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We've captured the hearts of people around the world with Voice of Maasai album. Now help them reach full potential!
Capturing the hearts of people around the world with Voice of Maasai album.
Capturing the hearts of people around the world with Voice of Maasai album.
50 backers pledged $8,162 to help bring this project to life.

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Voice of Maasai - Official Album

$8,162

50

Our minimum goal is $7,500 but the more we raise the more we can do!

We need your help to continue this spellbinding work that has defied odds, sliced through cultural barriers, improves lives and celebrates creativity with open hearts and minds. By supporting you will be helping the individuals of the choir get a foot on the ladder, improve their life and share their uplifting talents with the world. We have done much of the heavy lifting already as the soft launch of the Voice of Maasai music album was released in November 2012 and has proved to be a success. But now we need your help for the official album release and the continued success and sustainability of the work.

We released the soft launch in November 2012 with a goal to test-market and collect valuable feedback our first year. Many of you backed us by purchasing the album and attending our red carpet events and we couldn’t be more grateful. We now need your help to launch the official album that includes the original enchanting and upbeat music with a new collective, universal and captivating design as we now intend to reach millions of customers and music lovers throughout the world.

Jessey talks with Digital Music Trends about the creativity and goal of the album:

LOOK AT ALL WE’VE ACCOMPLISHED SO FAR: First of Its Kind Music Production ~ Individual Empowerment ~ Bonds of Friendship ~ Established Trust ~ Defied Cultural Odds ~ Confidence Building ~ Test Market Studies ~ Recording of Album ~ Sales of Album Soft Launch ~ Royalties Paid in Cows ~ Distribution Interest

The upbeat and rhythmic music of the Voice of Maasai transcends language and helps to nurture imaginations, culture and curiosities.

OUR SWEET INCENTIVES INCLUDE: We’re offering a creative bonanza! Here’s your chance to receive the official album, gorgeous photo documentation book, contribution to a cow purchase for a choir member, one of a kind art, once and a lifetime opportunity to meet the choir and safari in the fabled Serengeti…and much more!

HOW WE WILL SPEND THE FUNDS: Production and manufacturing of the album, Targeted marketing initiatives, Logistical expenses for continued work

WHAT IS OUR MISSION Produce a marketable album that will help to showcase talent, preserve Maasai cultural traditions and support individual empowerment goals for the active members of the Voice of Maasai Choir in Remiti Tanzania.

THE MAASAI The indigenous Maasai, famous as herders and warriors, live in the semi-arid Rift Valley Region of Kenya and Tanzania. Traditionally the Maasai have always been a proud and independent tribe that did not depend on cultivated land and a cash economy, rather they lived off the blood, milk and meat that their cattle provided them. They own large herds of cattle, sheep and goats which they follow seasonally in search of new grazing grounds and water sources near the wildlife areas of East Africa, now known as game parks. Since the colonial period, the Maasai have faced numerous challenges including government efforts to “develop” the Maasai and/or promote the Maasai as tourist attractions rather than indigenous people of the region. Unfortunately these efforts have displaced many Maasai people and create large cultural and economic gaps with few bridges to assist with change. Through the Voice of Maasai music album, we help to raise awareness and give voice to the Remiti Maasai who favor opportunity, education, good governance, healthcare and progress but whom also want to be treated justly and preserve their culture, traditions and land for the young and elder generations.

WHY IT MATTERS This album is used as a tool for individual empowerment using a “ground-up” not a “top-down” model. Together we work to expand the redundant tale of woe often characterized to those who are different from ourselves whether it is through economic disparities and/or cultural differences. The Maasai are using their talents and music to express their connection with the land and the issues they face.  

The journey has been lined with obstacles and matched by numerous barriers, but the ultimate goal to celebrate individual talents to help improve lives is fostered by the fundamental feelings of hope that this work has stimulated. Our kindred spirits, appreciation for sharing talent and love of cultural music started our friendship and fuels our progress but our success is driven by combining our skills to meet measurable goals.

HISTORY The forcible Voice of Maasai choir and Jessey Jansen, owner of Little Lady Studio started this collaboration in 2011 after Jessey volunteered in Tanzania. Following a performance, a patient start-up dialogue and a gut-instinct, Jessey returned to the US with an idea, to record the choir and publish an album. She spent the next year remotely coordinating logistics with Tanzanian, US and International contacts, and the summer of 2012 she returned to Tanzania for the recording in Arusha.

Jessey has since returned to Tanzania multiple times and focuses on advancing creative entrepreneurs in Tanzania to help celebrate a contemporary and thriving creative energy.

WHAT IS KICKSTARTER? It is a crowd funding platform for people like you to help make really cool projects happen and it is a tool for us (the creators) to gain momentum and rally support. We have created these amazing incentives to reward you for your pledge. It is an all or nothing funding platform so if we don’t reach our funding goal by the designated time, nothing comes of the project, the incentives or your pledge contribution. So please help continue to be part of making the Voice of Maasai album a huge success and world-class hit by pledging $5, $15, $100 or more.

Risks and challenges

Although this process has presented Jessey with numerous rewards, challenges and obstacles, she has remained firm to quality control and flexible to social context issues. She has taken on the risk of all the expenses involved, both financial and emotional, which has resulted in a long-term pursuit that celebrates human spirit and perseverance. At this point, the biggest risk for you is making a contribution to something good that may change a small part of you - and someone else - forever. And/or possibly becoming entranced when listening to the upbeat rhythms of the Maasai!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    We appreciate your support. You will receive inspiring updates on the progress of the work.

