About this project
We're back on Kickstarter!
Welcome to our 2nd Kickstarter project! We are thrilled to introduce the Avantgarde Date - 2nd Re-launch Edition. Just like the first edition, only 100 pieces will be made. Each piece is individually numbered and the numbers are available for you to choose from.
The history of Lebois & Co
It is 11 days before Christmas 1934 when Lebois & Co is founded by French watch manufacturer Raymond Dodane. This French entrepreneur and watch manufacturer belongs to the third generation of the famous Dodane family, who are best known for their watches using the family name on the dial.
Lebois & Co was sold to an Italian import company in 1947. The watches were still being produced and sold (mainly to Italy). The watches were made in the Dodane factory as well as by a number of Swiss watch manufacturers.
In 1972 Lebois & Co ceased production and distribution of watches and the brand disappeared from the watch industry landscape for a long time. Despite the disappearance of Lebois & Co the brand is still known today and popular with watch collectors all over the world. This beautiful 1945 Lebois & Co Chronograph sold for over $ 6,000 at Christie’s Important Watches auction in 2012. More history and older models can be found here.
Lebois & Co today
In 2014 we came across a photo of a beautiful vintage watch, a Lebois & Co Chronograph. We printed the picture of this watch and stuck it to our fridge. Being struck by the beauty of this timepiece we started our research of this unknown brand. This study lead to the re-registration of the brand name and the re-launch of a forgotten watch brand: Lebois & Co.
Last year the Avantgarde Date - 1st Re-launch Edition was successfully funded thanks to more than 90 backers from around the world.
Backers' comments on the 1st Re-launch Edition
"A watch that can seriously compete to some of the big brands out there when it comes to finish and quality."
"Got my watch - it's beautiful..."
"Watched arrived and very pleased! Great effort :)"
"I wish to thank you for the beautifully wrapped and packed watch. To open the outer postal packaging and be confronted with a stunning black wrapped box with silver ribbon was a delight. The inner display box (also black with cream lining) with watch on top layer and spare strap underneath exceeded all expectations."
"So glad to have that watch on my wrist... It is beautiful. And thank you for sharing all the steps along the way, that makes it even more special."
"I very much love the watch!"
"Got our watch today my husband loves it"
"I LOVE the watch!!"
"I received the watch today and it's simply beautiful."
"My baby arrived today and I absolutely love my timepiece. Sensational job guys."
"Got my timepiece. Very nice, good job!"
The Avantgarde Date - 2nd Re-launch Edition
The Avantgarde Date is the first model in our new collection. Inspired by former Lebois & Co collections and using some of the aesthetics of that era, the Avantgarde Date is a modern 40mm timepiece in stainless steel and a Swiss mechanical automatic movement made by ETA. Furthermore the Avantgarde bears the coveted "Swiss Made" label, one of luxury's most prestigious marks.
To celebrate rebirth of Lebois & Co we created 3 Re-launch variations of the Avantgarde Date, each limited to 100 pieces. This second of the three variations features a blue dial and blue alligator strap (ref 112.422) and will be available as a reward in this project!
Please note: after this project the retail price for this watch will be € 1700.
Design and prototype
The Avantgarde Date will be presented on a genuine blue Louisiana Alligator strap.
A NATO strap will also be included. These are the available colors you can choose from.
Every Avantgarde Date is fitted with the Swiss ETA 2824-2 movement. A very reliable movement that is often referred to as the workhorse of the mechanical watch industry. The 2824-2 is an automatic winding, twenty-five (25) jewel movement with a 38 hour power reserve.
The packaging of your Avantgarde Date is something special; a uniquely designed box that consists of two compartments. In the upper compartment there is enough room for the Avantgarde Date to lay flat while two clips hold the watch in place. In the lower compartment there is room to store the NATO strap, strap changing tool, operating manual and the warranty card. An black cardboard outerbox will protect this beautiful box.
Avantgarde Date - 2nd Re-launch Edition
Featuring a sapphire blue dial, applied indexes, silver hour and minute hands with luminescent material and red seconds.
Mechanical, Automatic, Swiss Made. Limited to 100 pieces.
Stainless steel case
Diameter: 40 mm
Height: 10,5 mm
Case-back, screwed down, special "Re-launch" engraving
Water-resistant to 100 m / 10ATM
Movement Swiss ETA 2824-2 Automatic
Frequency: 28,800 vibrations/hour (4 Hz)
Jewels: twenty-five (25)
Power reserve: 38 hours
Hours, minutes, seconds, date
Sapphire blue dial
Silver hour and minute hands with luminescent material
Arabic numerals for the minute track
Genuine Louisiana Alligator (blue)
NATO strap (color of your choice) and strap change tool
The Moleskine notebook reward
A beautiful Moleskine notebook featuring the Lebois & Co logo laser cutted in the middle.
- cardboard bound cover with rounded corners,
- acid free paper (ruled),
- a bookmark,
- an elastic closure and an expandable inner pocket.
Dimensions: 13 x 21 cm
The Rollerball reward
The rollerball ball point mechanism distributes the liquid ink evenly and provides an effortless writing experience. An elegant writing instrument for the true writing connoisseur. Made in Germany by Waldmann Writing Instruments.
- cap with screw system,
- L&C logo engraved on the tip of the cap,
- Lebois & Co logo engraved on the central ring,
- multilayered brilliant black lacquer,
- highly polished,
- component parts chrome plated,
- solid spring supported clip.
Backing for an Avantgarde Date in this Kickstarter is not only about getting a watch but also a great experience. We will keep our backers informed as much as possible during the whole process and share as much information and pictures as possible.
Besides this we will organize an event once the watches are ready. Every backer that has backed for one of our watch rewards will be cordially invited. During this event we want to raise the glass and of course you will receive your very own Avantgarde Date - 2nd Re-launch Edition.
To resurrect a watch brand you need passion, determination and focus. While Eveline takes care of the aesthetic side and product development, Tom is responsible for sales and marketing.
Want to help? Spread the word!
Risks and challenges
As with most products, manufacturing is often subjected to delays and setbacks. We are able to minimize such issues by engaging top Swiss manufacturers trusted by major international brands. Besides that we have been preparing this Kickstarter project for the last 6 months. We implemented as much lessons-learned as possible from our previous project.
Our team is well experienced in dealing with order fulfillment. We are going to keep our backers informed during production process. We will publish regular updates via e-mail and social media and share pictures as often as possible.
In the event of delays to milestones or reward deliveries please note they will be shared promptly and a revised schedule provided.
We will be as transparent as possible to keep everyone informed.Learn about accountability on Kickstarter
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