Project image
)}
€41,447
pledged of €75,000pledged of €75,000 goal
52
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 22 2017 2:00 PM UTC +00:00
€41,447
pledged of €75,000pledged of €75,000 goal
52
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 22 2017 2:00 PM UTC +00:00

About

As featured on: 

 

Raising the bar

After two succesful campaigns in 2015 and 2016, Lebois & Co returns to Kickstarter with their last Re-launch Edition and their new collection of the Avantgarde Date. The 3rd Re-launch Edition will not only complete our collection of three Re-launch Editions but it also raises the bar for our new collection; featuring an ultra reliable, extremely accurate and highly decorated movement visible through a transparent caseback it will be our finest and most accurate watch yet. As always this edition will be Swiss Made, mechanical and will have an automatic winding system.

Each Re-launch Edition is individually numbered and the numbers are available for you to choose from (subject to availability).

Introducing: Avantgarde Date - 3rd Re-launch Edition

The Avantgarde Date is the first model in our new collection. Inspired by former Lebois & Co collections and using some of the aesthetics of that era, the Avantgarde Date is a modern 40mm timepiece in stainless steel and a Swiss mechanical automatic movement. Furthermore the Avantgarde bears the coveted "Swiss Made" label, one of luxury's most prestigious marks.

To celebrate the rebirth of Lebois & Co we created 3 Re-launch variations of the Avantgarde Date, each limited to 100 pieces. The last of the three variations features a midnight black dial, hand applied indexes, our signature red second hand and two genuine Buffalo leather straps. And, last but not least, an accurate and decorated Sellita SW200-1 movement visible through a transparent caseback.  

The 3rd Re-launch Edition will be available as a reward in this project for € 975. After this project the retail price for this watch will be € 1800.

Lebois & Co Avantgarde Date - 3rd Re-launch Edition (ref. 112.433)
Lebois & Co Avantgarde Date - 3rd Re-launch Edition (ref. 112.433)

 

Introducing: Avantgarde Date (new collection)

The new Avantgarde Date collection has undergone a carefully managed process of technical and optical development. Each reference features hand-applied polished indexes, faceted and polished hour and minute hands with luminescent markers and hand-applied date window at 3 o'clock.

Under the hood; the Top grade of the Swiss Made Sellita SW200-1 movement. The movement is visible through a transparent case bace and is decorated with Geneva stripes (Côtes de Genève), perlage, diamant cutting and blue screws. It is adjusted in 5 positions and will run extremely accurate with an average rate of +/-4 seconds/day.

The new Avantgarde Date will be available as a reward in this project for € 695. After this project the retail price for this watch will be € 1350.

Lebois & Co Avantgarde Date (new collection)
Lebois & Co Avantgarde Date (new collection)

 

The history of Lebois & Co

It is 11 days before Christmas 1934 when Lebois & Co is founded by French watch manufacturer Raymond Dodane, who represents the third generation of the Dodane watchmaker family. It’s mission is clear and simple: create aesthetic and affordable Luxury Swiss timepieces.

Lebois & Co Chronograph from the 1930's
Lebois & Co Chronograph from the 1930's

Lebois & Co was sold to an Italian import company in 1947. The watches were still being produced and sold (mainly to Italy). The watches were made in the Dodane factory as well as by a number of Swiss watch manufacturers.

Original Lebois & Co logo and the new modern logo
Original Lebois & Co logo and the new modern logo

In 1972 Lebois & Co ceased production and distribution of watches and the brand disappeared from the watch industry landscape for a long time. Despite the disappearance of Lebois & Co the brand is still known today and popular with watch collectors all over the world. This beautiful 1945 Lebois & Co Chronograph sold for over $ 6,000 at Christie’s Important Watches auction in 2012. More history and older models can be found here.

Lebois & Co Date from the 1950's
Lebois & Co Date from the 1950's

 

Lebois & Co today

In 2014 we came across a photo of a beautiful vintage watch, a Lebois & Co Chronograph. We printed the picture of this watch and stuck it to our fridge. Being struck by the beauty of this timepiece we started our research of this unknown brand. This study lead to the re-launch of a well-respected watch brand with a rich history: Lebois & Co.

Thanks to over 120 investors in two consecutive Kickstarter campaigns (2015 and 2016) Lebois & Co is back on the wrist of watch enthusiasts around the world and it’s collection of new models grows slow but steady.

