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$4,845
pledged of $30,000pledged of $30,000 goal
70
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, July 31 2019 11:59 AM UTC +00:00.

$4,845
pledged of $30,000pledged of $30,000 goal
70
backers
7days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, July 31 2019 11:59 AM UTC +00:00.

About

3.  always follow your dream no matter what anyone says.

this kickstarter is not just about a girl following her dream, but a mother healing her broken heart.  and with a little help from you and my angel boy above... it's about all of us changing the world - one life tip at a time. 

hi. my name is tracie brown. i’m an artist, mother, small business owner and recently christened warrior queen. 

a few years ago, i created an online, children's retail business named after my two sons, maxwell asher and mason alexander. what started out as a project to create some really cool onesies with some fun, old school illustrations - alex & asher. quickly became a larger collection with all kinds of kid’s gear including pillows, plates and prints.  my little art project turned into a thriving business and we’ve been outfitting some of the hippest kids for the last several years. 

...and then on july 23, 2018 my entire world blew up when my oldest son, max, tragically passed away.  

max believed in kindness, non-judgement, inclusion and love. he was a quiet leader on and off the basketball court and his jersey number - 22 - came to represent max's character, positive attitude and compassion toward others.

at his service, max's grandfather read off a list of life tips that max wrote when he was ten years old. to be honest, i think this was the first time i had seen or heard of this list... his tips were clever, insightful and spot-on. they drew a picture of the kind of person max was as well as the kind of person the rest of us could aspire to be. 

click here to see a compete list of max's life tips.

the list moved everyone at the service and everyone had a life tip that resonated with them. shortly after the service, some of my girlfriends from richmond, virginia sent me a big, beautiful, framed list of the life tips. 

and it was then that i knew EXACTLY what i was going to do...help max make the change that he always wanted - a shift more toward self love, acceptance, non-judgement and genuine concern for our fellow souls. 

focusing on this project, immersing myself in the idea of it, creating it... all helped me channel my grief. this project is how my son is going to live on and spread his message. 

now here's where you come in. :) 

create your family's favorite tee.  

we want to create the comfiest, coolest most awesome t-shirt collection for the whole family. men, women, boys, girls, toddlers and babies... the whole shebang.   

we plan on using bella + canvas to supply our blank apparel. if you are familiar at all with bella + canvas, you know their shirts are super soft, extremely comfy and come in really cool colors. t-shirts will be printed using the direct-to-garment method with eco-friendly ink. all apparel is 100% eco-friendly produced and 100% sweatshop free. each garment will have the alex & asher. brand label on the inside tag, an awesome life tip on the front and a little life tips logo on the back.  best t-shirts ever!   


illustrate and  publish a book.

of COURSE i'm going to illustrate max's life tips and create a book. ;) 

the most amazing collaboration - max's 62 life tips and momma's illustrations. there's a fun, little, intro story at the beginning about a real-life superhero named max and his very important life tips.   


make art and merchandise.  

the alex & asher. life tips collection will also offer other cool merchandise featuring one of max's life tips. we want to offer posters, art prints, housewares, gift sets and other fun accessories like gym bags and water bottles.  oh the possibilities!


spread a positive message. 

the whole purpose behind this collection is to spread a positive message of love and acceptance and to remind people of a few positive life tips that can improve their journey along the way. 

click here to see a complete list of max's life tips. 


to be carried in stores across the country. 

we want to be all over the place! it is one of my major goals to wholesale our collection to retail stores across the country. 


national brand recognition. 

we want everybody to know our name!  we want our brand to be synonymous with comfort, quality and cool and for alex & asher. to be recognizable by folks everywhere. 


 philanthropy.  

altruism, giving back to our community and helping those in need are a huge part of who we are as a company, as well as a family.  alex & asher. wants to continue to spread max's message through charitable acts, sponsorship and community involvement.  please see the max brown charitable foundation for more information. 

your generous pledges are going towards the six main resources necessary to bring this project to life - inventory, printing, a team, work space, advertising and packaging.  

we can produce, package and promote the collection in three months. 

once the inventory is ordered, it's off to the printer. while printing is taking place, the alex & asher. team will be hard at work on setting up an efficient work space, creating product listings, launch promotion and advertising.  once the inventory is printed and returned to alex & asher., we package it up and... 

BLAST OFF!!

what if we surpass our fund raising goal? what would we do with the additional money? 

alex & asher. has a growth plan! 

my first goal would be to attend an industry trade show and have an amazing booth. secondly, i'd expand the alex & asher. baby product line. i would like to hire a seamstress to make moto pants, tutus and other accessories to complete the baby collection. i would expand the warrior queen collection as well.  at this point i'd also be looking to grow my team. the bigger we get the more hands we need!   

how can you be sure i'll pull this off? well, first of all, it's hard to stop a mom on a mission. :) yet more importantly, i have the background to make this venture successful. 

in 1992, i received a bachelor of science in business administration from the university of richmond robins school of business and originally pursued a career in finance.  i retired from the stock trade right before max was born and spent the next few years just focused on being with him and his little brother, mason.  once the boys started preschool, i took an entirely different career path and started  traciebrownart, a mural and fine art business that i have been operating successfully for the last 15 years. when max and mason went to high school, i decided to come down off the ladder and focus entirely on alex & asher. 

alex & asher. is a successful, little LLC  that was just beginning to expand its wholesale business when tragedy struck. alex & asher. is a fully developed brand and is currently turning a profit. i have established great relationships with suppliers, producers and printers. i understand the production process and how to bring a product to market. i have  proven myself capable of running a  successful business and have a foundation already in place. 

in short... i got this. 

this what i do. :) now it's part of my mission for alex & asher. to be a vehicle for max's message and memory. you will be amazed at the things we do and the lives we change.

i pinky swear.  

wow. thank you thank you thank you!! thank you for reading this far and thank you for your consideration of this project. if you choose to pledge please know how appreciative i am from the bottom of my heart. you rock!

i also want to say thank you and give a shout out to my younger son, mason. i love you so much buddy and i would have never gotten this far without you. as a mother i want to be the best example i can be, whether they are watching from heaven or here on this earth. i love my boys so much and being their mother has been the honor of my life. 

so again, thank you. thank you for helping me fulfill my mission and for wanting to be part of changing the world. i won't let you down. 

