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The 5th from Lew & Huey Watches, the Orthos is a diving watch with a mix of upscale and old-school style.
39 backers pledged $12,156 to help bring this project to life.

About

$12,156

39

11 September 2014 Update - Production to begin immediately!

30 July 2014 Update - First press review of the Orthos today!

As soon as this project's pledges reach $17,500, the current "First to Arrive!!!" pledge rewards will be marked as "All Gone". New pledge rewards will be added at higher pledge levels, in order to keep pace with the pre-order prices on our website as we reach production milestones.

THE STORY SO FAR...

Lew & Huey was started in November 2012 with the goal of creating affordable and reliable watches with fun, sporty designs, and creating a brand with a seize life attitude.

Since then, we've delivered four models, each one supported by a successful Kickstarter project and our awesome backers - the Riccardo, a racing-inspired automatic chronograph; the Acionna, a mix of modern aviator and dressy diving watch; the Spectre, a modern take on the classic pilot watch; and the Cerberus, an update of the explorer style with a mix of textures and a splash of color.

THE ORTHOS

Next up is our 5th model, the Orthos, our first purpose-built diving watch. Designed with a mix of vintage and modern styling cues, it's a rugged tool watch, but also a sexy beast.

We are targeting fall of 2014 (October or November) to make delivery of the Orthos to our customers and backers.

Below photographs are of pre-production prototypes.

Blue dial in production version will be lighter, see below.
Blue dial in production version will be lighter, see below.
Production version will have blue dial closer to this pre-production sample
Production version will have blue dial closer to this pre-production sample
Orthos case has a mix of brushed and polished surfaces, and a shape that hugs the wrist..
Orthos case has a mix of brushed and polished surfaces, and a shape that hugs the wrist..
Production caseback will be engraved with the Orthos Design Concept pictured below, not the L&H logo seen here.
Production caseback will be engraved with the Orthos Design Concept pictured below, not the L&H logo seen here.
Production caseback will be engraved with this design, not the L&H logo, as in the prototypes
Production caseback will be engraved with this design, not the L&H logo, as in the prototypes

The Orthos caseback design was inspired by the mythological description of the two-headed dog, Orthos, who guarded cattle for the giant Geryon on the red "sunset" island of Erytheia, in the far west of the Mediterranean.

THE DESIGN PROCESS

The Orthos was designed as a companion piece to its older brother, the Cerberus

Both named for mythological dogs, the Orthos and Cerberus share similar dimensions, twisted lugs, and H-Link bracelet, giving them a family resemblance, but the Orthos is actually a unique design, born from a clean sheet of paper...

Original line drawings by Lew & Huey lead designer Chris Vail
Original line drawings by Lew & Huey lead designer Chris Vail

The Orthos case and bezel were inspired by both vintage and modern Omega divers, the dial by '70's & '80's Seikos, all of it re-mixed with a Lew & Huey twist.

Original Dial & Case Drawings by Lew & Huey lead designer Chris Vail
Original Dial & Case Drawings by Lew & Huey lead designer Chris Vail

Line drawings give way to factory renders, engineering drawings, then 3D modeling, 3D illustrations, and finally, prototypes...

THE DESIGN SPECIFICATIONS  

Case: Surgical-Grade 316L Stainless Steel with Screw-Type Engraved Caseback and 300 Meter / 30 ATM / 990 Feet Water Resistance and unidirectional 120-click unidirectional (counter clockwise) rotating diving bezel.

Display Crystal: Slightly Domed Sapphire with Interior Anti-Reflective Coating.  

Bracelet: Surgical-Grade 316L Stainless Steel with Signed, Double-Locking Clasp and Solid End-Links, Tapering from 22mm to 20mm.  

Movement: Seiko Calibre 4r36 (NH35), 24 Jewel, 21,600 BPH Automatic (self-winding), with Hacking, Hand-Winding and Quick-Set Date Function and Power Reserve of 41+ Hours.  

Dimensions: 42mm Diameter x 50mm Height (Lug Length) x 13mm Thick with 22mm Lug Width.

Bezel has scalloped sides. Crown is recessed into side of case.
Bezel has scalloped sides. Crown is recessed into side of case.
Twisted lugs, scalloped bezel and slightly asymmetrical case.
Twisted lugs, scalloped bezel and slightly asymmetrical case.

