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Alphabet is for the people who make a home together. We're what you read when you want to feel like you belong.
Alphabet is for the people who make a home together. We're what you read when you want to feel like you belong.
337 backers pledged AU$ 25,390 to help bring this project to life.

About this project

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AU$ 25,390

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* * * * UPDATE * * * *

Your support promotes the value of creative work

We can't believe we're even saying this, but thanks to a wonderful community of supporters and believers, we were able to reach our initial Kickstarter goal in just a matter of days! We're overwhelmed and grateful for everyone's enthusiasm. It's that enthusiasm, in fact, that has inspired us to reach higher and dream bigger.

'A' is for Ambition 

We know indie publications don't always do a great job of recognising and rewarding their contributors' hard work. We want Alphabet to be different. We want it to be a home space that promotes the value of creative work. That has always been our ultimate goal, and we knew a startup magazine would have some struggles with this starting out. But this Kickstarter campaign has changed everything.

What extra funding means for Alphabet

Our amazing supporters have already exceeded our goal of $17,000, which means Issue B is already becoming an exciting reality! From here on, your contribution enables us to (i) cover Issue B printing costs, (ii) compensate professional writers and photographers, (iii) curate the best content, and (iv) promote the value of creative work in publishing.

We've opened up even more pledge opportunities, and we are going to work even harder to fill each reward in the remaining days of this campaign. Help us support our growing creative community by making a pledge, telling a friend, and sending us your kind words of encouragement!

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Who is Alphabet Journal?

We believe families are the sum of their everyday triumphs and trials. We believe the home is a lived space and not a showroom. We believe that when families slow down to practice acts of gratitude, lifelong curiosity, and a commitment to collaboration, they're writing the kinds of living stories that are meant to be shared on the pages of Alphabet.

Our Mission

It seemed like many parenting or family-related magazines were representations of a polished, perfect home that was, quite simply, not at all like our own homes. So we set out to create an alternative: a family journal that celebrates the personal foundations of our homes in their many different forms.

Why do you call it 'Alphabet'?

The alphabet is a foundation, the universal language of every home. We were taught it growing up: 'A is for Apple', 'B is for Banana', 'C is for Cat'. The alphabet holds the building blocks for bedtime storytelling and dinner table conversation. Through it, we explore and share the narratives that connect us and make us who we are.

What you can expect

Alphabet offers a glimpse into the lives of today’s modern families in all their shapes and sizes. As an Alphabet Family Journal reader, you can expect photography and personal essays from people just like you. Each issue features stories with themes that begin with a certain letter. In Issue A, our contributors take us to the Apple Isle, reflect on Art and Aesthetics, tell us about their experiences with Adoption, celebrate an Anniversary, and more.

Why we need your help

Our editorial team has spent the last year working with contributors and finalising details. As a result, Issue A of Alphabet Journal is nearly ready for print production. We need your help to raise fund to cover the cost of printing a limited run of 2,000 copies of Issue A, Alphabet's inaugural issue.

Already, Alphabet contributors have personally invested a total of $7,500 in the branding, filmmaking, art direction and website design that is necessary for bringing Alphabet to life. There are many wonderful people who have believed in this project since its inception, and we cannot thank them enough. This publication and this campaign is dedicated to them, our original visionaries, and to you, our future contributors.

Help us support talented contributors worldwide

Issue A is a product of 26 writers, 27 photographers, and 3 artists across 4 continents whose talents and real lives appear on every page and whose mission is to celebrate the messes and miracles of what it's like to find, grow, and be a part of a family.

Because we believe in protecting the value of creative work, our goal as a publication is to make sure that all of our contributors are compensated. To that end, each contributor will receive full rights to the issue his or her work appears in and will have permission to distribute the digital issues and retain all of the profits.

By supporting Alphabet Journal, you're not only getting the printed magazine into your hands but you also support the collaboration of many creative individuals.

