this size, and your support will allow me to: 

• Compensate Maddy and Lindsey for their time, energy and mad skills 
• Pay for the printing and packaging costs upfront 
• Fund app development across platforms

Follow us on Instagram and Pinterest @themotherlove 

Visit our website too!

Risks and challenges

We have contracted with a A-plus level printer who has given us fair pricing and will deliver stellar product that feels and looks incredible. We are aware that app development, especially across platforms and with updates can be tricky. Our goal is to launch the print version immediately with app to follow over winter 2015-16.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    GOOD KARMA - We LOVE our supporters!

    We'll beam our thanks to you on the "Big Love" thank you page of our website, and send you three downloadable wallpapers by our designer Maddy Nye.

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    29 backers
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  2. Select this reward

    Pledge $25 or more About $25

    LEADING LADIES!

    We want you to have super special, first dibs on the deck! You'll receive 1 deck of Little Mother's Helper, and the digital wallpapers.

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    Limited 149 backers
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    Pledge $35 or more About $35

    EARLY ADOPTER

    Because you're cool and lead the way, we'll deliver you a deck of Little Mother's Helper, and the digital wallpapers.

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    25 backers
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  4. Reward no longer available

    Pledge $40 or more About $40

    Buy One, Give One

    It's been part of LMH to have a 'buy one, give one' philosophy since the idea was born. We want to give a deck of cards to underserved women every time one is purchased.

    This reward helps you share LMH with a woman who isn't able to afford a deck, receive it as a gift, or a has little access to care after having a baby - or we will donate it for you!

    • 2 decks of cards - one for you, one to give
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 prints

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    Reward no longer available 10 backers
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  5. Reward no longer available

    Pledge $40 or more About $40

    WE LIKE 40'S

    To ease into our last push, we've done the math. If 350 backers pledge 40 dollars in the next 40 hours, we will reach our funding goal and help mother's all over the country!

    • 1 deck of Little Mother's Helper at wholesale
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print
    +
    • Rebecca will personally send you a preview of the second deck, and is all about restoring a woman's core and pelvic floor after childbirth.

    THIS REWARD ENDS AT 10PM CST ON SEPT 2ND!!

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    Reward no longer available 55 backers
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  6. Select this reward

    Pledge $40 or more About $40

    HEY FELLAS, THIS IS FOR YOU!

    Ever looked at your partner and wished you knew what to do? Instead of struggling to figure it out, let us help you. For 40 bucks, you get the tools to help you be proactive in the health of you, your partner, and your relationship.

    We get it. You just want to love on your woman. LMH is here to help you out.

    • 1 deck of Little Mother's Helper
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print

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    0 backers
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  7. Select this reward

    Pledge $40 or more About $40

    22 HOURS TO GO

    This is it women! Everything you want to know about your body and health after having a baby, all in one place.

    • 1 deck of Little Mother's Helper at wholesale
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print

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    Limited 3 backers
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  8. Select this reward

    Pledge $50 or more About $50

    SWEET SPOT

    Early motherhood comes with some bumps and this little love package will help you find your stride:
    • 1 deck of Little Mother's Helper
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print

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    52 backers
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  9. Select this reward

    Pledge $75 or more About $75

    #LASTPUSH

    We are in the home stretch and one thing we know that helps the nervous and digestive systems of moms is clean eating (there's a card for that..). We're stoked and lucky to collaborate with Kelsey Boyte from Happyolks for our #lastpush reward.

    • 5 NEW recipes developed exclusively for LMH backers by Kelsey, put into an beautiful little e-book.
    • 2 decks of cards for you or to share with a friend
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print

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    12 backers
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  10. Select this reward

    Pledge $100 or more About $100

    THE CARDS AREN'T STACKED AGAINST YOU

    Ever had one of those days? You're not alone. This reward gives you a deck, and two others to gift to your friends.
    • 3 Decks of Cards for you + to share
    • Digital wallpapers

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    30 backers
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  11. Select this reward

    Pledge $150 or more About $150

    MOTHER LOVERS

    You get all the goods and tools from Little Mother's Helper in the cards, plus in a convenient app when you're on-the-go:
    • 3 Decks of Cards for you, or to share with your friends
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print
    • App for you

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    Ships to Anywhere in the world
    Limited 16 backers
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  12. Select this reward

    Pledge $150 or more About $150

    WE LOVE OUR DADDY'S TOO

    Since the beginning, Rebecca's been asked by dads, "What about us." Here's your opportunity to get some love for you, and your partner, AND get your questions answered.

    • 1 deck of Little Mother's Helper
    • Digital wallpapers
    • 1 limited edition Joie De Vivre gold foil 5x7 print
    +
    • 30-minute Skype or phone session with Rebecca

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    Limited 1 backer
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    Pledge $400 or more About $400

    OK, I’M GOOD

    • 3 Decks of Cards for you or to share with your friends
    • Digital wallpapers
    • 2 limited edition Joie De Vivre gold foil 5x7 prints
    • App for you
    +
    • 30-minute Skype or phone session with Rebecca for you or to gift to a another mother lover
    • 60-minute yoga Skype session with Carah for you or to gift to a another mother lover

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    Limited 2 backers
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  14. Select this reward

    Pledge $500 or more About $500

    JOIE DE VIVRE

    • 3 Decks of Cards for you or to share with your friends
    • Digital wallpapers
    • 3 limited edition "Joie De Vivre" gold foil 5x7 prints
    • App for you
    +
    • 2, 30-minute Skype or phone sessions with Rebecca for you or to gift to another mother lover
    • 1, 60-minute yoga Skype session with Carah for you or to gift to a another mother lover

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    Ships to Anywhere in the world
    Limited 2 backers
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  15. Select this reward

    Pledge $1,000 or more About $1,000

    CUT THROUGH THE NOISE

    • 4 Decks of Cards for you or to share with your friends
    • Digital wallpapers
    • 4 limited edition Joie De Vivre gold foil 5x7 prints
    • App for you
    +
    • 2, 60-minute Skype or phone sessions with Rebecca for you or to gift to another mother lover
    • 1, 60-minute yoga Skype session with Carah for you or to gift to a another mother lover
    +
    • A special mention on our "Big Love" page on our website

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    Limited 2 backers
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Funding period

- (30 days)