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The Acionna & the Spectre are the second and third models from Lew & Huey Watch Company.
The Acionna & the Spectre are the second and third models from Lew & Huey Watch Company.
47 backers pledged $15,001 to help bring this project to life.

About

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Soundtrack for video: "Time Flux", by Revolution Void 

Read reviews of the Acionna prototypes and other models on our website.

Lew & Huey was started in November 2012. One year later we're now delivering our first model, the Riccardo, an automatic chronograph, to our customers and backers of our previous Kickstarter project, which just ended in August.

Our second model, the Acionna, just started production in early November 2013, and our third model, the Spectre is ready to start production as soon as we have the funds.

The Acionna has a unique and versatile design which makes it the perfect everyday watch. It will be delivered with BOTH a tapered, stainless steel, solid end-link bracelet and a stylish crocodile-grain leather strap with signed butterfly deployant clasp. It's name comes from a mythical Gallo-Roman water goddess.

We will be making the Acionna in the three colors you see below, NOT all five seen in some pictures. The three color combinations are Black/White & Red, Blue/White & Orange, and Silver/White & Red only.

Acionna in SILVER/White & Red
Acionna in SILVER/White & Red
Acionna in BLACK/White & Red
Acionna in BLACK/White & Red
Acionna in BLUE/White & Orange
Acionna in BLUE/White & Orange
Acionna's crocodile grain strap comes with a signed deployant clasp
Acionna's crocodile grain strap comes with a signed deployant clasp
       
Acionna's crocodile-grain leather strap and butterfly deployant clasp
Acionna's crocodile-grain leather strap and butterfly deployant clasp

With a screw-down crown, 120-click internal rotating bezel (operated by the crown at 2 O'Clock), 200 meter water resistance and innovative illumination system, the Acionna was engineered to be a rugged and sporty diving watch. But with its highly legible and classic "big number" marker layout, it's also a little bit pilot watch. Yet with its sophisticated case shape, wrist-hugging bracelet and mix of brushed and polished surfaces, it's also a dressy watch for the office or date night.

SPECIFICATIONS

CASE: Surgical-grade 316L stainless steel with transparent sapphire and stainless steel caseback. Water resistant to 200 meters/660 feet, with screw-down crown and 120-click internal rotating bezel. 

DISPLAY CRYSTAL: Anti-reflective Sapphire

DIMENSIONS: 40mm across, not including crown, with 20mm lug width, 48mm lug-to-lug length, and 12mm thickness.

BRACELET: Surgical-grade 316L stainless steel with 8 removable links and signed, micro-adjustable clasp, fits wrist sizes 6 inches to 9 inches.

STRAP: Crocodile-texture leather with white stitches and signed deployant clasp, fits wrist sizes 5 inches to 9 inches.

MOVEMENT: Miyota (Citizen) cal. 9015 automatic, 24 jewels, 28,800 BPH (8 beats per second) with 42 hour power reserve and daily accuracy of +/- 10~30 seconds.

The Acionna's markers are tubes filled with luminescent material
The Acionna's markers are tubes filled with luminescent material
Miyota cal. 9015 seen through display caseback
Miyota cal. 9015 seen through display caseback

The automatic (self-winding) movement in the Acionna is the incredibly accurate, 24 Jewel, high-beat Miyota (Citizen) cal. 9015, which has a 42 hour power reserve, and beats 28,800 times per hour, giving the sweep second hand a silky smooth motion. The 9015 is both hacking (seconds hand stops when time is being set) and hand-winding (can be hand-wound using the 4 O'Clock crown). It has a quick-set date and is capable of COSC accuracy. Miyota is one of the two largest movement makers in Japan, and supply movements to many independent watch brands.

Miyota cal. 9015 seen through Acionna caseback
Miyota cal. 9015 seen through Acionna caseback

The 316L stainless steel case is complimented by a sapphire display crystal with an internally applied anti-reflective coating. The transparent display caseback is also sapphire and stainless, and gives the Acionna's owner a view to the movement, decorated with Côtes de Genève, and a radial brush-finished rotor.

Acionna original design rendering, Black/Orange and Silver/Red
Acionna original design rendering, Black/Orange and Silver/Red
Design rendering, Black/Red, White/Orange and Blue/White
Design rendering, Black/Red, White/Orange and Blue/White

The comfortable 3-link bracelet is also 316L stainless, its solid end-links designed to extend the case shape and hug the wrist. The bracelet is HUGE, with 8 removable links to fit wrists from very small to very large. Like the butterfly clasp on the leather strap, the folding deployant clasp is also signed, and has micro-adjustments to ensure the perfect fit no matter what your wrist size and shape.

