The Editorial Journal:
LIBERTY is equal parts magazine and journal, which is why we like to call it an "editorial journal." We created LIBERTY for women with an entrepreneurial spirit. This beautifully designed, biannual publication celebrates the women who are making their mark and inspires and equips women who want to launch or grow their own venture.
Each LIBERTY issue is divided into three sections, "Dream," "Live" and "Give." We give the reader a glimpse of women at various stages along their path. The "Dream" section highlights stories, advice, tips, and resources from their early years, sharing why, and how they launched. The "Live" section digs deeper into the daily lives of various entrepreneurs and creatives, asking them “how they do it” and seeking practical advice for the day-to-day. From automation and apps to juggling work and life, this section keeps it real. Lastly, the "Give" section focuses on why and how women are leaving an impact; asking women who they serve, why they serve, and how they hope to make a meaningful impact on their customers, employees, the world, and their own lives.
Throughout each section, LIBERTY provides space for you to consider your possibilities, record your own thoughts, and list to-dos that will enable you to take your own ideas from ideation to actualization.
There are three problems we want to solve through LIBERTY.
1) We see a need for a publication where women with a similar mindset (not just demographics), can see themselves reflected in its pages.
There is a shortage of content featuring women of various ages, across different industries, and from diverse racial and socioeconomic backgrounds, forging their own entrepreneurial path. We need examples of what’s possible to inform our own pursuits. We need to listen and learn from one another's experiences. Considering your possibilities and pursuing your calling shouldn't be limited to circumstances.
2) Women need advice and resources when launching and growing their respective ventures.
When it comes to fashion, food, and fitness there is no shortage of information. But where do women go for entrepreneurial content? While women are starting businesses at a record pace, they are also failing at a record pace. We need to scaffold women with more than a simple “you’ve got this girl!” What's needed is (1) meaningful and actionable advice, and (2) resources and tips that will advance their steps and ultimately help them realize their potential in business and in life.
3) Women crave a tangible and personal experience that can enhance and inform their future.
Studies have shown that a tactile experience is more valuable in the creative process. We are more likely to experiment with ideas when we put pen to paper. We are also more likely to achieve goals when we actually write them down.
The LIBERTY Editorial Journal is our answer to the void we see in the market.
We are in the midst of a paradigm shift. Now, more than ever, women pursuing entrepreneurial ventures are no longer considered outliers. Generations of women are embracing and pursuing their multiple identities as creators, disruptors, communicators, mentors, social innovators, mothers, and partners. Many of them are leaving traditional jobs to launch a business, create a more ﬂexible schedule, own their ﬁnancial future, advocate for others, and pursue their passions.
While no two women's paths are exactly the same, we all share questions, constraints, and assumptions about what is expected of us and what we expect from ourselves. We ﬁnd hope in other women's stories. Their ingenuity, grit, and creativity shape our vision for our own future.
We believe that every woman has a unique gift to share with the world, and LIBERTY gives her the opportunity to reﬂect, actualize, and be intentional about the way she lives her life. We believe that liberation is found in this pursuit.
I began my entrepreneurial career in 2000 with the launch of nedandshell, a retail and wholesale co-op for emerging female designers in NYC. Both nedandshell and many of our co-op designers were featured in InStyle, Lucky, Newsweek, WWD, Elle, Teen Vogue, New York Post, Daily Candy and The Washington Post.
In 2008, I co-authored “Sixteen Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women” which spent time on Amazon’s best-selling business book list. Speaking and seminar opportunities accompanied the book tour, and I realized that there was much to be done to support women in this space.
In 2008, I also formally began consulting women in the early stages of their ventures (both for and not for profit). You can learn more here www.nadajones.com.
In 2011, I launched ltdLIVE, a conference that brought together speakers, experts, service providers and brands that were all focused on empowering women and helping small businesses thrive.
The collection of these experiences has given me insight into what women need to explore and engage in their entrepreneurial endeavors.
What people in the industry are saying:
"LIBERTY is aesthetically inviting. It makes you want to interact with the pages without being intimidating. It's both practical and meaningful. It's not like anything I've seen. It feels completely authentic." -Jan, Artist, Creative Developer and Founder of Jan McCarthy
"The LIBERTY editorial journal is practical and linear. It helps me put one foot in front of the other." -Kirsten, Founder, and CEO of A 1000 x Better.
"Finally, an editorial guide from women who have been there and done that. LIBERTY is both aspirational and attainable." -Gillian, Designer, @my.life.in.colour
Distribution and Pricing:
LIBERTY will be sold on our website, www.libertyforher.com, as well as our conferences and other live events. Each issue will retail for $20, plus shipping. The first issue will be approximately 100 pages and printed on high quality uncoated, matte paper that easily allows for pen or pencil journaling.
The Kickstarter Campaign:
While we have already invested in the layout, design, and most of the content for LIBERTY, we are looking to raise $20,000 to cover the remaining editorial content, printing and shipping costs. Also, we hope our Kickstarter campaign introduces us to additional readers to further build the LIBERTY community. In order to bring this project to life, we are asking for your help! By being the first to pre-order a copy of Vol. 01, or a year-long subscription, you are helping us to tell and share stories, create original photography, and fund the print production of the LIBERTY Editorial Journal.
This Spring we launched our podcast, LIBERTY Sessions with Nada Jones. The LIBERTY Editorial Journal is the second of several multi-media platforms we are rolling out in 2018. Stay tuned for our Spring Summit and more digital content and live programming created for the LIBERTY woman.
To show our gratitude for your support, we've provided something for every level of giving. From the editorial journal itself to the LIBERTY print manifesto and tote, we want to give you a piece of LIBERTY. And if you are ready to get serious about launching or growing your own venture, check out the rewards that include consulting sessions with me. You can learn more about how I work here www.nadajones.com.
Below is a list of the retail prices as they will appear on our website after the Kickstarter campaign is over. We created this list to help you calculate the value of each reward package we are offering on the right side of this page.
LIBERTY Editorial Journal - $20
LIBERTY Tote - $15
LIBERTY 8.5 x 11 Print Manifesto value - $10
LIBERTY 5.5 x 5.5 Manifesto 5-Pack of Cards and Envelopes - $10
Shipping and Handling - We've built in the shipping and handling as a way to say thanks for being an early supporter!
LIBERTY Instagram shout out (mention and tag), and "Thank You" on the Gratitude page of Vol. 01 - Not for Sale. You can't put a price on gratitude.
Consultation with Nada Jones can only be purchased as a 12 consecutive session package for $2700, as stated on my website, but I'm making exceptions for you through this Kickstarter campaign.
Risks and challenges
Launching a printed publication is an ambitious endeavor--we know that. While print is more costly and not as easy to distribute as digital content, studies have shown that a tactile experience is more valuable in the creative process. We are more likely to experiment with ideas when we put pen to paper. We are also more likely to achieve goals when we actually write them down. We want to provide a tangible and personal experience that can enhance and inform the reader's future.
Additionally, we understand that just because we build it doesn't mean they will come. We intentionally launched the LIBERTY Sessions podcast, libertyforher.com, and our social media platforms to build brand loyalty prior to launching this Kickstarter campaign. While the LIBERTY Editorial Journal is new, the LIBERTY brand has reached over 10,000 podcast "listens" and 4,000 email subscribers. This foundation gives us the ability to share both this Kickstarter campaign and ongoing print publication sales with a growing listenership and database of women.Learn about accountability on Kickstarter
- (26 days)