Change happens quickly. We were originally on schedule to introduce the Mini iPad cases later, but our revised prototypes have come back even quicker than we expected! Our previous plan needs to be updated . . . we've received our finished prototypes of iPad Mini cases! They're perfect and ready for production. See the rewards carefully and make sure to select the case(s) that fit(s) your needs!
Our current timeline for both cases' availability:
Every product has a story, here's ours:
It all began with a simple thought: "Damn. These tablets are pretty." But like most beautiful things, they shatter when impacted by heavy things. So you have to get a case to protect them . . . but most cases cover up the pretty with ugly. A lot of design and thought goes into these products, so shouldn't the cases also be well-designed and aesthetically pleasing? That's the inspiration for the case we have here today: use a premium material that looks great but isn't tipping into the $200+ luxury price range.
A quick note to our prospective supporters: you have to try dragging your hands against the leather. It's soft, pliable, and gives just enough to feel exquisite. As silly as it sounds, if you're holding it in your hands one of the first things you'll do is smell it--and it smells amazing!
That's why we got together to start Lemma--it's about crafting an experience that's accessible with some of the best leather you can get. We want people to enjoy the product that protects their tablet just as much as they enjoy their device. We do that by caressing the iPad in buttery soft leather that gently embraces the device while smoothly clasping shut.
We wanted to make sure that the design got proper attention also; so we worked with just the right cut of leather to wrap up and hold the device. This way you can type or watch a movie without supporting the iPad. Adjust it tighter of firmer to get the angle you need and enjoy the view!
Now that you've got a great case for your iPad, you're all set and ready to head out. Take the next step with us: create, work, or play. We just want to make that experience as enjoyable as possible.
What's the money going to be used for?
There are numerous expenses that require the Kickstarter funding. Tooling costs, quantity of scale decreasing the price per case to be economical, and shipping/customs fees.
We'll be needing to raise enough to place a large enough order and any excess funds will increase the size of the order placed. The money will also cover shipping to individual supporters as well as packaging.
The current production and fundraising schedule looks like the following:
After successfully raising the funds we'll have to wait 1-2 weeks for the transfer from Kickstarter to reach us. From there, we'll wire transfer the money to purchase the raw materials and place down a payment to the manufacturer. We're expecting the manufacturers to have raw materials available within twenty five days after making payment for the raw materials.
A production cycle should take approximately four weeks from start to completion. After successful completion of the production of the product, we expect a two to three week shipment en masse. After receiving the production run, we'll be packaging individual orders for shipment in the U.S. and abroad. Delivery of rewards should be expected within two weeks after we receive the cases ourselves domestically, though will run longer for international shipments.
Risks and challenges
We're ready to place the order with the manufacturer. We just need funds. We don't expect any issues and have taken efforts to make sure we haven't over-promised and under-delivered on the production and shipping time estimates. Any issues with the production or shipping we expect to be minimal or compensated by our conservative delivery projections.
Since the world is unpredictable and scary sometimes we want to tell you a little about ourselves and how our experience can overcome most obstacles (barring hurricanes, monsoons, earthquakes, or an act of God).
Andrew - Not only does he work with many large companies to create new ways to sell large product portfolios, he owns a company that manages on-line sales of time sensitive products. Though he has an eye for aesthetics, he’s quite the stickler for the practicality that those aesthetics offer.
Frank - A multilinguist who has developed a wide array of products in his long history in international trade. He has moved tens of millions of dollars of diverse products in and out of America, Asia, Australia and Europe. Always working on someone else’s projects, Frank is very much looking forward to cultivating his own products.
Greg - A man with a long and torrid affair with learning about his world and reflecting on such musings in print. He’s Lemma’s free safety – crossing T’s and dotting I’s to make sure that any potential hiccups are trampled ahead of time (before they disrupt our natural flow). Greg will devour any and all available information on what is going on around him, including how a new product is made and delivered to throngs of people eagerly awaiting its arrival.
It's important to stress our commitment in time and effort towards the project. We have been continuing to work with a project manager in facilitating communication with the manufacturer. This should assist us in managing quality control, communicating with raw material suppliers, and organizing the production cycle.
We want to make cases for many devices. However there are certain tooling costs and limitations to being able to work with every form factor. We're hoping to be able to take a few of the more popular form factors and run with them once we're able to expand in size and scale to place large enough orders to make it economical.
Currently we are hoping to use the funds to place a large order to fulfill Kickstarter rewards. Any remainder will be used to place similar orders for diverse products. We'd like to keep to electronic accessories at first, then expanding to other premium leather goods that are still very accessible in price.
You know, I'd like to leave some witty liner about how there's always room at the top. But, I think my thoughts on this dwell more in the fact that market seems to be polarized: on one end there's very fancy and prohibitively expensive cases that are made from leather sourced in exotic or far away places, and on the other hand everything seems to be black plastic or rubber cases produced for pennies on the dollar. We think we strike a balance with premium materials without unnecessary or frivolousness costs. You're not going to pay to have the leather red bed-time stories as it goes through the manufacturing process. But you will get some of the best leather goods accessibly that have a clean professional look to them.
Super Bird - Get your awesome new iPad (3 & 4) case in just 2 weeks (from project closing)! We have a very limited amount coming in early. Shipping in US is included; add 10 for international shipping.