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LENA is the Spotify of fashion. An online library where you can borrow your wardrobe and swap locally.
LENA is the Spotify of fashion. An online library where you can borrow your wardrobe and swap locally.
167 backers pledged €9,824 to help bring this project to life.

About

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€9,824

167

 

 

What is LENA online & swap.points?

LENA online & swap.points is the Spotify of fashion. An online library where you can borrow your wardrobe, swap your items at a local swap.point nearby or have them send to your doorstep. 

It's the convenience of a full walk in wardrobe at your fingertips online without bulking up your closet. Perfect for sustainable fashionistas, digital nomads and people with little closet space.

Why LENA online & Swap.points?

After two years of hard work we noticed that we still have a lot of people that would love to use our library service, but unfortunately couldn’t because of it’s location. That is why we want to create a totally new website with this completely new service with a network of extended locations giving our lenders more freedom. This idea turned into the concept of LENA online and the swap.points.

LENA online and the ‘swap.points’ service are derived from LENA's current offline concept. We will build a website + software in order to offer the LENA concept online, and support this with additional physical locations where you can ‘pick up’ or ‘return’ items that you borrow via the online system. Or have your items send to your doorstep. Giving you more flexibility in ‘how’ and ‘where’ you lend your clothing as a customer, but also giving us more opportunity to expand on our existing collection with more high-end novelty items. Helping us put in the effort to create a purpose economy around slow fashion and conscious consumerism. On top of that LENA’s online service will actually be the very first of it’s kind in Holland. So as you can see we have a lot to be excited about!

 

Where to swap?

The current swap.points we have our eye on for our pilot phase throughout Amsterdam:  

We are also working on swap.points in other cities in the country for further extension. Keep an eye on our updates! No swap.point nearby your house? We also want to offer shipping possibilities directly to your doorstep.

Yay, we have 7 swap.points confirmed! We are so happy to introduce them to you:

 

How does it work?

How it works is very simple. After activating your online subscription you are directly able to lend/shop items from our collection. You simply check out the items you like, and they will automatically be booked for you. During your check out you will be able to select if you want to pick up your items at our library, at one of our selected swap.points throughout the city of Amsterdam, or straight to your home. Swapping items so you can borrow something new works in the same way.
So the process works similar to the process of online shopping, only because the lending system it’s almost guilt free.

 

We offer 3 different subscriptions. We've addressed points to every piece of clothing. You can swap within the amount of points of your subscription. At our physical library the swapping is unlimited, online in combination with swap.points you get 1 free swap a month. Or we can have it shipped to your doorstep.*

Our current offline members have the possibility to upgrade to the new online service through this kickstarter campaign. This upgrade includes use of the online service & swap.points & doing online reservations + library pickup. 

We plan to start with our pilot in Januari 2017. Backers getting a subscription through a €250,- pledge and up will be certain to start first. We will inform the rest of you when you catch your spot in Q1 of 2017.

Our rewards are the best Christmas gifts ever! We will make sure you will get your package in time so you can put it under the X-mas tree! *

The collection

In the past two years we have set up collaborations with a wide variety of amazing timeless brands and upcoming designers. All available in our library. Clean cut style, eye catching pieces and high quality craftsmanship is key.

 

 

Benefits

This extension on our concept and services gives you the same flexibility and pleasure of online shopping. But eliminates a great part of the problem of modern-day consumption. 

Creating your very own unlimited wardrobe. So you never ever have to worry again about bad purchases and giving you the freedom to experiment more with you style. 

Is also creates a better overview of our collection for our new and existing customers. Which makes it easier for us to also cater to the needs of our customers that have little time to shop or live to far from our library. 

It's the convenience of a full walk in wardrobe at your fingertips online without bulking up your closet. Perfect for sustainable fashionistas, digital nomads and people with little closet space.

 

How are we investing?

As you can imagine setting up this new system is quite a job! We started this Kickstarter to be able to build the platform, including a website, library software and setting up the swap.points. Next to that we want to invest in a reusable and sustainable packaging to transport all the clothing.