Acionna stainless steel bracelet
Acionna stainless steel bracelet

The perimeter of the Acionna's dial has a tight ring of grooves, much like a vinyl record, almost imperceptible at arm's length, but creating a vivid shimmer when those grooves catch the light. The steeply beveled rotating inner bezel adds visual depth and functionality. The date window at 3 O'Clock is framed in stainless, adding another touch of style.

Details make the Acionna special
Details make the Acionna special

The illumination of the Acionna is mind-blowing. Most diving watches have a thin layer of luminescent paint applied to the top surface of their markers, or directly to the dial. The Acionna's applied markers incorporate hollow tubes filled with luminescent material, giving the dial a surreal glow.

The incredible lume of the Acionna - Silver/White & Red
The incredible lume of the Acionna - Silver/White & Red
Acionna Lume - Blue/White & Orange
Acionna Lume - Blue/White & Orange
Acionna Lume - Black/White & Red
Acionna Lume - Black/White & Red

Once again, we've spent a lot of time and energy paying attention to the little details, and it's the details that matter. Retail prices for comparable watches routinely start at $600 to $800, but we're selling the Acionna in pre-order for just $450, or two payments of $250.

Our first production run will be limited to 501 pieces, 167 in each of the three color combinations you see above, Silver/White/Red, Black/White/Red, and Blue/White/Orange. Each watch will be laser-engraved with a limited edition number.

Production of the Acionna should be complete by late January or early February 2014. Proceeds from this project will help finance the Acionna's production.
Kickstarter backer Tee-Shirt
Kickstarter backer Tee-Shirt
 
Emblem on Kickstarter Tee Left Chest
Emblem on Kickstarter Tee Left Chest
 

STRETCH GOALS - Unlocked when we reach 200% of our funding goal!

Designed soon after the Acionna, the Spectre combines retro-70's styling and cues from modern sport watches into a modern interpretation of the classic flieger pilot watch, and is named for the Lockheed Martin AC-130 Spectre flying gunship.

Spectre in Midnight Black with Diablo Black Strap
Spectre in Midnight Black with Diablo Black Strap
Spectre in Fireball Orange with Tobacco Brown Strap
Spectre in Fireball Orange with Tobacco Brown Strap

Due to unavoidable production delays with the Riccardo, and the time we took to get the Acionna just the way we wanted it, the pre-production samples of the Spectre arrived hot on the Acionna's heels, and we can start production as soon as we've got the funds. That's why we're including all Spectre-related goals as stretch goals for this project, to be unlocked as soon as we hit 200% of goal.

Spectre's etched caseback shows "Sparky", the Lew & Huey mascot
Spectre's etched caseback shows "Sparky", the Lew & Huey mascot

The Spectre uses the new Seiko cal. 4r36 movement, an update to the workhorse cal. 7s26. The 24 Jewel, 21,600 BPH movement is both hacking and hand-winding, has a quick-set date and will run for more than 40 hours when fully wound. Seiko is the other of the two largest movement makers in Japan.

Sunburst pattern of the Spectre's dial shimmers in the light
Sunburst pattern of the Spectre's dial shimmers in the light

The Spectre's case is a throwback to classic designs from the 70's, with a multi-faceted barrel shape, stubby lugs and a mix of polished and brushed surfaces, including a beautiful radial-brushed finish surrounding the dial and complimenting its radial sunburst pattern, also a retro styling cue.

Spectre's case is big yet very wearable
Spectre's case is big yet very wearable

Like classic WWII "Flieger" style pilot watches, the Spectre has a big dial for legibility's sake - really big -and a big dial requires a big case. But the Spectre's oblong shape keeps its size manageable, coming in at 44mm across (not including crown), and the stubby lugs keep the lug-to-lug length a very wearable 48mm, so the Spectre doesn't require a huge wrist to wear comfortably. The crown's position at 4 O'Clock and the wide, 22mm padded strap also help to increase the wearer's comfort.

The Spectre's dial and markings combine the inner-hour/outer-minute layout of "Type B" fliegers with the race-inspired look of modern chronographs, evoking the look of cockpit gauges.

Classic layout combined with retro cues and modern style
Classic layout combined with retro cues and modern style

The Spectre's leather pilot-style strap is 26mm wide at the case, but notched to fit the Spectre's 22mm lugs. It tapers slighly to 20mm at the buckle, is lightly padded on its sides, and comes in either Diablo Black (Midnight Black dial only) or a dark Tobacco Brown (Fireball Orange). 

Spectre original design rendering
Spectre original design rendering

The solid steel caseback on the Spectre will be etched with the image of "Sparky", Lew & Huey's mascot. The 4 O'Clock crown is screw-down, and the anti-reflective sapphire display glass is slightly domed to complement the Spectre's organic contours.

