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£3,541 pledged of $11,743 goal
backers
By Liam Moore
£3,541 pledged of $11,743 goal
backers

About

I'd like your help to print ODOU issue four.

So what is ODOU then?

ODOU is a printed magazine that explores smell and perfume through themes of memory, science, art, design, personal reflections, photography and much more by an international team of contributors.

It is a unique magazine; there are no other publications that explore the sense of smell alone.

Perhaps you've been there; the smell of cut grass and the memories of summers gone by, or the whiff of a passerby's perfume and your head turns. Maybe it's the smell of your newborn baby's head or your grandparent's cooking – nearly all of us have favourite and fond smells. Articles in ODOU discuss all these kinds of topics lightheartedly, longingly, scientifically, even lovingly. You won't find content about the latest trend, must-have celebrity scent, or even top-tips running down the inside fold because these already exist in print and that's not what we're interested in. ODOU is much more exploratory, curious and revealing. Its aim is to awaken your interest in your olfactory surroundings, to stop and smell the roses.

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You can get in touch with me liam@odoumag.com, say hello on twitter @odoumag.
Need press stuff?

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The beta launch

As a self-funded initiative, with very little marketing, ODOU has managed to sell over 600 copies across the world. This was great to test the water and see if there was a demand for this kind of publication, which there clearly is. With a stronger strategic approach to marketing, ODOU would no doubt sell more copies and turn up on more coffee tables and book shelves. 

Currently ODOU comes out twice a year and that format works for us. In early 2014, three articles in issue one were nominated for a Jasmine Award – a respected fragrance industry award that honours writing in the field. The lead article won the coveted Literary Award and the judges commented that the article "completely fulfilled the literary aspect and was beautifully written". And just this year, six articles from issues two and three were nominated for Jasmine Awards in multiple categories. This kind of recognition spurs us on.

Issue four

Currently issue four is already under way. It contains articles on the illustrious scent of ambergris, fragrance in Greek Mythology and a personal account of a perfumer's journey in education. Below are some examples of previous issues; issue four will have a similar look and feel.

ODOU issue three
ODOU issue three
ODOU issue three
ODOU issue three
ODOU issue three
ODOU issue three
ODOU issue two
ODOU issue two
ODOU issue one
ODOU issue one

Why kickstart ODOU now?

I'm on Kickstarter to raise funds to print issue four.

I started the magazine as a side project via an online, on-demand printing service. However I'm limited to the standards set by this service. Getting to three issues was my first goal and I'm confident that future issues can be even better. I need to go down the traditional printing road to achieve this.

I've already got the majority of the content in for issue four and work has already begun on laying out and experimenting with layouts and concepts.

Reaching the goal would mean printing issue four in a fitting format that's deserving of the content within. Backing ODOU issue four would enable the magazine to stand on its own for future issues. It would mean crafting a magazine with a befitting look and feel that could not have been achieved previously with an on-demand printing service.

With this in mind, I won't be developing digital versions of the magazine at this time.

The rewards

The rewards celebrate the joy of smell exploration; from sharing postcards, to mouillettes, to reading the magazine and carrying all your bits and bobs around in a chic ODOU tote bag! The images below are mockups so things might change slightly.

£10 – set of ODOU Mouillettes
£10 – set of ODOU Mouillettes
£10 – Set of ODOU postcards
£10 – Set of ODOU postcards
£20 – ODOU issue four
£20 – ODOU issue four
£45 – ODOU issue four + tote bag
£45 – ODOU issue four + tote bag
£60 – ODOU goodybag
£60 – ODOU goodybag
£90 – Your name in issue four on a special “Backers” page
£90 – Your name in issue four on a special “Backers” page
£250 – A single page ad in issue four
£250 – A single page ad in issue four
£400 – A double page ad in issue four
£400 – A double page ad in issue four

Risks and challenges

My background is in digital design and the world of print is a big challenge to me so this is a new undertaking, with proportions larger than what I'm typically used to. Nonetheless, any good designer worth their salt embraces new challenges and technicalities. Having worked on the first three issues, I'm confident that I can develop issue four further, and hopefully as a result, future issues.

There's some truth that printed publications are lost in favour of their digital counterparts. This might apply to the mainstream market, however there is an acute interest rising in independent, niche, quality publications. The latter is where I see ODOU.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £3 or more About $4

    Thank you for supporting ODOU – we'll give you a shout out on the website on a special "Backers" page.

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    4 backers
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  2. Select this reward

    Pledge £10 or more About $15

    A set of ODOU postcards (three postcards per set).
    + a shout out on the website

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    Ships to Anywhere in the world
    5 backers
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  3. Select this reward

    Pledge £10 or more About $15

    A set of ODOU mouillettes. A mouillette is a strip of paper/card to spray perfume on. Use anywhere and everywhere!
    + a shout out on the website

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    Ships to Anywhere in the world
    0 backers
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  4. Select this reward

    Pledge £15 or more About $22

    EARLY BIRD:
    Receive your copy of ODOU issue four.

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    Ships to Anywhere in the world
    Limited 28 backers
    £
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  5. Select this reward

    Pledge £20 or more About $29

    Receive your copy of ODOU issue four.

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    7 backers
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  6. Select this reward

    Pledge £30 or more About $44

    Receive your copy of ODOU issue four
    + ODOU postcards
    + ODOU mouillettes

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    8 backers
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  7. Select this reward

    Pledge £45 or more About $66

    Receive your copy of ODOU issue four
    + ODOU tote bag

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    4 backers
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  8. Select this reward

    Pledge £60 or more About $88

    The goody bag set: Receive your copy of ODOU issue four
    + ODOU tote bag
    + ODOU post cards
    + ODOU mouillettes

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    3 backers
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  9. Select this reward

    Pledge £90 or more About $133

    A printed acknowledgement of your name in issue four on a special "Backers" page nestled between some lovely content.
    +Receive your copy of ODOU issue four

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    Ships to Anywhere in the world
    8 backers
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  10. Reward no longer available

    Pledge £250 or more About $369

    FULL PAGE advert in the magazine on condition of style, editorial and relevant content. This is a collaborative effort to uphold your brand and ODOU's. Ideally the ad should be related to smell, perfume and design.
    +Receive complimentary issues

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    Reward no longer available 3 backers
    £
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  11. Select this reward

    Pledge £400 or more About $590

    DOUBLE PAGE advert in the magazine on condition of style, editorial and relevant content. This is a collaborative effort to uphold your brand and ODOU's. Ideally the ad should be related to smell, perfume and design.
    +Receive complimentary issues

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    Ships to Anywhere in the world
    Limited 1 backer
    £
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Funding period

- (30 days)