HI, WE'RE VENIM. WE MAKE CUSTOM DENIM JACKETS.
We're here to change the denim game, for the better. With over two decades of combined experience in the apparel and Fash-Tech industries, we thought it was about time that the iconic denim jacket caught up to speed with today's discerning shoppers.
WE THINK YOU'RE PRETTY SPECIAL.
And we want you to wear it on your sleeve (literally). We believe that anything as essential as a denim jacket should meet your personal standards of quality, polish, and distinction, so we're offering you a way to collaborate on the design of your own VENIM jacket, because we know that you've got something in mind.
DESIGNED IN SAN FRANCISCO, MADE IN LOS ANGELES.
It doesn’t get much more Californian than that, and with the best denim production standards in the nation, we wouldn’t have it any other way. We're proud to partner with transparent, environmentally-conscious, and socially-responsible factories in Los Angeles and we finish every jacket to your specifications at our studio in San Francisco.
If you can do it yourself, then you probably don't need us. That's why we're focused on offering super rad customizable design features that you can't DIY or find anywhere else.
Choose from a variety of classic denim washes, select your preferred button color, add striking finishes such as a metallic foil or vinyl racing stripe, and include functional accessories such as a removable waterproof hood or sherpa collar.
WE'RE PRETTY SURE YOU CARE ABOUT THE PLANET.
Same, here. That's why VENIM jackets are constructed from the excess yardage of other designer denim brands instead of milling our own denim. This saves millions of gallons of water per day, foregoing additional pollution caused by standard textile production processes.
Every jacket is made-to-order to reduce excess inventory and is shipped in 100% reusable packaging.
That being said, we've still got a long way to go when it comes to achieving our long-term goal of a circular product life cycle and we'd love your feedback on what you'd like to see more of (and what you could do without).
IN CASE YOU HAVEN'T NOTICED, WE ARE NOT A "HERITAGE" BRAND.
We choose to look forward, toward a future of thoughtfully-designed and produced goods that leave no room for waste or obsolescence. We are not nostalgic for the industries of yesteryear. We have a global vision, so we're not going to try to sell you an "All-American" brand. It's been done, already.
We also believe that while fundamental to the principles of great design, form and function still need a little flavor. That's why we founded VENIM and we invite you to add your unique perspective to what's about to be your next favorite wardrobe staple.
THE QUALITY OF A $1,500 DESIGNER JACKET, THE FUNCTIONALITY OF A UTILITY JACKET, AND THE UNIQUE STYLE OF THE BADASS WHO'S WEARING IT.
YOUR OPTIONS FOR CUSTOMIZATION.
Start with a base jacket that meets your fit preferences, select from five denim washes, then choose your button color. Add bold, graphic finishes such as a metallic foil or vinyl racing stripe (with optional custom text) and purchase accessory add-ons with unprecedented performance features.
This is only the beginning of something beautiful as we continue to add and refine our custom options...
GET READY TO USE OUR SLICK AF CUSTOMIZATION TOOL.
Your control center for building the VENIM jacket of your dreams. It updates your customized preferences in real-time, giving you a holistic view of your design, total price, and estimated fulfillment time from multiple angles.
The best part? It's also mobile-friendly, so that you can customize a jacket on-the-go (or from the comfort of your own spaceship).
UNISEX SIZING AND FIT.
We designed our jackets for humans. Are you a human? Fantastic. We're made for you. But because we understand that humans come in all kinds of shapes and sizes, we strive to do everything we can to accommodate as many body types as possible.
We're starting out with a range of three unisex sizes and two options of length to set a baseline for our customers, but our job will never truly be done until we perfectly fit every human being on this planet that we call home. After that? Mars. Definitely Mars.
"OKAY, BUT DO YOU HAVE MY SIZE?" - YOU, PROBABLY
Chances are, yes! We chose to start out with denim jackets as our hero product because when it comes to a denim jacket, it's more about the look you're going for than the actual size that you're wearing. Confusing? We know. But look at this way...
You don't have to be Rihanna to rock an oversized jean jacket and similarly, you don't have to be Daniel Craig to sport a fitted look that's a little more rock n' roll. "Fit" is a look, so seriously, you do you. But just in case, here's a size table that shows what people are most likely to wear, based on the size of other items in their wardrobe:
We will be asking for your help and feedback along the way to improve our fits and expand our size ranges, so thank you in advance for bringing sizing issues to our attention and for helping us build a more inclusive product and brand. If you still don't think we have the size you need, we have a solution for you. Check out the "Risks and Challenges" section at the bottom of this page.
Our funding goal is $60,000 to reach our next milestone of producing 500 VENIM jackets. The development is complete and we already have all the materials needed to make the jackets, so here's how your contribution will be spent:
But we want to sell out of every reward so that we can take it a step further! The more money we raise, the faster we can deliver your order, because it enables us to hire more fulfillment staff.
With extra funds, we can also start developing new accessory add-ons, like a detachable faux fur sherpa collar (just in time for winter) and we can begin working on collaborations with partnered brands and artists. Dope.
Once this campaign has ended, we will distribute a survey to get a better understanding of the styles, sizes, and washes that our backers desire. (Don't worry: It's okay if you change your mind about this, later!)
We will use this information to immediately place our first purchase order of 500 jackets from our factories in Los Angeles and to hire a kick-ass fulfillment team to help us complete and ship your order.
