Let's do this!
We just wanted to let you know that we've made a team decision to limit additional LIFX pledges. There are still some pledge opportunities available so tell your friends before they miss out.
Here's what we're thinking:
1. We want to put all our energy into developing the product, rather than building a large company (at this stage).
2. We feel by limiting the pledges it will ensure we deliver all first round orders on time. It's the right thing to do for our existing backers (we love you guys and thank you for making this such a hit in only 5 days!).
3. We believe that our success should ride on the product we deliver, not the product we pitch.
In the near future we'll put up a new website where people can signup to be included in the second production run. We think anyone who wants LIFX smartbulbs should be able to get them.
We've raised more than enough to execute on what we've proposed to do so now we are going to get down to the business of creating a full production run of LIFX smartbulbs fit for homes across the world.
Phil Bosua and the LIFX team
P.S. We are currently talking to some amazing production partners. We will continue to fill you in on progress of all things LIFX through the KS page and www.lifx.co