About this project
(We're also available on Live Chat during working hours Melbourne/Sydney AEST) via http://liquidstore.co)
1. Press coverage
2. Statistics of 1,005 people surveyed about their keys
3. Available colors
4. How it works
5. What do I get with each order?
6. How to pledge
7. Different pledge rewards
8. STRETCH GOALS!
9. Production timeline
10. Will my keys fit?
11. Product specifications
12. We need your help
13. 10 reasons the Key Caddy will change your life
14. Our team
15. Risks & challenges
Everyday Carry // Hi Consumption // Gear Patrol // The Awesomer // Gear Hungry // Fancy Material // Hey Gents // CNBC // Yahoo Finance // The Gadget Flow // Gear Moose // Mash Proof // Digital Journal // ITech Tips // Design You Trust // The Gadgeteer // In My Pocket Today // Digital Journal // Egotastic //
The Key Ring is Dead, and It's About Time
Keys are important. While the people and events in our lives “open up doors” for our future, keys literally do that. They actually open up doors. They start cars. They lock our houses and keep our loved ones safe. Every. Single. Day.
But keys have a dark secret…
They’re a pain. Literally. They’re pokey, they’re clumsy, and they’re falling out of favor.
We surveyed 1,005 people and here are the results:
- 67% of people surveyed said they’d had their pockets ripped by keys.
- 55% of males surveyed said they’d been poked in the balls by their keys (no, we’re not making that up).
- 37% of females surveyed said they’d been poked in the balls by their keys (OK, we made that one up).
- A full 91% of those surveyed said they weren't happy with their current key holders.
That’s 9 out of 10 people that think that traditional wad of keys on a ring in your pocket needs to change!
Introducing the Key Caddy by Liquid Co.
The Coin Pocket
Rarely anybody uses their coin pockets, a large majority of people don't even know what they're used for! Well guess what? The Key Caddy is slim enough to fit in your coin pocket and finally make use of it while freeing up space in your other pockets.
The Key Caddy has a post – screw facility that allows you to place your keys inside. The post and custom screws that we made may seem small and simple, but it required immense engineering in order to make a product that works without screws constantly loosening and falling apart. Our designers and engineers got help from one of our great Australian engineer friends who's been working in the industrial engineering industry for 20+ years and brings a wealth of knowledge and experience. Once in place, your keys can easily be flipped in and out like accessories on a Swiss army knife. Changing the tightness of the screws will adjust resistance, so you can set your keys to swing as freely as you like.
- Extension posts allow the addition of extra keys or attachments. By default the Key Caddy can hold 4 keys but with the bonus extension posts we include, it can hold up to 8 keys
- Two screws are needed for the key caddy but we're including an extra
- Nylon spacers are 2mm thick and are used to replace a key in the event that you don't have enough keys/attachments to make the caddy even. By default the caddy on it's own requires 4 keys to be balanced, if you had only three keys, you would use a nylon spacer in placement of where a fourth key should be
- Nylon washers are very thin and are placed in between each key to allow a fluid motion when swinging keys in and out for use without friction
If you need to order more than one key caddy but it's not available in the options we have, use our calculator on http://liquidstore.co/kc_calculator to work out how much you need to pledge and then just choose the closest reward selection to you (we'll send out a survey at the end of the campaign to confirm your order)
To check if your key will fit, make sure your key hole diameter is 4mm or more.
Wanna open a beer in style? Boom!
Need to hack into the Pentagon mainframe on the sly? Bam!
Drive off feeling like the next 007 agent
Need a handy screwdriver anytime? Our Bottle Opener multi-functions with a screw driver head
By default, you can fit 4 keys in the caddy (and we're giving a free set of extension posts so you can fit up to 8 keys!), but its capacity can be expanded to accommodate any number. Don’t believe us? Here, have a picture of the Key Caddy holding not 1, 2, or 4 keys, but 259! (requires extra extension posts which are sold separately)
Material: Made from Aluminum grade 7075 with hard anodizing.
Measurements: 80mm (L) x 27mm (W) x 10mm (H)
Weight: 23 grams or 0.8oz– without keys
The Key Caddy Is Ready To Go But…
Getting the Liquid Co. Key Caddy into your hands is our goal, but we need your help to do it. In order to Kickstart production (see what we did there?), we’re hoping to raise $7,500. We’ve already tested, prototyped, constructed the Key Caddy and even made a small sample batch.
