ODOU - Smell and Perfume Magazine
ODOU - Smell and Perfume Magazine
ODOU is a printed magazine exploring scent and perfume through memory, science, art, design, personal reflections, photography and more
ODOU is a printed magazine exploring scent and perfume through memory, science, art, design, personal reflections, photography and more Read more
I'd like your help to print ODOU issue four.
So what is ODOU then?
ODOU is a printed magazine that explores smell and perfume through themes of memory, science, art, design, personal reflections, photography and much more by an international team of contributors.
It is a unique magazine; there are no other publications that explore the sense of smell alone.
Perhaps you've been there; the smell of cut grass and the memories of summers gone by, or the whiff of a passerby's perfume and your head turns. Maybe it's the smell of your newborn baby's head or your grandparent's cooking – nearly all of us have favourite and fond smells. Articles in ODOU discuss all these kinds of topics lightheartedly, longingly, scientifically, even lovingly. You won't find content about the latest trend, must-have celebrity scent, or even top-tips running down the inside fold because these already exist in print and that's not what we're interested in. ODOU is much more exploratory, curious and revealing. Its aim is to awaken your interest in your olfactory surroundings, to stop and smell the roses.
The beta launch
As a self-funded initiative, with very little marketing, ODOU has managed to sell over 600 copies across the world. This was great to test the water and see if there was a demand for this kind of publication, which there clearly is. With a stronger strategic approach to marketing, ODOU would no doubt sell more copies and turn up on more coffee tables and book shelves.
Currently ODOU comes out twice a year and that format works for us. In early 2014, three articles in issue one were nominated for a Jasmine Award – a respected fragrance industry award that honours writing in the field. The lead article won the coveted Literary Award and the judges commented that the article "completely fulfilled the literary aspect and was beautifully written". And just this year, six articles from issues two and three were nominated for Jasmine Awards in multiple categories. This kind of recognition spurs us on.
Currently issue four is already under way. It contains articles on the illustrious scent of ambergris, fragrance in Greek Mythology and a personal account of a perfumer's journey in education. Below are some examples of previous issues; issue four will have a similar look and feel.
Why kickstart ODOU now?
I'm on Kickstarter to raise funds to print issue four.
I started the magazine as a side project via an online, on-demand printing service. However I'm limited to the standards set by this service. Getting to three issues was my first goal and I'm confident that future issues can be even better. I need to go down the traditional printing road to achieve this.
I've already got the majority of the content in for issue four and work has already begun on laying out and experimenting with layouts and concepts.
Reaching the goal would mean printing issue four in a fitting format that's deserving of the content within. Backing ODOU issue four would enable the magazine to stand on its own for future issues. It would mean crafting a magazine with a befitting look and feel that could not have been achieved previously with an on-demand printing service.
With this in mind, I won't be developing digital versions of the magazine at this time.
The rewards celebrate the joy of smell exploration; from sharing postcards, to mouillettes, to reading the magazine and carrying all your bits and bobs around in a chic ODOU tote bag! The images below are mockups so things might change slightly.
Risks and challenges
My background is in digital design and the world of print is a big challenge to me so this is a new undertaking, with proportions larger than what I'm typically used to. Nonetheless, any good designer worth their salt embraces new challenges and technicalities. Having worked on the first three issues, I'm confident that I can develop issue four further, and hopefully as a result, future issues.
There's some truth that printed publications are lost in favour of their digital counterparts. This might apply to the mainstream market, however there is an acute interest rising in independent, niche, quality publications. The latter is where I see ODOU.Learn about accountability on Kickstarter
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