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Strategize & pitch new ideas into world-class brands.  PROTO is a beautifully designed game about the chaotic experience of innovation.
Strategize & pitch new ideas into world-class brands.  PROTO is storytelling game about the chaotic experience of innovation and entrepreneurship.
Strategize & pitch new ideas into world-class brands.  PROTO is storytelling game about the chaotic experience of innovation and entrepreneurship.
141 backers pledged $7,069 to help bring this project to life.

About this project

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$7,069

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In PROTO, you are leading a new creative project, competing with other players to build the best business.

Using the cards as inspiration, players come up with ideas for a business and pitch how they want to use each card to attract more users.

PROTO is a card game about the business of dreams. Whether it's a new project inside your company or an entirely new start-up, we wanted to create a way to feel the excitement of the creative process in just 1 hour.

 

Transform Uncertainty into Serendipity

While most people fear innovation because of the uncertainty, PROTO gamifies the chaos of the creative process: the randomness of the cards, the roll of the dice, and the surprise attacks from other players.  This much is out of your hands, but what is always within your control are your skills: 

  • strategy, 
  • storytelling, 
  • and creativity.

The game provides a safe yet challenging opportunity to practice building an idea into a business, pitching to others, and imagining possibilities from any situation. Through PROTO, players cultivate the skills of innovation.

 

How to play PROTO

From randomly drawn cards, players come up with ideas to pitch, and get feedback in the form of dice rolls. So the more others like their ideas, the more rolls they get.

Based on this feedback, players move along the "Impact Line" to see how many users they're influencing.

Players can also attack each other with challenges, as well as strategically plan the innovation cards they use.

The winner is the first player to complete the 5 stages of the Impact line!

  • Concept 
  • Local start-up 
  • Small biz 
  • National business 
  • World-class brand

 

Countless Practical Applications

Throughout the development process, our testers suggested many different scenarios for where they wanted to use PROTO:

  • client consulting meetings, 
  • MBA case-study analysis, 
  • business model development, 
  • client-pitch brainstorming, 
  • team-building events, 
  • pitch competitions,
  • a way to match start-up co-founders, 
  • strategy road-mapping,
  • a tool to funding applications
  • and more!

 

What's inside the box?

  • USER Cards (20x)
    At the center of every successful business are its users and we've brainstormed unique demographics for you.
  • FEATURE Cards (30x)
    Most basically, features are what you sell: either a product or service. You'll need both emerging tech and the most basic fundamentals.
  • BOOSTER Cards (30x)
    Having analyzed hundreds of businesses, we found key catalysts that help businesses grow.
  • CHALLENGE Cards (30x)
    We interviewed entrepreneurs to find the juiciest obstacles they've ever faced to prepare you for all the crazy difficulties of innovation.
  • Sand-timer
    Everyone needs a deadline and in PROTO, you have 1 minute 
  • Impact Line
    From "Concept" to "World Class Brand" the impact line measures how many users you're able to influence (5 cards)
  • Dice
    The dice function as a voting system for your pitches, delicately balancing luck and skill
  • Player Icons
    4 simple, geometric icons will help indicate who is in the lead on the Impact Line.

Printing: Standard poker sized cards will be printed on high-quality thick paper with a matte finish that's easy on the eyes. 

  • Dimensions: 2.5" x 3.5"
    (with 1/8th" rounded corners, not pictured)
  • Paper: 300 gsm
  • Finish: double sided color, matte finish
  • Number of cards: 120 (including 5 extra blank cards)

Details of each set

  • Cards: 120 in each set Players: 1 - 4 people 
  • Age: 18 + Play time:
     - 20-30 mins (for quick-play rules)
     - 60 minutes (for standard game rules)
     - 2-3 hours (for workshop usage) 
  • Category: storytelling + imagination + strategy

A Very Special Game

  • Social Innovation - We intentionally included seniors, immigrants and females (amongst others) into our USER cards so to gently nudge players to develop for under-served communities.

  • Accessible Innovation - The simple, clear explanations of new technologies allow tech newbies to understand and engage with innovation

  • Attack or Aid? - As players can both attack and give feedback to each other, the path to success isn't defined and through playing PROTO, players discover their own strategy (hint: it's good to be a nice guy).

  • Business is Beautiful - Every single card has its own unique infographic that simply illustrates complex ideas into beautiful minimal geometric forms.

  • Complete Creativity - PROTO cards are simply the building blocks designed to inspire your imagination.  Build any business you dream!

Plainly put, PROTO is a conversation starter.  We know it will inspire you to start talking about your dreams, start getting feedback, and eventually start changing lives through innovation.

How was PROTO created?

We've actually been detailing our progress for many months now and have captured those details into a blog on our main website:

 

 

 

 

 

 

UPDATE: May 21st

In this video below, we share never before seen early drafts of the designs, explain a bit more about how the images were conceptualized, and actually animate the graphics to further bring the concepts to life!

About the Creators

PROTO was co-developed by the creative community in Shanghai, China. From challenge to concept, prototype to polishing, and mechanics to aesthetics, every detail was informed by the community through hundreds of iterations.  This process was led by Let's Make Great! an independent consultancy, founded by 3x TEDx speaker, Brian Tam, which offers creative workshops, innovation consulting and other organizational growth services.

After nearly 2 years of development, we're excited to finally share PROTO with the Kickstarter community!

 

                                               

Risks and challenges

Overall:
While this is our first Kickstarter project, Let's Make Great! has been around since 2013, serving dozens of corporate clients. Earlier this year, we helped to design and deliver 1000+ sets of another card game for a client, so we're aware of the timelines needed to complete this one.

Content:
We're nearly complete with our 100+ infographic visualizations, have to do another round of spell-checking and then its off to the printers!

Materials:
We've talked to many printers and are in the process of getting quality samples. Other than the printing, we are still sourcing the last few things: sand-timers, dice, and packaging but being based in Shanghai, China we're in a really good position to talk to many manufacturers.

In conclusion:
We're almost there and really need your final push. Please consider backing PROTO :)

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  1. Reward no longer available

    Pledge $25 or more About $25

    EARLY BIRD

    We love you too! Thanks for being one of the earliest supporters of PROTO :)

    Includes:
    • PROTO
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    Reward no longer available 57 backers
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    Pledge $35 or more About $35

    STANDARD SET

    Start your story with PROTO! We loooove innovation and we're so glad to see you do too!

    Includes:
    • PROTO
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    56 backers
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    Pledge $59 or more About $59

    GIFT SET

    One for you and another to share with an entrepreneurial friend!

    Includes:
    • PROTO
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    12 backers
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    Pledge $99 or more About $99

    TEAM SET

    Team love. This'll get you 4 sets which is great for 12-16 people.

    Includes:
    • PROTO
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    6 backers
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    Pledge $199 or more About $199

    COMMUNITY SET

    You're going to be verrrry popular passing these around! The Community Set is has 10 sets of PROTO, which is great for co-working spaces, innovation hubs, or any other groups of 35 people or more.

    *FREE SHIPPING*

    Includes:
    • 10× PROTO
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Funding period

- (29 days)