Design and prototype

Case drawing
Case drawing

 

Dial (technical) drawing
Dial (technical) drawing

  

Our new shield logo will be present on the crown of every watch
Our new shield logo will be present on the crown of every watch

 

Prototype assembly
Prototype assembly

 

Testing water resistance
Testing water resistance

 

Lebois & Co Avantgarde Date - 3rd Re-launch Edition prototype
Lebois & Co Avantgarde Date - 3rd Re-launch Edition prototype

 

Avantgarde Date - 3rd Re-launch Edition prototype
Avantgarde Date - 3rd Re-launch Edition prototype

 

Avantgarde Date - 3rd Re-launch Edition prototype
Avantgarde Date - 3rd Re-launch Edition prototype

 

Avantgarde Date - 3rd Re-launch Edition prototype
Avantgarde Date - 3rd Re-launch Edition prototype

 

All three Re-launch Editions in a row
All three Re-launch Editions in a row

 

Avantgarde Date - 3rd Re-launch Edition prototype (no engraving yet)
Avantgarde Date - 3rd Re-launch Edition prototype (no engraving yet)

Straps

The Avantgarde Date will be delivered with two genuine Buffalo leather straps; brown (cognac) and black with matching stitching.

The two genuine Buffalo straps side by side
The two genuine Buffalo straps side by side

Movement

Both the 3rd Re-launch Edition and the new Avantgarde Date are fitted with the Swiss Made Sellita SW200-1 movement. The movement is decorated with Geneva stripes (Côtes de Genève), perlage, diamant cutting and blue screws. It has an automatic winding system (rotor), twenty-six (26) jewels and a power reserve of 38 hours. Being the highest grade of the SW200-1 it is adjusted in 5 positions and will run extremely accurate with an average rate of +/-4 seconds/day.

The accurate and highly decorated Sellita SW200-1 movement is visible through a transparent caseback
The accurate and highly decorated Sellita SW200-1 movement is visible through a transparent caseback

Packaging

The packaging of your Avantgarde Date is something special; a uniquely designed box that consists of two compartments. In the upper compartment there is enough room for the Avantgarde Date to lay flat while two clips hold the watch in place. In the lower compartment there is room to store the additional strap, strap changing tool, operating manual and the warranty card. A black cardboard outerbox will protect this beautiful box.

Upper compartment
Upper compartment

 

Lower compartment
Lower compartment

 

Technical specifications

Avantgarde Date - 3rd Re-launch Edition
Featuring a midnight black dial, hand applied indexes, silver hour and minute hands with luminescent material and red seconds. Mechanical, Automatic, Swiss Made. Limited to 100 pieces.

Reference number
112.433

Case
Stainless steel case
Diameter: 40 mm
Height: 10,5 mm
Sapphire crystal
Case-back, screwed down, transparent, special "Re-launch" engraving
Water-resistant to 100 m / 10ATM

Movement
Swiss Sellita SW200-1 Automatic
Decorated with Geneva stripes (Côtes de Genève), perlage, diamant cutting and blue screws
Frequency: 28,800 vibrations/hour (4 Hz)
Twenty-six (26) jewels
38 hours power reserve
Shock protection: Incabloc
Adjusted in 5 positions

Functions
Hours, minutes, seconds, date

Dial
Midnight black dial
Hand applied indexes
Silver hour and minute hands with luminescent material
Red seconds
Arabic numerals for the minute track

Strap
Genuine Buffalo leather (black and brown)
Strap change tool

Technical specifications

Avantgarde Date (new collection)
Featuring hand applied indexes, silver hour and minute hands with luminescent material. Mechanical, Automatic, Swiss Made.

Reference numbers
114.412, 114.422, 114.433, 114.434  

Case
Stainless steel case
Diameter: 40 mm
Height: 10,5 mm
Sapphire crystal
Case-back, screwed down, transparent
Water-resistant to 100 m / 10ATM  

Movement
Swiss Sellita SW200-1 Automatic Decorated with Geneva stripes (Côtes de Genève), perlage, diamant cutting and blue screws  
Frequency: 28,800 vibrations/hour (4 Hz)
Twenty-six (26) jewels
38 hours power reserve
Shock protection: Incabloc
Adjusted in 5 positions 

Functions
Hours, minutes, seconds, date 

Dial
Satin white with blue seconds (ref 114.412)
Sapphire blue with white seconds (ref 114.422)
Midnight black with white seconds (ref 114.433 and 114.434)
Hand applied indexes
Silver hour and minute hands with luminescent material
Arabic numerals for the minute track 

Strap
Blue Genuine Alligator leather (ref 114.412 and 114.422)
Brown Genuine Buffalo leather (ref 114.433)
Black Genuine Buffalo leather (ref 114.434)
Strap change tool
NATO strap

The Moleskine notebook reward

Our beautiful Moleskine notebook featuring the Lebois & Co logo laser cutted in the middle.

