About this project
Everybody knows that consent is important, but not many of us talk about it. Let’s be honest, it is not always a comfortable conversation to engage in. A lot of the time, it turns into “men against women” or “liberals versus conservatives” — but at the end of the day, we all agree that something needs to be done to prevent sexual violence. The current education system is not working and neither is the culture it has created.
Let's change that.
Let's start having conversations about consent. Let's support survivors of sexual violence. Let's promote healthy relationships and sexual encounters for all.
Through apparel and education, we can make conversations about sexual violence prevention normal and accessible. How? By designing clothes that get people talking and thinking. And by running educational programs that teach consent in new, more effective ways.
We know apparel can be used as a medium for change. Our clothing choices impact both what we think and what other people think about us. By displaying messages about consent so publicly, we can shift the way that people think about sex and build a culture where consent is the norm.
We are also dedicated to making sure people have consent education. In 2017, we will be offering workshops to high schools, colleges/universities, and parent groups. Our programs are designed a little differently than most — we don’t focus on anything negative or reactionary, because that doesn't give people the understanding needed to change behavior. Instead, we offer workshops that people want to attend, like “How to have better sex” and “How to go on a better date”. And within this more easily understood context, we give people the tools they need to talk about consent, framing the conversation around real-life scenarios.
We know we can create a cultural shift, but we can’t do it alone - which is why we’re here, on Kickstarter. Join the conversation. Help us build a culture where dialogues about consent create safer and healthier sexual experiences for all, and look good while doing it!
It’s really important to us that consent is present throughout our production chain, so we’ve partnered with W.R.A.P. Certified Facilities for the production of Let’s Be Clear apparel. They hold themselves to a high set of environmental and ethical standards, including the prohibition of forced labour, child labour, and abuse, coercion and harassment. For more info on what it takes to be W.R.A.P. Certified, click here (http://www.wrapcompliance.org/en/12-principles).
What’s awesome is that manufacturers that care about human rights and the earth also care about the quality of the product, meaning we're able to deliver some of the softest, most comfortable apparel on the market.
Our t-shirts are a unisex cut with a modern, relaxed fit. The super soft fabric, crew neck and short sleeves make these tees perfect for any occasion.
The Not Yours muscle tank is a “women’s” cut, made with exceptionally soft, flowy fabric. Featuring elongated arm holes and a curved bottom hem, this tank is perfect for layering.
The Stand with Survivors eco-blend sweatshirt is a “men’s” cut with a bound ribbed neckband, hem-band and sleeve cuffs. The sweater has raglan sleeves, meaning they extend in one piece fully to the collar, resulting in a diagonal seam from the underarm to collarbone.
While our workshops aren't available yet, we thought you might like to see a sneak peak of what we'll be offering in 2017!
Want to learn more? Click here.
Thanks very much for your support!
*Let's Be Clear is a for-profit company that sells both apparel and education. We're committed to making sure that everyone has equal access to consent education. As such, 10% of every apparel sale is dedicated to running our workshops for organizations and communities that can't otherwise afford it. The other 90% helps cover our costs of day-to-day operations and our marketing efforts. We are not fundraising for, or promising to donate funds to, charity!
Risks and challenges
Let’s Be Clear's founder produced a line of underwear back in 2013 while still in college. With extremely limited resources, she successfully sold and distributed 200 pairs of underwear on her campus in just 2 months. Today, we’ve got a much more sophisticated production chain and are confident in our ability to deliver!
That said, there are still risks, of course.
(1) If we get thousands of order for the same t-shirt, we may have a hard time securing them from our wholesaler. We know that we have access to hundreds of each of the shirts we need, but pulling together thousands will require a little extra finagling!
(2) Printing, packaging, and distribution may take a little longer if we get a huge number of orders. Our print shop in Rochester, NY has worked on Kickstarter campaigns before and can print 20,000 shirts in a week. We’ve completed the pre-approval process already, so as soon as the campaign has been funded and we’ve collected all our backer surveys, we’ll be able to jump right into manufacturing.
(3) Our apparel manufacturer reserves the right to discontinue production of any style or color of apparel at any time. If this were to happen, we would proceed with another set of styles that closely resemble the original apparel. All backers would be kept informed of such changes, and provided with updated sizing charts and an opportunity to re-select their design.
In an effort to prevent delayed delivery, we’ve built in time for unexpected setbacks. Rest assured, we’ll make every effort to get your product to you on time!Learn about accountability on Kickstarter
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