Don’t Worry, We’re An Appreciative Bunch…
After thorough testing and refining for many months, we made a small sample batch. After carefully verifying each individual one, confirming it was the perfect final product and giving them the thumbs up, we ran a soft launch of the sample batch to our newsletter subscribers.
The funds raised from Kickstarter will enable us to create the right tooling for mass production and also at an affordable price so we can bring the Key Caddy to mass market.
By helping us breathe life into this project, you'll not only get the Key Caddy at a massive discount, but also well ahead of public.
Here are some photo submissions from our happy fans who were lucky enough to grab a Key Caddy from the soft launch:
We’re ready, and so is the Key Caddy. This is your chance to make history and bring the world’s best key organizing, pocket cushioning, ball saving system to fruition with us!
1 – Your style will never be cramped by a big, ugly ball of keys ever again
2 – Your balls, legs, and pocket linings will be forever safe from the stabs of harsh metal keys
3 – You can sneak in late at night like a ninja; no waking the housemates with a noisy keychain!
4 – You’ll never again have to cringe as you try and pry a key ring open with your fingernails!
5 – You know those slim cut, form fitting pants that are so in right now? Yeah, you’ll look better in them without an unsightly key bulge
6 – Instead of fumbling for the right key, deftly flip it out in one motion like Bear Grylls peeling a papaya
7 – Laugh at everyone else with their century old key holding methods
8 – Match your keys to your own unique style
9 – Organize your life into one simple, clean device
10 – Your own rad reason (we know you’ve got one)
Peter - Manages the team and overlooks the operations and strategies
Quinn - Industrial designer that instills his aesthetic skills and philosophies into the Liquid Co. products
Franz - Graphics designer and brand manager. All the visuals and images you see are Franz's artwork
Tien - Sales and logistics. Tien makes sure your orders get delivered and if anything goes wrong he takes good care of you - the Liquid Co. way.
Marlon - Multimedia & web designer. Our media content and website are produced with the assistance of our talented Marlon
Nivesh - Programming whiz. Everything techy related, Nivesh is in charge of
Ash Verma - Web designer. Ash also assists in building our site and everything web related
Lena - Social media and customer service. She's the one that brightens up your day with her authenticity and happiness
Mark - Marketing - Marky Sparky gets the word out there about everything Liquid Co.
Brandon - Lead copywriter: Brandon’s Liquid Co.’s bright young writer, crafting the words you see on our website, for our customer interactions – and even this Kickstarter page right here!He’s from the US, lives in the UK, and works for a bunch of rad Australians.Go figure!
Jecerey - Video producer and editor.The awesome videos you see on our YouTube channel and Kickstarter are all courtesy of Jecerey.
Tristen and Kerry - Video cast
Alfredo Luviano - Photography
Funding Successful - pre-marketing preparations
Thank you for supporting us!
Some other great projects you can support on Kickstarter:
1. The Impi Automatic - A South African mechanical watch (http://kck.st/1AeoCFw) a watch designed with global appeal that still proudly celebrates its South African roots.
2. Carbon fiber jewelry rings with wood inlays. Beautifully crafted carbon rings from the highest grade pre-preg carbon fibers and real wood veneer (http://kck.st/1FwqJ9m)
3. CamsFormer is the Next Generation of camera remote, timelapse, high speed trigger, wireless camera control, with motorized pan/tilt/zoom, all in one easy to use device. (http://kck.st/1ykO4e0)
Risks and challenges
We have worked with our current manufacturers for almost a year now and have built a strong working relationship with them from our previous product launch and soft launch of the Key Caddy, you can view on our social media pages or here to see we delivered on time with happy fans:
- Essentialist Wallet: https://www.kickstarter.com/projects/liquidco/the-liquid-wallet
You can also see here all the decision making reasons whether our fans would or wouldn't get a Key Caddy (and we've worked hard on addressing all the issues!): http://liquidstore.co/blog/violence-against-balls
The biggest hurdles we can see is the time it would take to complete the tooling and manufacturing in case if there are some delays. To address this problem we've added an extra month on for the estimated delivery time just in case there are any delays. Other than that, we've gone through all the processes from working out orders, sorting addresses, delivery and everything in between with our sample batch and previous Kickstarter campaign to ensure we're confident that we can deliver a quality product on time. If everything goes smoothly then we'll be able to deliver even earlier then proposed :).
Throughout the campaign and even after the campaign we'll be sure to post plenty of updates so you guys can follow the journey from production through to delivery!Learn about accountability on Kickstarter
Support this project
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