Featuring:

  • cardboard bound cover with rounded corners,
  • acid free paper (ruled),
  • a bookmark,
  • an elastic closure and an expandable inner pocket.

Dimensions: 13 x 21 cm

The original Lebois & Co Moleskine notebook
The original Lebois & Co Moleskine notebook

 

The Rollerball reward

The Avantgarde ONE was introduced in our second Kickstarter campaign. This luxury rollerball is hand made by artisans according to traditional production techniques. The highly polished, multilayered brilliant black lacquer forms a perfect harmony with the chrome plated fittings in a shiny finish surmounted by the Lebois & Co shield on the top dome.

Featuring:

  • cap with screw system,
  • highly polished, multilayered brilliant black lacquer,
  • component parts chrome plated,
  • solid spring supported clip.

 

Avantgarde ONE Rollerball
Avantgarde ONE Rollerball

 

Avantgarde ONE Rollerball
Avantgarde ONE Rollerball

 

Avantgarde ONE Rollerball
Avantgarde ONE Rollerball

 

Events

Backing for an Avantgarde Date in this Kickstarter is not only about getting a watch but also a great experience. We will keep our backers informed as much as possible during the whole process and share as much information and pictures as possible. 

Besides this we will host an event once the watches are ready. Every backer that has backed for one of our watch rewards will be cordially invited. During this event we want to raise the glass and of course you will receive your very own Avantgarde Date - 3rd Re-launch Edition.

The Lebois & Co watch dinner during our Amsterdam event (Oct 2016)
The Lebois & Co watch dinner during our Amsterdam event (Oct 2016)

 

Backers' public comments on previous Re-launch Editions campaigns

"A watch that can seriously compete to some of the big brands out there when it comes to finish and quality."

"I wish to thank you for the beautifully wrapped and packed watch. To open the outer postal packaging and be confronted with a stunning black wrapped box with silver ribbon was a delight. The inner display box (also black with cream lining) with watch on top layer and spare strap underneath exceeded all expectations." 

"So glad to have that watch on my wrist... It is beautiful. And thank you for sharing all the steps along the way, that makes it even more special."

"I very much love the watch!" 

"Tom and Eveline: what a beautifully designed and exquisitely crafted watch. I savoured the moment to open the box and it was a joy to unwrap and discover the Avantgarde with its mesmerising blue hue. Perfect with the strap. A really classy timepiece. Well done! Only one problem. I know you will be back soon with the third campaign in the series - so I am going to have to try real hard not to succumb to temptation ;)"

"My baby arrived today and I absolutely love my timepiece. Sensational job guys."

"A big thank you to both of you and your team for taking the time and energy to make this a truly successful project. I received watch #40 this Wednesday, and I agree with the other comments so far. It was a great experience finally to receive the package, to open the watchcase and see the watch for real. It looks great, feels great, and I enjoy wearing it. 
I’ve felt your passion about Lebois & Co and the watches all the way through the campaign, in the many updates, and certainly in the final quality product, with a personal touch and with a great attention to even the smallest details."

"The watch is exquisite. To echo others, the attention to detail on this project has been amazing. From communication to packaging, everything was flawless. Nice work Eveline and Tom!"

"I received my watch today. It's my first mechanical and I instantly fell in love with it. Everything from the watch, to the alligator strap and the great and practical box it came in is amazing. This experience has been one of the best I've had on Kickstarter. The communication has been great and the delivery was on time (which is somewhat rare on kickstarter). Would absolutely back again! Thank you and congratulations on your success!"

 

Assembling the 2nd Re-launch Edition (2016)
Assembling the 2nd Re-launch Edition (2016)

 

Wristshot of the Avantgarde Date - 2nd Re-launch Edition
Wristshot of the Avantgarde Date - 2nd Re-launch Edition

 

In The Press

2016 was Lebois & Co's debut in a printed magazine! Germany's Uhren Magazin published an article about the 1st Re-launch Edition of the Avantgarde Date.

Later, in December 2016 Watching Magazine's TimeTrends covered the story of Lebois & Co in their new series about microbrands.

