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Take beautiful, creative images that have a "sweet spot" of focus surrounded by blur with Lensbaby's first lens for Android & iPhone.
Take beautiful, creative images that have a "sweet spot" of focus surrounded by blur with Lensbaby's first lens for Android & iPhone.
728 backers pledged $44,799 to help bring this project to life.

About this project

Creative Focus Lens for Mobile Phones project video thumbnail
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THIS PROJECT HAS BEEN FUNDED!

Thank you, Kickstarter backers! You've made the Lensbaby Sweet Spot Lens for Mobile a reality. We can’t wait to ship you the lenses and see what magic you create with them.

Backers, stay tuned for more updates soon! And in the meantime, stay in touch via:

lensbaby.com 
facebook.com
twitter.com
youtube

We at Lensbaby have been helping DSLR-owning photographers see and document their worlds in unique and creative ways for the past 10 years. Professional photographer Craig Strong, our Co-founder & Chief Creative Officer, featured in our video above, has been leading the charge. These days, we know more and more people (including us!) are using their mobile phones to capture their everyday life. For years, our customers have been asking "When are you going to make a Lensbaby for mobile phones?" The answer is now, with a little help from you.

photo by abbie kirkpatrick
photo by abbie kirkpatrick
photo by abbie kirkpatrick
photo by abbie kirkpatrick

Our Sweet Spot Lens (patent pending) for Android and iPhone lets you focus on one point of your image (which we call the Sweet Spot of focus) with the outer edges falling off into gradually increasing blur. It's the look we founded our company on and remains our most popular effect. 

join our community on facebook
join our community on facebook

Kickstarter backers can purchase this lens for $50 - that's $20 less than it will retail for once we bring it to market after Kickstarter rewards are fulfilled. We're sure you'll love this lens, but if you don't, as with all of our products, we offer a 30-day money-back guarantee.

photo by caitlyn crislip
photo by caitlyn crislip
photo by chris link
photo by chris link
photo by lauren wilcox
photo by lauren wilcox

We want you to experiment with your mobile phone photography and push your creative boundaries to make fun and unique photos in the moment. And as we've always believed, optically altering your photo while you're photographing, is one of the best and most engaging ways to do this. 

photo by abbie kirkpatrick
photo by abbie kirkpatrick

Lensbaby photographers thrive on the journey of photography. This lens will surprise and delight you, as you see the way it plays with light and depth of field in a way no other lens does. Expect the unexpected! 

photo by keri friedman
photo by keri friedman

You'll be able to see the special effect as you're shooting. Move the sweet spot around the frame to find your best composition—and snap! You've composed a shot that expresses your creative vision.

photo by chris link
photo by chris link
photo by caroline jensen
photo by caroline jensen

Why take an image with a single spot of focus surrounded by blur? It lets you direct the viewer's eye exactly where you want it to land. Tell a story about the most important thing in your photo. Create a surreal, dreamy mood. Add a feeling of motion to your image. Push the lens to its extreme and create abstract imagery.

photo by ben hutchinson
photo by ben hutchinson

Transform a scene into what you see in your imagination by placing street lights, or holiday lights, into the blur of the image. This is a magical lens—pop it on your phone and go out and explore the world around you!

photo by keri friedman
photo by keri friedman

How To Attach

Simply adhere one of our adhesive-backed stainless steel rings around your phone's lens. Our lens has two magnets, one on each end. Use either of these magnets to mount and remove your Lensbaby from your phone with ease. 

Due to their large surface area and super-strong adhesive, our high quality stainless steel rings will adhere securely to your phone. The magnets on the front and back of our lens are twice as thick and strong as the magnets on other magnetic accessory lenses. 