About LENA The Fashion Library

Meet the team

Meet our librarians Angela, Suzanne, Diana & Elisa
Meet our librarians Angela, Suzanne, Diana & Elisa

We are happy to introduce you to the LENA team! Angela, Diana and Elisa are three sisters with quite a history in fashion with their vintage shop Doortje Vintage. And after teaming up with friend Suzanne a few years ago, we created the perfect synergy to make some history in fashion!

Angela is our creative force. With her background in fashion and graphic design she takes care of everything visual regarding LENA. She loves to break boundaries and innovate. Diana is our buyer. Being a fashion designer herself she is thé person to curate our collection. Her passion is with craftsmanship and materials. Elisa is the one managing the whole team. With her great talent for business she keeps everybody sharp and takes things to the next level. Suzanne is the one taking the spotlights. She is passionate about everything communications related and loves jumping on a stage to tell our story.

Let's create the future!

Making this step is not an easy one so we need your help. By backing or donating. You will be helping the realization of this wonderful service in the form of an extended online service.

So please help us revolutionize the clothing industry “from wasteful to resourceful” and donate today!

 

*Terms and conditions

General 

  • We don’t give any refunds for products/services purchased through our crowdfunding 
  • Subscriptions purchased within the kickstarter campaign have to be activated in 2017. After 2017 it will lose it’s validation.
  • We will do our very best to get your package in time for Christmas for delivery in The Netherlands, but we cannot guarantee anything, due to external factors not within our power.
    For countries outside of The Netherlands delivery before Christmas is not possible.

Subscription 

  • All subscriptions + the upgrade will be automatically extended (further payments through automatic payment) after the timeframe of your reward ends, unless we receive your cancellation by email. 
  • The timeframe of your subscription starts on the date of activation.
  • Our subscriptions have a minimum period of 3 months. In order to cancel your subscription we apply 30 days notice. 
  • All subscriptions include 1 free swap a month at our swap.points. Costs for an extra swap are €2,50.
  • Costs for shipping directly to your home are not included in your subscription fee.
  • The giftbox won't be automatically extended

Risks and challenges

Even though creating the website and the attached service is challenging, because we need to upscale our collections and re-invent our logistics, we are very confident in the demand for this website and service. And together with that demand and your initial backing/funding we will be able to create the right financial environment to invest in the right expansion of our collection, optimization and maintenance of the website and the right logistic flow of the garments between our library and the swap.points.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About US$ 6

    DONATE // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project. Let's make that site and service a reality!

    Includes:
    • Your name on the 'wall of fame' on our website
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    Estimated delivery
    23 backers
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  2. Select this reward

    Pledge €15 or more About US$ 17

    UPGRADE // your LENA subscription

    Already have a LENA subscription? Upgrade your account to also make use of the new online & swap.point service.

    This option only applies to the ‘small’ and ‘medium’ subscribers. The ‘large’ subscribers will be upgraded automatically free of charge!

    Includes:
    • 3 months
    • A one of a kind LENA pin (specially made for Kickstarter)
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 18 backers
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  3. Select this reward

    Pledge €25 or more About US$ 28

    DONATE // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project. Let's make that site and service a reality!

    Includes:
    • Your name on the 'wall of fame' on our website
    • Personal 'thank you' video from our librarians
    Less
    Estimated delivery
    Limited 20 backers
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  4. Reward no longer available

    Pledge €40 or more About US$ 45

    EARLY BIRD // LENA subscription giftbox

    Surprise your favorite person in the world with a trial subscription! (original value €80)

    Includes:
    • Free registration
    • Get 1 month + 1 month free
    • Medium subscription worth 200 points
    Less
    Estimated delivery
    Ships to Only Netherlands
    Reward no longer available 26 backers
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  5. Select this reward

    Pledge €50 or more About US$ 57

    BIG DONATION // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project. Let's make that site and service a reality!

    Includes:
    • Your name on the 'wall of fame' on our website
    • Personal 'thank you' video from our librarians
    • A one of a kind LENA pin (specially made for Kickstarter)
    Less
    Estimated delivery
    Ships to Only certain countries
    10 backers
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  6. Select this reward

    Pledge €50 or more About US$ 57

    UPGRADE // your LENA subscription

    Already have a LENA subscription? Upgrade your account to also make use of the new online & swap.point service. (original value €60)

    This option only applies to the ‘small’ and ‘medium’ subscribers. The ‘large’ subscribers will be upgraded automatically free of charge!