Once the first purchase order has been delivered to our studio, we will give all backers access to our Customization tool on www.venim.com. Here, you will be able to finalize all of the specific details of your desired jacket(s) and place your order with a unique checkout code that coordinates with your reward. This is also where you'll be able to purchase accessory add-ons to include with your reward shipment.
We will begin fulfilling orders in November and will complete all shipments by early December, then it's on to round two (for March delivery). We will be in frequent contact via email, Kickstarter, and through our website, but you can always check in with us by emailing email@example.com!
There are a limited number of rewards available, so we suggest that you pledge right now before everything sells out. Pledges of $295 and over are also available as a Gift Certificate, so consider giving the gift of VENIM to someone you know!
BACKED BY OUR 30-DAY KICKSTARTER GUARANTEE
All Kickstarter backers will be eligible for free returns (or exchanges) on their custom denim jacket purchases within 30 days of item delivery. You heard that right: Free returns, even if a jacket has already been customized to your preferences.
Why? Because we stand by our product's quality and design, and our ability to cater to your ideal fit. We're willing to put our money where our mouth is and accept the risks that may come with returned inventory. So, you ready to do this?
HERE'S WHY WE DO WHAT WE DO.
WE BELIEVE IN OWNING FEWER, BETTER THINGS.
Appreciating the planet means appreciating our belongings, and it's kind of hard to do that if we literally treat them like garbage. If we want to reduce our environmental impact, we must eradicate disposable goods and this means boycotting Fast Fashion, prioritizing the functionality and longevity of our consumer goods purchases, and investing in high-quality pieces that stay special to us. Responsible consumption starts at the register, not the recycling bin, so we designed a product that transcends time and fashion trends.
WE BELIEVE THAT HIGH EQ > HIGH IQ.
We can teach a man to fish, we can train an engineer to code, and with any help our founder will eventually get the hang of cryptocurrency, but we can't instill life's wisdom with a one-week employee training session. So we prioritize emotional intelligence over intellectual intelligence when it comes to growing our team and community, because we wanted to build a company where we connect with and understand our customers on an empathetic basis before going about serving them.
WE BELIEVE IN THE POWER OF AESTHETICS.
Function may come before form, but form still has a place in everything we do. Beautiful design and presentation is the natural succession to our innate affection for storytelling, creativity, and self-expression, so we like to keep things looking slick, whether it's a garment care label or a 12-story office building. Because if you're gonna do it at all, why not do it with style? We know it makes you feel good and that's our mission.
WE BELIEVE IN HUMAN KINDNESS.
Admit it. You are amazing. For this reason, you don’t have to be humble, but always be kind and always be thoughtful with your words and actions. Be kind to each other, be kind to others, and be kind to the planet whenever you can. We're here to remind you that kindness is a renewable resource that anyone can generate and yet the world still needs more of it every damn day.
WE MAINTAIN A CHILDLIKE SENSE OF WONDER.
Outer space is cool. Race cars are cool. Disco is life. We don't grow out of our playful fascinations, we grow into them in a way that doesn't compromise the polish and sophistication that comes with being a stylish, grown-ass adult. We invite you to look at the stars with us and dream big, because yes, there is yet hope for tomorrow.
Thank you. Thank you for being the gracious, supportive, thoughtful person that you are with the curiosity to seek out new products, services, and brands, and the courage to take a small risk in return for a big reward. You are the fuel to our engine, the disco ball to our dance floor, and you are already helping VENIM just by being here. We don't take it for granted.
If you're feeling extra generous, please take a moment to share this campaign with your friends and family using the share buttons below the "Back this project" button. Spreading the word about us will increase the chances of us hitting our goal and bringing your reward to reality, so it's a win, win.
Aliens are real,
P.S. Backing us on Kickstarter doesn't put you on our mailing list - if you want to keep hearing from us after the campaign, sign up at www.VENIM.com!
Risks and challenges
"IT'S JUST A STARTUP, WHAT COULD POSSIBLY GO WRONG?" - No one, ever.
Transparency, proactive communication, and effective solutions are our customer service standards. So we're proactively telling you that things could go wrong, but if they do, we have solutions (just being transparent, here)...
RISK: Factory deliveries could get delayed (this can include product or product packaging), thus delaying your order.
OUR SOLUTION: We've added a buffer of extra time to account for this possibility, but if we sense that things are starting to go in this direction, we will get in touch with all of our backers to keep them informed of updated timelines and to set new expectations.
RISK: There may be some order backup if nearly everyone chooses to add a metallic foil finish.
OUR SOLUTION: We already have a lot of indications that many customers just want a simple jacket without foil finishes or vinyl details, so we don't anticipate this happening, but in case it does, we plan on having extra fulfillment staff on-call to get orders out the door on time.
RISK: Ordering the right size / fit can oftentimes be a challenge online.
OUR SOLUTION: That's why we're launching a fit recommendation tool at the same time that we launch our Customization tool. This will include a smart recommendation engine based on your current measurements and fit preferences, plus a large library of reference images of real VENIM jackets on real people, along with their height and size.
RISK: We may still not carry a size that fits you.
OUR SOLUTION: If that's the case, that's our bad (and the first next thing that we plan to focus our efforts on), but that doesn't mean you shouldn't be rewarded for being an early supporter! If after using our smart fit tools, you still don't think we have the size that you need, you will be placed on a priority waitlist so that you have first-access to our expanded size offerings when they become available. As a "sorry" for the inconvenience and a "thank you" for your patience, you'll receive our Limited Edition patch and postcard reward free of charge.
- (30 days)