Bonus Features

The magnet on both ends of the lens means that you can use your other magnetic mobile lenses (like wide angle, fisheye, macro, telephoto) on top of our lens to adjust focal length and effect. Our extra strong magnets will hold the weight of even the largest accessory lenses that you may want to attach. The possibilities are limitless! When using other magnetic accessories with our lens, one end will repel and the other will attract the magnet of your accessory.

photos by ben hutchinson taken with 2x telephoto accessory lens
photos by ben hutchinson taken with 2x telephoto accessory lens

The App

We're including a free app that's been created to ensure the best possible shooting experience with your Lensbaby. Due to the optical design of this lens, if you use most other camera apps the image will be upside down. Our app flips the image right-side up.  

app shown on iPhone 5
app shown on iPhone 5

The app provides useful compositional tools that let you move the sweet spot of focus around the image as you're composing your shot. You can also lock your focus point, apply a contrast/color enhancement filter, and more. We'll email you a link to the app when your product ships.

Our Development Process

The Lensbaby for Android and iPhone, like many of our products, has gone through an adventurous, non-traditional design process. It began with some old- fashioned doodles, experiments with loose optics to prove said doodles, followed by lots of time spent in CAD coming up with functional prototypes. 

above shows evolution of our product with earliest prototype on the left through most recent on the right
above shows evolution of our product with earliest prototype on the left through most recent on the right

Our 3D printers allowed us to move quickly by giving us iteration after iteration that we tested and improved, and printed again. Finally, we got prototypes into the hands of beta testers for feedback, and, with their excellent input, honed our design to where it is today. When this project is funded, we'll be able to kick off tooling and production with our vendors.

Timeline

Once our funded Kickstarter projects ends on May 2nd, we'll kick off tooling for the lens caps, and production for the aluminum body, glass optics, magnets and stainless steel rings.  Then we go through a part approval process, and in June we're on to full production for all parts. After parts arrive at Lensbaby in mid July, we will assemble them and ship both earliest bird and early bird orders.  In August, we expect to build and ship the remainder of the iPhone orders. Android orders will ship by October when the app is ready. If the app is ready earlier, however, we'll ship those lenses before October.

Why Kickstarter? 

We've been in the business of making special effects DSLR lenses for a decade now and moving into the mobile phone market is a departure for us. We want to make sure mobile phone shooters really do want—and will buy—this Lensbaby Sweet Spot Lens for their mobile phone.

We've got lots of other fun, wacky and creative mobile phone lenses and accessories in the works. If you fund this, it tells us we're on the right track and we should make this one a reality. 

Ten years ago, Craig and his business partner Sam Pardue started a company based on photographer excitement for a little DSLR lens called the Original Lensbaby. We named it the Original, hoping and dreaming there would be more to come. Over the next decade our team would envision and produce a slew of creative effects lenses for DSLRs, mirrorless cameras, and even motion picture cameras. We couldn't be more excited about our journey into mobile photography.

This project couldn't have come as far as it's already come if it weren't for our hard-working staff of photographers, problem-solvers, and all-out smart, creative people in Portland, Oregon. Many thanks to our dedicated employees, their families, and all the other Lensbaby lovers out there who helped make this project possible—with special appreciation to beta testers Caroline Jensen, Susan Bein and Michael Mitarnowski! 

This was Craig's baby, but several people played a key role in getting this product where it is today. We'd specifically like to thank the following employees from our engineering department: Jeff Caniparoli, R&D Manager, for leading the engineering efforts; Yasser Alizadeh, R&D Engineer, for early concept development and Drew Stevens, R&D Engineer, for finalizing the mechanical design. 

We'd also like to thank our in-house photographers/videographers who tested the product and created images/videos: Keri Friedman, Abbie Kirkpatrick, Caitlyn Crislip, Ben Hutchinson, Lauren Wilcox, Chris Link, Keith Novosel and Michael Higgins. 

Lensbaby employees outside our headquarters in Portland, Oregon.
Lensbaby employees outside our headquarters in Portland, Oregon.

Thanks to YOU for your interest in our Sweet Spot Lens! We hope you support our dream to bring magic to the world of mobile photographers everywhere. Our goal at Lensbaby is to help you See In a New Way™.

