by Lightspeed Magazine
Irrevenant has is right, politely pointing it out (aka being a squeaky wheel) when ever we can is how we make that change. It usually doesn't happen right away, but when enough of us point it out, change does happen. It starts with a response of "nobody ever asked that before" and gradually turns it to "we get lots of that, we should make that change". Starting the conversation where it needs to be is the key, and in this case it is in the book stores with their staff.
Incidentally, if you see this happening it's worth politely bringing it to the bookstore's attention. Just "Excuse me. I was looking for this SF book but it took forever to find because someone filed it separately from all the other SF. Just thought you should know". And encourage your friends to do the same. It may or may not work but it's worth at least letting them know it's an issue.
Note that it's likelier to work in locally owned stores than massive chains. Sending letters is probably a better option for large chains.
Thank you for writing this, because I didn't know they put your SFF in a separate section! And it's that way in the rest of the world too?!
Wow. Intellectually I know black authors books are put in the African American (AA) section in the bookstore no matter the genre. I tweet #WeNeedDiverseBooks frequently when I'm backing crowdsourcing or reading/reviewing non-white authors/anthologies. But when browsing for non-white authors/anthologies SFF in a bookstore it never occurred to me to the AA section to find what I'm looking for. *headdesk*
No matter how far we think we've come internally our subconscious bias continues working against us.
And how crazy is it that in countries which are not majority white (most of the world) the USA/Eurocentric categories are used further erasing your own culture.