Slightly domed sapphire glass creates a pleasant shape with minimal distortion
Slightly domed sapphire glass creates a pleasant shape with minimal distortion

Regular retail price on the Spectre will be $399, but we'll be selling it in pre-order for $300, or two payments of $175. 

Once we hit 200% of our funding goal, we'll unlock Spectre-based rewards. 

Production on the Spectre has NOT yet started. We hope to begin production in early December 2013, and make delivery to our customers and backers by the end of March 2014.

Risks and challenges

Production delays are the biggest risk, and all but unavoidable. We're coming into the end-of-year holidays of the western calendar, which will be closely followed with the densely-packed beginning-of-the-year holidays in China, where we do final assembly. Production should normally take 60-70 days, but we're estimating we'll finish Acionna production between mid-January and late-February.

Luckily, the movements for the Acionna and the Spectre are sourced from Miyota and Seiko, the two largest movement makers in Japan and suppliers to a vast number of independent watch brands, so we will hopefully not have any of the challenges and delays we had trying to source the Chinese movement in our previous model, the Riccardo.

We'll be applying the lessons we learned making the Riccardo and bringing it to market to better manage the production cycle and our financial resources. Our Kickstarter.com project is one component of our distribution strategy, and complements our other marketing and sales efforts.

The production version of the Riccardo exceeded the quality of the pre-production samples. We have no reason to think the same won't be true for the Acionna and Spectre.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Receive a personal note of thanks from company founder Chris Vail.

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    Have your name listed as an "Official Backer" for our Kickstarter Project on our Company Website, and receive a personal thank you message from company founder Chris Vail.

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    Receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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    Pledge $20 or more About $20

    Receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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    Pledge $40 or more About $40

    Receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail. Also receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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  6. Select this reward

    Pledge $250 or more About $250

    Reserve an Acionna in SILVER/White & Red (silver dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete.

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    Pledge $250 or more About $250

    Reserve an Acionna in BLACK/White & Red (black dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete.

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    Pledge $250 or more About $250

    Reserve an Acionna in BLUE/White & Orange (blue dial, white markers, orange accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete.

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  9. Select this reward

    Pledge $270 or more About $270

    Reserve an Acionna in SILVER/White & Red (silver dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  10. Select this reward

    Pledge $270 or more About $270

    Reserve an Acionna in BLACK/White & Red (black dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  11. Select this reward

    Pledge $270 or more About $270

    Reserve an Acionna in BLUE/White & Orange (blue dial, white markers, orange accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  12. Select this reward

    Pledge $290 or more About $290

    Reserve an Acionna in SILVER/White & Red (silver dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail, AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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  13. Select this reward

    Pledge $290 or more About $290

    Reserve an Acionna in BLACK/White & Red (black dial, white markers, red accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail, AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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  14. Select this reward

    Pledge $290 or more About $290

    Reserve an Acionna in BLUE/White & Orange (blue dial, white markers, orange accents) at the pre-production price of $500 including US shipping. *Additional payment of $250 will be due pre-shipment, when production is complete. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail, AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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    Pledge $450 or more About $450

    The "no-brainer" pledge - An Acionna! This one is SILVER/White & Red - silver dial, white markers and red accents.

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    Pledge $450 or more About $450

    The "no-brainer" pledge - An Acionna! This one is BLACK/White & Red - black dial, white markers and red accents.

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    Pledge $450 or more About $450

    The "no-brainer" pledge - An Acionna! This one is BLUE/White & Orange - blue dial, white markers and orange accents.

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  18. Select this reward

    Pledge $470 or more About $470

    Receive an Acionna in SILVER/White & Red AND receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  19. Select this reward

    Pledge $470 or more About $470

    Receive an Acionna in BLACK/White & Red AND receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  20. Select this reward

    Pledge $470 or more About $470

    Receive an Acionna in BLUE/White & Orange AND receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail.

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  21. Select this reward

    Pledge $490 or more About $490

    Receive an Acionna in SILVER/White & Red. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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  22. Select this reward

    Pledge $490 or more About $490

    Receive an Acionna in BLACK/White & Red. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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  23. Select this reward

    Pledge $490 or more About $490

    Receive an Acionna in BLUE/White & Orange. Also receive a framed copy of the Acionna design renderings, signed by company founder Chris Vail AND receive a Black, Pre-Shrunk Cotton T-Shirt (Men's L or XL) printed with "Official Backer, Lew & Huey Kickstarter Project, Every dog will have his day".

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Funding period

- (60 days)