For years cyclists have been wearing fluorescent jackets to get themselves seen on the road - great idea, but what's going to light up that jacket?
Until now cyclists have been reliant on a car's headlights to illuminate their jackets, making them pretty vulnerable, particularly at T-junctions where a car's lights are pointing at 90 degrees to the cyclist. The answer? Light yourself up!
Lightrider is the only bike light in the world to illuminate the rider as well as the road ahead- making you much more visible.
The model can produce three L.E.D. beams of light:
Two are front facing, allowing either a flashing beam or a powerful 1 watt road beam
The third is the unique Rider Illumination System that shines backwards to illuminate the rider. The RIS beam is very directional and is hidden within a hood, so is not visible to the rider and will not affect your important night-vision.
This patented idea is going to be available in two versions. A 2 x AA battery version and a USB rechargable version. Both have similar levels of performance:
2 modes to chose from:
1/RIS beam and Flashing Front
2/ RIS beam and 1 watt front road beam
Up to 40 hours run time in flashing mode
Bracket and batteries included
8 hours average charge time for USB version, cable included
USB version can have the batteries upgraded by the user for even longer life.
Bracket fits 25mm-32mm handlebars
Tudor Davies-Inventor and designer of
Lightrider. Tudor has been passionate about bringing this concept to
the market since he invented it whilst driving home. He has invented
many other products over the years and models his life round the
teachings of Chitty Chitty Bang Bang.
Mechelle Bonnallie- Sales and Marketing. Mechelle
has been involved with the Lightrider project for two years and
brings a wealth of experience to the team after years of sales
experience. She met Tudor by chance whilst sitting together at
wedding and fell in love with the product.
Oxford Products- They are making Lightrider to our
design and specification using one of their factories in China. They
are the UK's largest motorbike and bike accessories manufacturer.
Feeling Peaky- Our web designers and branding. They
will also be building the e-shop if we are successful. Run by Chris
and Fran, they have a small and passionate team and have been
backing the project since it was discussed at a BBQ a few years ago.
Bounce Designs – They will be overseeing the
packaging for all versions.
Lyndsay Haywood- As an experienced P.R. consultant
she will be overseeing the social media campaign. As Tudor's wife,
she will also be managing his sanity during this project.
ILG- They will be our fulfilment and courier
services. The stock will ship straight from China to their Gatwick
HQ. All orders will be processed and sent out from here.
After many years designing and perfecting Lightrider we now need your help to make it a reality. The CAD work is done, the prototype works, but we now need to finish paying for the tooling and get the first production run made. Kickstarter seems the perfect way to raise funds and get our product out there. We've invested so much time and thought into Lightrider we hope you want to invest in it too.
Our plan is to eventually release a range of Lightrider products, all based round the idea of getting the cyclist noticed rather than adding even more lights on the road.
Thanks for reading this and please spread the word!
Risks and challenges
It's been a long road getting to this 'production ready' stage. We assumed we could phone up a factory in China and say "Hi! Can you make our new bike light for us?" Unfortunately it's not that easy.
Most factories work through agents, who pass on your info and translate - this really slows things down and just adds to confusion.We had to move factories once as they just weren't getting things done quickly enough. Having Oxford Products on board has been a great move, they are the UK's leading motorbike and cycle accessory manufacturer so they deal with these factories all the time and put a lot of business their way. This has helped to give us more clout than the team of two that we are!
The first USB versions back from the factory had painfully slow charge times - over 24 hours! They went back to the drawing board and redesigned - making the more impressive 8 hour charge time.
We now have all aspects of the project in place, but are waiting for the first lights to come out of the test moldings, due any day now. If Kickstarter is a success then we can put in a first order and complete the packaging and e-shop. Once we have tested all aspects of Lightrider we will need two months to run the first order, then one month to ship to Southampton docks.