Printing details & preview

Alphabet Journal will be published three times a year (April, August & December). We searched across the globe for a printer who would provide the best quality and price, and we are happy to say we found an Australian based printer to do the job. Alphabet Journal will be 245mm x 170mm in size (perfect for a small purse or bookbag) and will contain 144 pages, perfect-bound and printed on 120gsm recycled paper using vegetable based inks.

Editorial Team

Luisa Brimble - Founder & Creative Director • Sarah Suksiri - Editor 
• Evi O - Art Director • Sasha White - Designer

Thank you to Umbrella Prints for the design and print of the postcards and Bianca Cash for the design and print of 'Be Kind' A4 Poster

Film Credits

Special thanks to filmmaker Johnny Abegg, who directed, shot and edited the Alphabet Journal manifesto film and Zach Laliberte, who composed and performs the original theme song.

Special thank you to everyone who's been part of this film
Michelle Molnar
Samantha Alexander
The Langenbach Family - Imby, Dean, Ruby, Ava & Taya
Leanne Mackessy & Alfie Gledhill
The Berry Family - Tracey, Jeff, Sabrina, Courtney
Matt Berry & Billie Bullen
Brittany Auckett
The Malakou Family - Don, Kate, Maddison, Tayla, Tobias
Sylvia Jarry

The Brimble Family - Chris, Beth & Poppy
The White Family - Nathan, Sasha & Selah

Issue A - Contributors

Editorial
Imogen BaxterRuth BrutenMichelle CrawfordAmber Creswell-BellAmelia CrookLucinda DoddsDaniella GermainSiubhan MacDonaldSarah MagidoffRachel Joy • Paige MaitlandWon McIntosh • Rachael Mogan McIntosh • MF Miller • Rebecca Parker PayneJarrod RenaudElizabeth Stirling WhiteHannah StocksLouisa Thomsen BrittsHeidi SzeKate Ulman • Brittany Weseley • Ema WilliamsonAnnette WilsonJodi WilsonHannah-Rose Yee

Photography
Bianca CashVictor CaringalTrish ChongTaryn CornellTim CoulsonAmelia CrookKim DalyErin DandoJelito De LeonFawn DevineyLucinda DoddsAlison DooleyJames Fitzgerald IIIHideaki HamadaAdriana Jaime • Stefanie IngramPaige MaitlandKirstin McKeeNatalie NedelkovskaLeila PetersonHannah Stocks • Josephine Sando • Maria StraussElize StrydomJosh UlmerJason VandermeerJonathan WherrettJosh White • Leon Wilson • Jasmin Wong

Artists Alex FalkinerAnnette KelseyMichele Morcos

Risks and challenges

Much like a family, Alphabet Journal is a work-in-progress. We've spent a year collecting stories and photographs from all over the world, consulting with designers, and contacting printing vendors. And we know our work is only just begun.

Every publication occasionally faces unexpected setbacks with printers and delivery methods. Our best plan of action is to implement clear expectations and communication with vendors from the get-go and to be honest with subscribers if delivery timelines must be adjusted as a result of printer mishaps.

We also anticipate the never-ending challenge of attracting and compensating talented contributors. We want Alphabet to be a place where skilled and talented writers and photographers feel valued and respected by our editorial processes and where readers feel edified by our selections. To achieve this, we must maintain high creative and administrative standards while building strategic relationships with advertisers who can help us compensate our contributors.

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  1. Select this reward

    Pledge AU$ 10 or more About $9

    'A' for being an absolute ace of awesomeness. You will receive a postcard with a personalised note to thank you for your generous support.

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    Pledge AU$ 25 or more About $23

    [Magazine + Set of Postcards + Credit]

    You will receive Issue A of Alphabet Family Journal in print and a set of postcards designed by Umbrella Prints. Your name will also be printed in the magazine as a supporter. Australian domestic shipping is included.

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    Pledge AU$ 85 or more About $77

    [Magazine + Set of Postcards + A4 'Be Kind' Poster by Bianca Cash + Credit]

    You will receive Issue A of Alphabet Family Journal in print and a set of postcards designed and printed by Umbrella Prints, You will also receive a 'Be Kind' A4 poster designed by Bianca Cash, and your name will be printed in the magazine as a supporter. Australian domestic shipping is included.