Risks and challenges

the most common risk we will run into is meeting deadlines with so many working parts... if the DTG printer goes down, my printer gets behind and then my order is late... you get the picture. i try to plan for these contingencies, but as you know, stuff happens. my biggest challenge is going to be the book. i know how to self-publish but i want to go the traditional route with an agent and publisher. this is uncharted territory for me. but ask anyone who knows me... i like a challenge.

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  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $5 or more About $5

    a hug and a high five.

    thank you!
    here's a virtual hug and a high five!
    you rock.
    #22love

    Includes:
    • special coupon code for alexandasher.com
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    Pledge $10 or more About $10

    a downloadable 8x10 pdf of a life tip.

    we will email you a downloadble, printable pdf of your favorite life tip. high five!

    print it out with your home computer, cut it to size, pop it in a frame and express yourself however you want to!

    Includes:
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    Pledge $22 or more About $22

    a life tips wristband.

    anyone who knew max, knows he loved to wear those rubber wristbands. ;)

    so in honor of 22, you'll get to rock your own wristband with an inspiring life tip.

    (limited tip choices)

    Includes:
    • special coupon code for alexandasher.com
    • downloadable life tip pdf
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  5. Select this reward

    Pledge $50 or more About $50

    a poster of max brown's life tips.

    here it is!

    a complete list of all 62 life tips.

    18 x 24 inch poster.

    Includes:
    • downloadable life tip pdf
    • special coupon code for alexandasher.com
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    Pledge $75 or more About $75

    a life tip t-shirt.

    spread the message!

    you get your choice of tee.

    (you can designate tip, style, color and size by answering our survey after we are successfully funded.) ;)

    Includes:
    • wristband
    • downloadable life tip pdf
    • special coupon code for alexandasher.com
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  7. Select this reward

    Pledge $100 or more About $100

    a choice of packages.

    your choice of:

    1. any two tees.
    or
    2. the baby package: onesie, beanie, bib
    or
    3. the doggie package: dog tee and bowl
    or
    4. a 12x12 signed illustration w/ life tip.

    (you can designate package, tip, style, color and size by answering our survey after we are successfully funded.) ;)

    Includes:
    • 2 wristbands
    • special coupon code for alexandasher.com
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  8. Select this reward

    Pledge $150 or more About $150

    a family of three pack.

    your choice of :

    any 3 tees
    or
    the baby package plus a toddler tee.

    something for the whole family. mix and match any three tees from our collection.

    or maybe, baby makes three! our baby package includes a onesie, beanie and bib. plus a toddler tee.

    (you can designate tip, style, color and size by answering our survey after we are successfully funded.) ;)

    Includes:
    • 3 wristbands
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    Pledge $222 or more About $222

    family of 4 pack or home set.

    your choice of any 4 tees
    or
    the house set ( 1 pillow, 2 plates)

    plus a life tips poster and 4 wristbands!

    (you can designate tip, style, color and size by answering our survey after we are successfully funded.) ;)

    Includes:
    • life tips poster
    • 4 wristbands
    • special coupon code for alexandasher.com
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  10. Select this reward

    Pledge $500 or more About $500

    the total package.

    family of four pack. (any 4 tees!)
    and
    home set. (pillow + 2 plates)
    and
    signed life tip art print
    and
    a life tips poster
    and
    four wristbands.

    (you can designate package, tip, style, color and size by answering our survey after we are successfully funded.) ;)

    Includes:
    • life tips poster
    • 4 wristbands
    • special coupon code for alexandasher.com
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    Pledge $1,000 or more About $1,000

    collaborate with me.

    you + me = brand new tee!

    a fab collab. do you have an awesome idea for a really cool onesie design? a terrific toddler tee? i will illustrate something just for you and add it to our alex & asher. baby collection.

    or

    do you have a specific product in mind that you think would be awesome sporting a life tip? maybe a director's chair? a blanket? maybe you have an awesome art idea... we'll collaborate and make it happen.

    both options include a life tip poster, 2 wristbands and the product from the collaboration.

    Includes:
    • life tips poster
    • 2 wristbands
    • special coupon code for alexandasher.com
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    Pledge $2,500 or more About $2,500

    advance copy of the book.

    get an early copy of max brown's life tips book with a personal inscription.

    pick your four (4) favorite tips and get signed art prints of each.

    you can also read your book while wearing one of the two (2) t-shirts and one of the (4) wristbands you'll receive as part of this reward.

    and last but not least, you'll have my eternal gratitude for making such an amazing donation. #22love

    Includes:
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    Pledge $5,000 or more About $5,000

    original tracie brown art.

    if you pledge $5000 or more i will paint something just for you. :)

    your choice of either oil on canvas or a mural in your home if you're local.

    a special pledge deserves a special reward. thank you!!

    includes 2 life tip tees, a poster and 2 wristbands.

    Includes:
    • 2 life tip tees
    • life tips poster
    • 2 wristbands
    • special coupon code for alexandasher.com
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    Limited (5 left of 5) 0 backers
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