As we do with every model, we gave the Orthos a lot of little details to make it "POP!" - twisted lugs, fish-tail counterweight on the fully-lumed second hand, three-color dial with both fade and sunburst effects, signed crown and clasp, unique caseback engraving, applied markers with killer lume, slightly domed sapphire crystal with just a hint of distortion, and a combination brushed and polished case finish - they all combine to make the Orthos a real stunner, one that will turn heads.

Photos below were taken with a mobile phone using default settings, and have not been manipulated in any way.

The sunburst effect on the Orthos dial changes its color depending on how it catches the light...
The sunburst effect on the Orthos dial changes its color depending on how it catches the light...
Bezels on production model will be less reflective. Blue dial will be lighter, with more noticeable fade. See dial sample below.
Bezels on production model will be less reflective. Blue dial will be lighter, with more noticeable fade. See dial sample below.
Bezels on production model will be less reflective.
Bezels on production model will be less reflective.
Bezels on production model will be less reflective. Blue dial will be lighter, with more noticeable fade. See dial sample below.
Bezels on production model will be less reflective. Blue dial will be lighter, with more noticeable fade. See dial sample below.
Bezels on production model will be less reflective.
Bezels on production model will be less reflective.
The Orthos lume is C3 Superluminova, used in generous amounts, and can often be seen even in the daylight.
The Orthos lume is C3 Superluminova, used in generous amounts, and can often be seen even in the daylight.
Slightly domed anti-reflective sapphire display crystal provides maximum clarity while offering a subtle yet pleasing distortion effect when viewed at a wide angle.
Slightly domed anti-reflective sapphire display crystal provides maximum clarity while offering a subtle yet pleasing distortion effect when viewed at a wide angle.
Bezels on production model will be less reflective.
Bezels on production model will be less reflective.
The Orthos case has a mix of brushed and polished surfaces, and was designed so that the lugs would drop away to hug the wrist.
The Orthos case has a mix of brushed and polished surfaces, and was designed so that the lugs would drop away to hug the wrist.

PRODUCTION AND DELIVERY SCHEDULE

We use contract manufacturers to assemble our watches, and have a solid relationship with our primary assembler, built over the course of the last two years and previous four models.

Production of the Orthos will begin as soon as this project reaches $25,000 in pledges, or in 60 days, whichever comes first, and possibly sooner based on pre-orders and sales of other Lew & Huey models.

Production will typically take 60-70 days from when we start, followed by quality control inspections lasting two weeks, and shipping. We plan to deliver the Orthos in November of this year, but may deliver it sooner depending on when we start production.

This project will help finance production, and gives our backers the opportunity to save by getting the Orthos at pre-order prices.

As with past projects we've done, we will use the checkout process of the Lew & Huey website to fulfill project rewards. Project backers will be required to create a customer account on the website in order to claim their pledge rewards.

HOW THE ORTHOS WILL DIFFER FROM THE PROTOTYPES

1. We plan to make the blue dial slightly lighter in the center, so that the fade effect is more noticeable, the way it is in the picture below, which is of a new blue dial sample:

2. We plan to make the bezels more matte, less reflective

3. The casebacks on the prototypes are engraved with the Lew & Huey logo. For production, they will have the Orthos design seen here:

4. We are considering whether or not to make the date wheel in the red dialed version black with white numbering, as it was in our original design, or leave it the way it is in the prototypes, white with black numbering. We will decide this before we begin production, and inform our customers and backers.

5. It isn't visible in the photos, but the bezels on the production model will be assembled with higher tolerances and less "slop" in their rotation than the prototypes have.

PLEDGE REWARDS!

As soon as this project's pledges reach $17,500, the current "First to Arrive!!!" pledge rewards will be marked as "All Gone". New pledge rewards will be added at higher pledge levels, in order to keep pace with the pre-order prices on our website as we reach production milestones.

$1 - THANKS! You will receive a personal note of thanks from Lew & Huey founder and lead designer Chris Vail.

$10 - Kickstarter Backer Glory! Your name will be added to the project backers page on our website.

$20 - Framed, Signed Design Rendering! Receive a framed copy of the Orthos factory renders, autographed by Lew & Huey founder and lead designer Chris Vail.

$30 - Official Backer T-Shirt! A black, pre-shrunk cotton tee, men's sizes M, L, XL or 2XL, with the Orthos caseback design on the back and "Official Backer" status emblazoned over the left chest:

$50 - COMBO PACK! - Get BOTH the autographed render AND the Tee.

$400 - Cool Watch! - Get the Orthos in your choice of color.

$420 - Cool Watch & Render! - Get the Orthos in your choice of color, AND the signed, framed render.

