About this project
Update: Pre-order our Silicon Valley Guide now!
Dear friends, we’ve decided to change up our campaign a little bit. As most of you know, Elisabeth has spent most of her time in the past years in San Francisco. To some it sounded counterintuitive to publish a New York Guide first, but we were always planning to release our San Francisco and Silicon Valley Guide shortly after. After a lot of you have shown interest in that as well, we decided to open #letsdothisSV for pre-orders, too!
We've added three bundles for grabbing the Silicon Valley Guide, too. Additionally, if you choose the Evangelist or Partner Bundle, you get to decide which guide you want to support!
Want to set up your business in a new city? #letsdothisNY will guide you through your international ventures from handling visa stuff, setting up a bank account to finding coworking spaces and eventually, new clients. Furthermore, #letsdothisNY shows that you don’t necessarily have to be a 20-year-old male college grad to found a startup by empowering female founders to conquer the world. New York will be our first book guide in a series featuring cities all over the world.
Side note: Of course we're not excluding male entrepreneurs, most of the information in the guide is not gender-specific. We just want to give women the extra nudge and specifically invite them to the conversation, hence the title.
What You'll Learn
While a major part of the publication will help entrepreneurs getting started in New York, we also focus on how to build bi-coastal business relationships and fostering connections between the US and Europe. In addition to our in-depth guide on doing business in New York, #letsdothisNY will include interviews and profiles of Europeans that did exactly that and New Yorkers who'll help you get to know their city.
While we're originally from Austria, this book is for anyone in the EU or other parts of the world who wants to learn how to do business in New York. Here are some of the things you'll learn:
- The Basics: Housing, opening a bank account, visa information, temporary relocation
- New York Guide: A detailed intro to the city from an entrepreneur's point of view
- Connect and Network: Building relationships, meeting people, finding organizations
- First-hand experience from our awesome interviewees and us
- Keep on keeping on: How to bring the NY state of mind back home and keep in touch with new partners
Table of Content
- So You Want to Move Your Business to the US?
- The basics: Banking, house hunting, health insurance
- Welcome to New York!
- US visa regulations: Important general information & basics on NY and the US
- Technical/important differences between the US & Europe
- Location is Everything: Where to Set Up Camp
- Which factors determine where I should live?
- Renting office space vs. working remotely
- Awesome coworking spaces in Manhattan and Brooklyn
- Best cafés with WiFi to work in (& how to order coffee in them)
- Where Should I Work?
- Important meetups, networks and organizations focusing on female entrepreneurs, startups and businesses
- How to build up a network from scratch
- How to network and small talk
- How to find people with similar interests
- Tomayto, Tomaht: Cultural differences between Europe and the US
- Important business & startup lingo
- Homecoming: Keep on keeping on
- How to be persistent and patient while building your business
- How to maintain your network and clients after moving away
To give you a bit of an overview of what you can expect from the guide, here's an excerpt from one of our chapters focusing on "Where to Connect and Network" (which you can also find on Melinda's blog):
#letsdothisNY: How to network and small talk
Oh, the much-dreaded small talk. For some, it is worse than waterboarding - the fear of not knowing what to say, not answering correctly, or not being interesting or funny enough is definitely a real one. The good thing is, you can definitely prepare for any kind of small talk situation and this takes away a lot of nervousness.
US vs. Austrian small talk In the US, small talk is more of an expertise than in Austria. It’s absolutely common to ask strangers what they do for a living or where they are from. If you’re outside of the US, chances are your counterpart will be very interested in hearing more about your life and/or listing the few facts he knows about your city/country. While this might surprise you, there are a lot of Americans who have rarely travelled outside their country and might not know a lot about where you come from. Don’t just chalk it up to ignorance or stupidity; keep in mind that the USA is not only a very large country with a population of over 310 mio. people and Austria is roughly the size of Maine (which is the 39th-biggest state out of 50), but also the fact that US citizens usually only get about 10 days of paid holiday which makes it even harder for them to travel to Europe and getting to know the countries. For example: if your conversational partner mentions he’s from Delaware you might not know that much about that place, either. Also, make sure you always ask the questions in return and never be afraid to ask them to go into more detail. As opposed to most Austrians, Americans are used to these kind of questions and can spend a lot of time (maybe sometimes even a little too much) talking about themselves.
Additionally - and this should be a given, but we’re stating the obvious here too - do not bring up any controversial topics such as weapons, politics or the fact that they managed to elect George W. Bush not only once, but TWICE unless you feel the event / surroundings / people you are talking to are okay with it. Again, this is a large country: There is no way to generalize the American people, but one thing can be said for sure: There are opinions on every end of the spectrum, and not everyone is shy about voicing them. Things that may seem very clear and straightforward to you (like the abolishment of the death penalty) are not as logical to others, and it somewhat of an unspoken rule to not discuss things that could lead to serious discussions with strangers. You’ll exchange pleasantries, ask about their wife and children, find out more about their chihuahua than you ever wanted - but you will not find out whether they are pro-life or against the war in Iraq.
You’ll see soon that the more you actually do it the more you get the hang of it and you’ll be feeling less and less uncomfortable every time. Most New Yorkers are easy to talk to and overall both friendly and helpful.
#letsdothisNY is published by female entrepreneurs who’ve been there. After living and working for 1,5 years in London, Melinda Borzsak decided to become a freelance communications strategist. She has been working closely with startups and small business owners for almost 4 years now, seeing first-hand how lack of information and guidance can easily shatter an entrepreneur’s mission. Together with freelance correspondent Elisabeth Oberndorfer they are now planning to launch #letsdothisNY and putting their combined expertise, skills and capacity to use in order to successfully implement the project. Elisabeth has spent two years in San Francisco building her journalism business while covering Silicon Valley craziness. Nowadays, Elisabeth is traveling cities all over the East and West Coast to foster relationships between Europe and the US. She also created her own digital magazine Fillmore and is supporting female entrepeneurs through Digitalista, a network for women in tech.
Why we need your support
After spending a couple of weeks in New York, we're currently in the process of writing and producing the guide. To make #letsdothisNY happen, we are raising money to cover our expenses:
- Editing and proofreading Layout and design
- Print and digital production
- Building our online platform and community letsdothis.media to publish more guides for other cities
How you can help
If you want to get our guide (which we hope you do), we've created several bundles to choose from. You can either order a digital or print copy and if you want further hands-on guidance, we're happy to share our know-how in workshops. For those of you who want to be an active part of #letsdothisNY we're offering two big bundles that allow us to provide individual sponsorships. Don't hesitate to contact us if you have any questions and ideas for collaboration! If New York is not on your radar for now but you still like what we're doing, you can earn some Karma points. In addition to our Karma bundle, getting the word out there will help us tremendously. Please share this campaign with your friends who might be interested and spread the word on social media, using our hashtag #letsdothisNY!
We're in the finishing stages of the project, but if you know anyone that should be part of the guide (i.e. Q&A), please let us know! We're happy to feature even more awesome people in #letsdothisNY!
Risks and challenges
The guide is almost done and we're very confident to deliver #letsdothisNY in January. Should there be any changes that might delay the production, we'll let you know asap in our regular updates.
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