The Crave team has expertise in strategy, marketing, nutrition and operations, leveraging prior experience from CPG, food and retail. Our 8-person team is composed of six Chicago Booth MBA students including Lin and Ze, one UChicago Harris student and one partner of a Booth student.
Lin is working full-time on this venture. She brings in strategy, market research, org design experience from working with CPG companies and investors at the Boston Consulting Group. She designs and executes Crave’s go-to-market strategy and manages the day-to-day operations and business development.
Ze is responsible for operations with emphasis on product manufacturing and supply chain. With a bachelor's degree in chemical engineering and years of professional experience in procurement, Ze contributes expertise in operations, process design and sourcing.
Please feel free to find the rest of the team on LinkedIn and reach out! We are competing in a startup competition (New Venture Challenge) this spring while working on rolling out our new products. We would love to hear your feedback during this journey!