$430 - Cool Watch & Tee! - Get the Orthos in your choice of color, AND the black Official Backer Tee.

$450 - Cool Watch, Render & Tee! - Get an Orthos in your choice of color, PLUS get the signed, framed render, AND the Official Backer Tee.

$750 - TWO Cool Watches! - Get the Orthos in BOTH colors! 

$770 - TWO Cool Watches & Render! - Get the Orthos in BOTH colors, PLUS get the signed, framed render.

$780 - TWO Cool Watches & Tee! - Get the Orthos in BOTH colors, PLUS get the Official Backer Tee.

$800 - THE WHOLE SHEBANG! - Get the Othos in BOTH colors, PLUS the render AND the Tee, make all the other kids in your neighborhood jealous with your unrivaled awesomeness, and go to homecoming with the prom queen*.

*Jealous neighbors and prom queen NOT included. Homecoming attendance is subject to weather conditions and at your own expense. Lew & Huey makes no representations about individual project backers' relative awesomeness, although owning an Orthos is more awesome than not owning one, clearly.

Risks and challenges

Production delays are always a risk when outsourcing assembly. We had significant delays with our first model, the Riccardo, mostly attributed to difficulty sourcing its movements. All of our subsequent models have been delivered with only minor delays, if any.

Financing production is a challenge for almost any startup, but we have been able to finance production on our previous models by combining owner's equity, pre-orders through our website and Kickstarter projects, revenues from current sales, as well as some limited bank financing and some outside investment. We do not foresee difficulties completing production because of financing.

We invite prospective backers to review the comments pages and updates of our past Kickstarter Projects, as well as the many blogger and customer reviews on our website.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Every pledge helps! Receive a personal note of thanks from company founder Chris Vail.

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    Pledge US$ 10 or more About US$ 10

    Have your name listed among our project backers on our Company Website - http://www.lewandhuey.com/kickstarter-backers/

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  3. Select this reward

    Pledge $20 or more About $20

    Receive a framed copy of the Orthos design renderings, signed by company founder Chris Vail.

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    Ships to Only United States
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    Pledge $30 or more About $30

    Receive a Black, Pre-Shrunk Cotton T-Shirt printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day" over the left chest, and the Orthos caseback design on the back.

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  5. Select this reward

    Pledge $50 or more About $50

    Receive BOTH the signed framed design render of the Orthos, AND the black Kickstarter backer t-shirt.

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  6. Select this reward

    Pledge $400 or more About $400

    First to Arrive!!! Get an Orthos in your choice of color and save $100 off the in-stock retail price.

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    25 backers
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  7. Select this reward

    Pledge $420 or more About $420

    First to Arrive!!! COMBO ONE!!!

    Get an Orthos in your choice of color and save $100 off the in-stock retail price, PLUS get the signed, framed render.

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    0 backers
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  8. Select this reward

    Pledge $430 or more About $430

    First to Arrive!!! COMBO TWO!!!

    Get an Orthos in your choice of color and save $100 off the in-stock retail price, PLUS get the Kickstarter Backer T-Shirt.

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    Ships to Anywhere in the world
    0 backers
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  9. Select this reward

    Pledge $450 or more About $450

    First to Arrive!!! COMBO THREE!!! Get an Orthos in your choice of color and save $100 off the in-stock retail price, PLUS get the signed, framed render, AND get the Official Backer Tee.

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    Pledge $750 or more About $750

    First to Arrive!!! TWO-FER!!!

    Get BOTH the Blue/Orange AND the Red/Gray Orthos, and save $250 off the in-stock retail price for both.

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    2 backers
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  11. Select this reward

    Pledge $770 or more About $770

    First to Arrive!!! TWO-FER COMBO ONE!!!

    Get BOTH the Blue/Orange AND the Red/Gray Orthos, save $250 off the in-stock retail price for both, PLUS get the signed, framed render.

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    0 backers
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  12. Select this reward

    Pledge $780 or more About $780

    First to Arrive!!! TWO-FER COMBO Two!!!

    Get BOTH the Blue/Orange AND the Red/Gray Orthos, save $250 off the in-stock retail price for both, PLUS get the Official Backer Tee.

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  13. Select this reward

    Pledge $800 or more About $800

    First to Arrive!!! MEGA COMBO!!!

    Get BOTH the Blue/Orange AND the Red/Gray Orthos, save $250 off the in-stock retail price for both, PLUS get the signed, framed render, AND also get the Kickstarter Backer T-Shirt!

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Funding period

- (60 days)