Soundtrack for video: "Time Flux", by Revolution Void
Lew & Huey was started in November 2012. One year later we're now delivering our first model, the Riccardo, an automatic chronograph, to our customers and backers of our previous Kickstarter project, which just ended in August.
Our second model, the Acionna, just started production in early November 2013, and our third model, the Spectre is ready to start production as soon as we have the funds.
The Acionna has a unique and versatile design which makes it the perfect everyday watch. It will be delivered with BOTH a tapered, stainless steel, solid end-link bracelet and a stylish crocodile-grain leather strap with signed butterfly deployant clasp. It's name comes from a mythical Gallo-Roman water goddess.
We will be making the Acionna in the three colors you see below, NOT all five seen in some pictures. The three color combinations are Black/White & Red, Blue/White & Orange, and Silver/White & Red only.
With a screw-down crown, 120-click internal rotating bezel (operated by the crown at 2 O'Clock), 200 meter water resistance and innovative illumination system, the Acionna was engineered to be a rugged and sporty diving watch. But with its highly legible and classic "big number" marker layout, it's also a little bit pilot watch. Yet with its sophisticated case shape, wrist-hugging bracelet and mix of brushed and polished surfaces, it's also a dressy watch for the office or date night.
CASE: Surgical-grade 316L stainless steel with transparent sapphire and stainless steel caseback. Water resistant to 200 meters/660 feet, with screw-down crown and 120-click internal rotating bezel.
DISPLAY CRYSTAL: Anti-reflective Sapphire
DIMENSIONS: 40mm across, not including crown, with 20mm lug width, 48mm lug-to-lug length, and 12mm thickness.
BRACELET: Surgical-grade 316L stainless steel with 8 removable links and signed, micro-adjustable clasp, fits wrist sizes 6 inches to 9 inches.
STRAP: Crocodile-texture leather with white stitches and signed deployant clasp, fits wrist sizes 5 inches to 9 inches.
MOVEMENT: Miyota (Citizen) cal. 9015 automatic, 24 jewels, 28,800 BPH (8 beats per second) with 42 hour power reserve and daily accuracy of +/- 10~30 seconds.
The automatic (self-winding) movement in the Acionna is the incredibly accurate, 24 Jewel, high-beat Miyota (Citizen) cal. 9015, which has a 42 hour power reserve, and beats 28,800 times per hour, giving the sweep second hand a silky smooth motion. The 9015 is both hacking (seconds hand stops when time is being set) and hand-winding (can be hand-wound using the 4 O'Clock crown). It has a quick-set date and is capable of COSC accuracy. Miyota is one of the two largest movement makers in Japan, and supply movements to many independent watch brands.
The 316L stainless steel case is complimented by a sapphire display crystal with an internally applied anti-reflective coating. The transparent display caseback is also sapphire and stainless, and gives the Acionna's owner a view to the movement, decorated with Côtes de Genève, and a radial brush-finished rotor.
The comfortable 3-link bracelet is also 316L stainless, its solid end-links designed to extend the case shape and hug the wrist. The bracelet is HUGE, with 8 removable links to fit wrists from very small to very large. Like the butterfly clasp on the leather strap, the folding deployant clasp is also signed, and has micro-adjustments to ensure the perfect fit no matter what your wrist size and shape.
The perimeter of the Acionna's dial has a tight ring of grooves, much like a vinyl record, almost imperceptible at arm's length, but creating a vivid shimmer when those grooves catch the light. The steeply beveled rotating inner bezel adds visual depth and functionality. The date window at 3 O'Clock is framed in stainless, adding another touch of style.
The illumination of the Acionna is mind-blowing. Most diving watches have a thin layer of luminescent paint applied to the top surface of their markers, or directly to the dial. The Acionna's applied markers incorporate hollow tubes filled with luminescent material, giving the dial a surreal glow.
Once again, we've spent a lot of time and energy paying attention to the little details, and it's the details that matter. Retail prices for comparable watches routinely start at $600 to $800, but we're selling the Acionna in pre-order for just $450, or two payments of $250.