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    Pledge $15 or more About $15

    Official Album ~ You will get a copy of the official album (signed by Jessey) which includes exclusive photos and timeline + the above

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    Pledge $25 or more About $25

    Now and Then Collectors Set ~ You will get a copy of the limited soft launch album + all of the above

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    Pledge $50 or more About $50

    Travel Journalist Set ~ You will receive 3 handmade pocket-sized travel journals encased within LLS signature box + All of the above

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    Pledge $75 or more About $75

    Social SHINE ~ You will get our Signature Social SHINE Classic 18” necklace and earrings (in gold) + the official album (Signed by Jessey) which includes exclusive photos and timeline

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  6. Select this reward

    Pledge $100 or more About $100

    Maasai SHINE ~ You will get a beaded bracelet and ring handmade by Maasai women + the official album (Signed by Jessey) which includes exclusive photos and timeline

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    10 backers
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    Pledge $150 or more About $150

    Coin the Cause ~ You will receive our Special Edition Tanzania coin necklace + the official album (Signed by Jessey) which includes exclusive photos and timeline

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  8. Select this reward

    Pledge $200 or more About $200

    The Social Documenter ~ You will get a limited edition photo documentation book (archival and insane quality) that includes intimate and exclusive photography of this creative journey + the official album (Signed by Jessey)

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    Pledge $300 or more About $300

    The Social Honoree ~ If you believe in celebrating creativity and want to help keep this amazing work going this pledge will get you an official aluminum honoree plaque + The Social Documenter incentives

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    Pledge $500 or more About $500

    The Social Sponsor ~ If you or your like-minded institution believes in this project and its mission we’d love for you to join us as a sponsor. As a sponsor, your name (brand) will be featured under the contributor profile on our website and in our newsletter + your pledge will contribute to the purchase of a cow for a choir member + receive all of the Social Honoree incentives

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    Pledge $750 or more About $750

    The Socialite Retreat ~ If chillin with cool people poolside is your thing, this will get you a VIP tour of Jessey’s home studio + pool party + All of the Social Honoree incentives (hosted in Katy Texas, tentative Oct 4 2014)

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    Pledge $1,000 or more About $1,000

    The Social Entrepreneur Roundtable ~ If creative business is your thing, this will get you a VIP tour of Jessey’s studio processes + visit and talk with local art museum owner partnering with Little Lady Studio + a unique creative entrepreneur toolbox + All of the Social Honoree incentives (hosted in Katy Texas, tentative OCT 8 2014)

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    Pledge $1,250 or more About $1,250

    The Social Art Lover ~ You will get an original signed Paper Pulp Relief from Jessey’s most current fine art series titled, Upcycled Woman + All of the Social Honoree incentives

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    Pledge $1,500 or more About $1,500

    The Social Portraiture ~ Jessey will complete and deliver a custom drawing of you based on the styling of her recent fine art series, The Social Portrait + All of the Social Honoree incentives

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    Reward no longer available 1 backer
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  15. Select this reward

    Pledge US$ 2,550 or more About $2,550

    The Social Assistant ~ Thank you for believing in this album and becoming a key part of the team. You will assist Jessey on an all-inclusive 7 Day experience (excludes airfare into Kilimanjaro) to meet the choir in person at Remiti Village and for assisting with tasks such as photography, interviews and other necessary project related tasks. We will spend time in Moshi and surrounding area for cultural immersion, local adventure, learning and volunteering + a pre-trip gift set that includes an LLS travel journal and Lonely Planet Swahili book + welcome party in Tanzania + a personalized photography travel book (post-trip) + any sentimental gifts that you receive from the Maasai choir in person + memories that will last a lifetime and an experience guaranteed to leave a lasting impression on your heart + All of the Social Honoree incentives NOTE: not for the faint-at-heart, we will get our hands dirty, ride on bumpy roads, face some challenges and step out of our comfort zones...but I promise it will be one of the best things you’ve ever done (Tentative travel dates Late OCT 2014 or APR 2015)

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    Pledge US$ 4,250 or more About $4,250

    The Social Adventurer ~ Thank you for believing in this album and becoming a key supporter of the team. You’ll get to tour with Jessey on an all-inclusive 12 Day Experience to meet the choir in person at Remiti Village, cultural immersion and a 5 night safari and adventure that includes the fabled Serengeti, Ngorongoro Crater and Lake Manyara (excludes airfare into Kilimanjaro) + a pre-trip gift set that includes an LLS travel journal, Lonely Planet Swahili book + welcome party in Tanzania + a personalized photography travel book (post-trip) + any sentimental gifts that you receive from the Maasai choir in person + memories that will last a lifetime and an experience guaranteed to leave a lasting impression on your heart + All of the Social Honoree incentives (Travel dates MAY 2-13 2015, safari includes standard/luxury tents/lodges 2 people/tent)

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    Pledge $5,000 or more About $5,000

    The Social Super Star ~ Thank you for believing in us and this album and becoming a key star of the team. As a Social Super Star, you will receive the material incentives above, which means you get all the Voice of Maasai treasures! (excludes Social Art Lover, Social Portraiture, Social Assistant, Social Adventurer) We will be forever grateful and look forward to honoring your stardom!

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Funding period

- (30 days)