    Includes:
    • Get 10 months + 2 months free!
    • A one of a kind LENA pin (specially made for Kickstarter)
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 7 backers
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  7. Select this reward

    Pledge €50 or more About US$ 57

    SUBSCRIPTION // start a subscription

    Treat's on us. If you start a subscription now you get a sweet deal! (original value €85)

    Includes:
    • Free registration
    • Get 2 months + 1 month free!
    • Small subscription worth 100 points
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 30 backers
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  8. Select this reward

    Pledge €70 or more About US$ 79

    AWESOME DONATION // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project. Let's make that site and service a reality!

    Includes:
    • Your name on the 'wall of fame' on our website
    • Personal 'thank you' video from our librarians
    • A one of a kind LENA pin (specially made for Kickstarter)
    • Ticket to our private backers party (overseas livestream)
    Less
    Estimated delivery
    Ships to Only certain countries
    1 backer
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  9. Select this reward

    Pledge €80 or more About US$ 91

    SUBSCRIPTION // start a subscription

    Treat's on us. Start with this subscription and get an even sweeter deal then the one above! (original value €130)

    Includes:
    • Free registration
    • Get 2 months + 1 month free!
    • Medium subscription worth 200 points
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 2 backers
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  10. Select this reward

    Pledge €100 or more About US$ 114

    TREMENDOUS DONATION // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project. Let's make that site and service a reality!

    Includes:
    • Your name on the 'wall of fame' on our website
    • Personal 'thank you' video from our librarians
    • A one of a kind LENA pin (specially made for Kickstarter)
    • Limited edition LENA totebag (specially made for Kickstarter)
    • Ticket to our private backers party (overseas livestream)
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
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  11. Select this reward

    Pledge €100 or more About US$ 114

    SUBSCRIPTION // start a subscription

    Treat's on us. If you start on this subscription level now you get an extremely sweet deal! (original value €160)!

    Includes:
    • Free registration
    • Get 2 months + 1 month free!
    • Large subscription worth 300 points
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 9 backers
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  12. Select this reward

    Pledge €250 or more About US$ 284

    SUBSCRIPTION // Silver

    At this point you might as well hand yourself in for theft! (original value €310)

    Includes:
    • Free registration
    • Get 10 months + 2 months free!
    • 'First choice' - privilege on new arrivals
    • Small subscription worth 100 points
    • Privileged to start first in our Januari pilot
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 2 backers
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  13. Select this reward

    Pledge €250 or more About US$ 284

    ENORMOUS DONATION // to our library

    Do you believe in changing the fashion industry as much as we do? The please join our movement by supporting our project!

    Includes:
    • Your name on the 'wall of fame' on our website
    • Personal 'thank you' video from our librarians
    • Limited edition LENA x Rosefield watch (value €89)
    • A one of a kind LENA pin (specially made for Kickstarter)
    • Limited edition LENA totebag (specially made for Kickstarter)
    • Ticket to our private backers party (overseas livestream)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 1 backer
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  14. Select this reward

    Pledge €500 or more About US$ 568

    SUBSCRIPTION // Gold

    Shopping will never be the same from this piont on. (original value €610)

    Includes:
    • Get 10 months + 2 months free!
    • Free registration
    • 'First choice' - privilege on new arrivals
    • Large subscription worth 300 points
    • A one of a kind LENA pin (specially made for Kickstarter)
    • Limited edition LENA totebag (specially made for Kickstarter)
    • Ticket to our private backers party (overseas livestream)
    • Privileged to start first in our Januari pilot
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 0 backers
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  15. Select this reward

    Pledge €2,200 or more About US$ 2,498

    SUBSCRIPTION // Diamond

    We basically can't make you a better deal than this! (original value €3010)

    Includes:
    • Free registration
    • Get 6,5 years + 3,5 years free!!
    • 'First choice' - privilege on new arrivals
    • Small subscription worth 100 points
    • A one of a kind LENA pin (specially made for Kickstarter)
    • Limited edition LENA totebag (specially made for Kickstarter)
    • Ticket to our private backers party (overseas livestream)
    • Privileged to start first in our Januari pilot
    Less
    Estimated delivery
    Ships to Only Netherlands
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (24 days)