Lebois & Co in TimeTrends magazine
Lebois & Co in TimeTrends magazine

 

The Team

Tom and Eveline at Baselworld 2016
Tom and Eveline at Baselworld 2016

 

 

Risks and challenges

As with most products, manufacturing is often subjected to delays and setbacks. We are able to minimize such issues by engaging top Swiss manufacturers trusted by major international brands. Besides that we have been preparing this Kickstarter project for the last 6 months. We implemented as much lessons-learned as possible from our previous projects.

Our team is well experienced in dealing with order fulfillment. We are going to keep our backers informed during production process. We will publish regular updates via e-mail and social media and share pictures as often as possible.

In the event of delays to milestones or reward deliveries please note they will be shared promptly and a revised schedule provided.

We will be as transparent as possible to keep everyone informed.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €2 or more About $2.25

    Coffee

    Buy us a COFFEE. Thanks!

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    Pledge €10 or more About $11

    Handwritten postcard

    We'll send you a cool HAND WRITTEN POSTCARD

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    Pledge €40 or more About $45

    Notebook

    You will receive:
    LEBOIS & CO MOLESKINE Notebook. Dimensions: 13 x 21 cm

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    Pledge €75 or more About $84

    Rollerball

    You will receive:
    LEBOIS & CO AVANTGARDE ONE Rollerball, Hand made in Germany

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  5. Select this reward

    Pledge €650 or more About $730

    Watch (Early Bird)

    You will receive:
    LEBOIS & CO AVANTGARDE DATE (new collection: ref 114.412, 114.422, 114.433 or 114.434)

    (You'll choose your watch version later)

    US$ 690 / £ 570

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  6. Select this reward

    Pledge €695 or more About $781

    Watch

    You will receive:
    LEBOIS & CO AVANTGARDE DATE (new collection: ref 114.412, 114.422, 114.433 or 114.434)

    (You'll choose your watch version later)

    US$ 740 / £ 610

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  7. Select this reward

    Pledge €745 or more About $837

    Watch + Rollerball

    You will receive:
    LEBOIS & CO AVANTGARDE DATE (new collection: ref 114.412, 114.422, 114.433 or 114.434)
    + LEBOIS & CO AVANTGARDE ONE Rollerball

    (You'll choose your watch version later)

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  8. Select this reward

    Pledge €975 or more About $1,095

    Watch

    You will receive:
    LEBOIS & CO AVANTGARDE DATE - 3rd RE-LAUNCH EDITION. Limited to 100 pieces. The watch features a black dial and brown + black genuine Buffalo strap (ref 112.433)

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  9. Select this reward

    Pledge €1,025 or more About $1,151

    Watch + Rollerball

    You will receive:
    LEBOIS & CO AVANTGARDE DATE - 3rd RE-LAUNCH EDITION. Limited to 100 pieces. The watch features a black dial and brown + black genuine Buffalo strap (ref 112.433)
    + LEBOIS & CO AVANTGARDE ONE Rollerball

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  10. Select this reward

    Pledge €1,040 or more About $1,168

    Watch + Rollerball + Notebook

    You will receive:
    LEBOIS & CO AVANTGARDE DATE - 3rd RE-LAUNCH EDITION. Limited to 100 pieces. The watch features a black dial and brown + black genuine Buffalo strap (ref 112.433)
    + LEBOIS & CO AVANTGARDE ONE Rollerball
    + LEBOIS & CO MOLESKINE Notebook

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  11. Select this reward

    Pledge €3,000 or more About $3,369

    Complete Re-launch Collection

    You will receive:
    LEBOIS & CO AVANTGARDE DATE - 1st RE-LAUNCH EDITION (ref 112.412)
    + LEBOIS & CO AVANTGARDE DATE - 2nd RE-LAUNCH EDITION (ref 112.422)
    + LEBOIS & CO AVANTGARDE DATE - 3rd RE-LAUNCH EDITION (ref 112.433)

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  12. Select this reward

    Pledge €5,000 or more About $5,615

    Re-launch First of Firsts: 3x No. 001

    You will receive:
    No. 001/100 of our LEBOIS & CO AVANTGARDE DATE - 1st RE-LAUNCH EDITION (ref 112.412)
    + No. 001/100 of our LEBOIS & CO AVANTGARDE DATE - 2nd RE-LAUNCH EDITION (ref 112.422)
    + No. 001/100 of our LEBOIS & CO AVANTGARDE DATE - 3rd RE-LAUNCH EDITION (ref 112.433)
    + 10x LEBOIS & CO AVANTGARDE ONE Rollerball
    + 10x LEBOIS & CO MOLESKINE Notebook

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Funding period

- (29 days)