Our first production run will be limited to 501 pieces, 167 in each of the three color combinations you see above, Silver/White/Red, Black/White/Red, and Blue/White/Orange. Each watch will be laser-engraved with a limited edition number.
STRETCH GOALS - Unlocked when we reach 200% of our funding goal!
Designed soon after the Acionna, the Spectre combines retro-70's styling and cues from modern sport watches into a modern interpretation of the classic flieger pilot watch, and is named for the Lockheed Martin AC-130 Spectre flying gunship.
Due to unavoidable production delays with the Riccardo, and the time we took to get the Acionna just the way we wanted it, the pre-production samples of the Spectre arrived hot on the Acionna's heels, and we can start production as soon as we've got the funds. That's why we're including all Spectre-related goals as stretch goals for this project, to be unlocked as soon as we hit 200% of goal.
The Spectre uses the new Seiko cal. 4r36 movement, an update to the workhorse cal. 7s26. The 24 Jewel, 21,600 BPH movement is both hacking and hand-winding, has a quick-set date and will run for more than 40 hours when fully wound. Seiko is the other of the two largest movement makers in Japan.
The Spectre's case is a throwback to classic designs from the 70's, with a multi-faceted barrel shape, stubby lugs and a mix of polished and brushed surfaces, including a beautiful radial-brushed finish surrounding the dial and complimenting its radial sunburst pattern, also a retro styling cue.
Like classic WWII "Flieger" style pilot watches, the Spectre has a big dial for legibility's sake - really big -and a big dial requires a big case. But the Spectre's oblong shape keeps its size manageable, coming in at 44mm across (not including crown), and the stubby lugs keep the lug-to-lug length a very wearable 48mm, so the Spectre doesn't require a huge wrist to wear comfortably. The crown's position at 4 O'Clock and the wide, 22mm padded strap also help to increase the wearer's comfort.
The Spectre's dial and markings combine the inner-hour/outer-minute layout of "Type B" fliegers with the race-inspired look of modern chronographs, evoking the look of cockpit gauges.
The Spectre's leather pilot-style strap is 26mm wide at the case, but notched to fit the Spectre's 22mm lugs. It tapers slighly to 20mm at the buckle, is lightly padded on its sides, and comes in either Diablo Black (Midnight Black dial only) or a dark Tobacco Brown (Fireball Orange).
The solid steel caseback on the Spectre will be etched with the image of "Sparky", Lew & Huey's mascot. The 4 O'Clock crown is screw-down, and the anti-reflective sapphire display glass is slightly domed to complement the Spectre's organic contours.
Regular retail price on the Spectre will be $399, but we'll be selling it in pre-order for $300, or two payments of $175.
Once we hit 200% of our funding goal, we'll unlock Spectre-based rewards.
Production on the Spectre has NOT yet started. We hope to begin production in early December 2013, and make delivery to our customers and backers by the end of March 2014.
Risks and challenges
Production delays are the biggest risk, and all but unavoidable. We're coming into the end-of-year holidays of the western calendar, which will be closely followed with the densely-packed beginning-of-the-year holidays in China, where we do final assembly. Production should normally take 60-70 days, but we're estimating we'll finish Acionna production between mid-January and late-February.
Luckily, the movements for the Acionna and the Spectre are sourced from Miyota and Seiko, the two largest movement makers in Japan and suppliers to a vast number of independent watch brands, so we will hopefully not have any of the challenges and delays we had trying to source the Chinese movement in our previous model, the Riccardo.
We'll be applying the lessons we learned making the Riccardo and bringing it to market to better manage the production cycle and our financial resources. Our Kickstarter.com project is one component of our distribution strategy, and complements our other marketing and sales efforts.
The production version of the Riccardo exceeded the quality of the pre-production samples. We have no reason to think the same won't be true for the Acionna and Spectre.Learn about accountability on Kickstarter
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