Risks and challenges

The final product will be made of glass elements and anodized aluminum. We're pretty good at sourcing such things, but as this lens is much tinier and optically different from our other lenses, we're working with a few new manufacturing partners.

We've done this long enough that we know, in the manufacturing world, little unexpected hiccups and delays can arise. We expect to ship the Early and Earliest Bird lenses beginning in late July and continuing into August for iPhone. Android will ship in October, or as soon as the app is ready. We'll update you along the way as we begin the production process.

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  1. Select this reward

    Pledge $1 or more About $1.00

    We'll shout out your name in thanks across the internet on our web site. We appreciate that you're giving us a thumbs-up!

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    Pledge $5 or more About $5

    Proclaim your love for creative photography with this snazzy black and yellow Lensbaby-branded See In A New Way™ sticker.

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    Pledge $40 or more About $40

    The Earliest Bird catches the tastiest worm...er, in this case, the very first of the lenses to roll out of our production facility. Be one of the first 50 backers, and you'll get your lens first at a very special price!

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    Pledge $45 or more About $45

    Sometimes, the Early Bird hits snooze once...and that's okay. Be one of the next 75 backers and get your lens at a special price of $45, and be on the next wave (after the first 50) to receive your lens.

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    Pledge $50 or more About $50

    Missed out on the early bird specials? Don't worry, we'll ship your lens out next for a cool $50.

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    Pledge $50 or more About $50

    Android Pledge Level: Android shooters, rejoice! You've spoken loud and clear. We'll be kicking off Android app development shortly. Your Sweet Spot Lens will ship in October, along with a link to download your free Lensbaby App from the Google Play store.

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    Pledge $65 or more About $65

    Pledge at this level and receive our Sweet Spot Lens plus a sleek, aluminum Lensbaby water bottle and a microfiber Lensbaby lens cleaning cloth.

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    Pledge $65 or more About $65

    Pledge at this level and receive our Sweet Spot Lens plus a "Bending Your Perspective - 2nd Edition" book about Lensbaby's DSLR products. The book contains tips & tricks on using Lensbaby lenses for DSLR, along with lots of inspirational photos & ideas for shooting with our creative lenses.

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    Pledge $125 or more About $125

    For you DSLR & iPhone shooting folks, we'll pair your Sweet Spot Lens for iPhone AND a Lensbaby Spark™ for your Canon or Nikon DSLR. Spark is like the Sweet Spot Lens for DSLR...and vice versa. They're cousins!

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    Pledge $125 or more About $125

    For you DSLR & Android shooting folks, we'll pair your Sweet Spot Lens for Android AND a Lensbaby Spark™ for your Canon or Nikon DSLR. Spark is like the Sweet Spot Lens for DSLR...and vice versa. They're cousins!

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    Pledge $250 or more About $250

    The Portland Pack: We're proud of being a Portland, OR company and love this great city. If you pledge at this level, we'll send you a hand-picked box full of Portland wonders!
    Box contents will vary (except that each one will come with our Sweet Spot Lens for iPhone) and may include:
    Items from local companies such as Plywerk frames, soda, coffee, socks, chocolate and beautifully cured meats. Boxes may also include: Portland bumper sticker, bike chain bottle opener, Lensbaby water bottle & sticker, and something with a bird on it.

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    Pledge $750 or more About $750

    Lensbaby Meet 'n Greet: If you're planning a trip to Portland, OR, this level may be for you! If you can get yourself here, we'll pay for 2 nights at the beautiful Hotel Modera (one room for 2 people) in downtown Portland.

    You'll get to meet everyone at Lensbaby and take a guided tour of our office. In addition, Co-founder and Chief Creative Officer Craig Strong will hand deliver you TWO Sweet Spot Lenses and also take a selfie with you. Depending on the weather, you may get to play hackie sack, badminton or ping-pong and enjoy a meal with some Lensbaby employees.

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Funding period

- (30 days)