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    Pledge AU$ 150 or more About $135

    PROMOTIONAL PACKAGE
    You will receive 2 copies of Alphabet's Issue A in print. You will also receive a set of postcards designed and printed by Umbrella Prints, and your blog or website will be listed in the magazine and in the sponsor section of alphabetfamilyjournal.com website. Australian domestic shipping is included. An ideal package for a small business or blogger.

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    Pledge AU$ 250 or more About $225

    SOCIAL MEDIA PHOTOGRAPHY PACKAGE
    You will receive 2 copies of Alphabet's Issue A in print and a set of postcards designed and printed by Umbrella Prints. Additionally, Luisa Brimble will come for a 1-hour session at your shop or at an agreed location to concept and photograph a story for your business that you can use to share in your social media pages. Additionally, this package includes a 1-hour web copy consulting session for your blog or online business. Your store name and website will also be printed in the magazine as a our notable supporter. Australian domestic shipping is included. Available in Sydney, Australia only. Please note that photo location must be less than a 1-hour drive from Sydney.

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    Pledge AU$ 250 or more About $225

    ***ADDED DUE TO POPULAR DEMAND*** SOCIAL MEDIA PHOTOGRAPHY PACKAGE You will receive 2 copies of Alphabet's Issue A in print and a set of postcards designed and printed by Umbrella Prints. Additionally, Luisa Brimble will come for a 1-hour session at your shop or at an agreed location to concept and photograph a story for your business that you can use to share in your social media pages. Additionally, this package includes a 1-hour web copy consulting session for your blog or online business. Your store name and website will also be printed in the magazine as a our notable supporter. Australian domestic shipping is included. Available in Sydney, Australia only. Please note that photo location must be less than a 1-hour drive from Sydney.

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  7. Select this reward

    Pledge AU$ 300 or more About $270

    THE PHOTOGRAPHY PROTEGE PACKAGE Join photographer and creative director Luisa Brimble for 3 hours of exploring, photographing and a stop for lunch. Limited to 4 people only to give participants the chance to ask as many questions as you like relating to photography or building your online brand through social media. This is available in Sydney only on a mutually agreed date in 2014. You will also receive 2 copies of Alphabet's Issue A in print and a set of postcards designed and printed by Umbrella Prints.

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    Pledge AU$ 350 or more About $315

    THE FEATURE STORY PACKAGE You will receive 2 copies of Alphabet's Issue A in print and one set of postcards designed and printed by Umbrella Prints. We will interview you (or someone you nominate) to share your story of life at home and moments of daily living with our readers. This feature will be included in our first ever print version of Alphabet Family Journal.

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    Pledge AU$ 350 or more About $315

    *** ISSUE B THE FEATURE STORY PACKAGE*** You will receive 2 copies of Alphabet's Issue B in print and one set of postcards designed and printed by Umbrella Prints. We will interview you (or someone you nominate) to share your story of life at home and moments of daily living with our readers. This feature will be included in Issue B print version of Alphabet Family Journal.

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    Pledge AU$ 450 or more About $405

    FAMILY PORTRAIT PHOTOGRAPHY PACKAGE
    You will receive 2 copies of Issue A in print and one set of postcards designed and printed by Umbrella Prints. You will also receive 1-hour photography session with Luisa Brimble (50 high-resolution and web-ready digital images). Available in Sydney only.

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    Pledge AU$ 850 or more About $766

    SMALL BUSINESS PACKAGE
    You will receive 5 copies of Issue A in print and a 3-hour brand lifestyle photography session at your business location for your brand's social media use. Online feature: We will also interview you and publish an article about you on alphabetfamilyjournal.com as our notable Kickstarter supporter. This package also includes a 1-hour web copy consulting session for your blog or online business and a sponsor link to 2 online stories in alphabetfamilyjournal.com. Your photo and a short paragraph about your business will be included in the print issue. Available in Sydney only. Please note that must be less than 1-hour drive from Sydney.

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Funding period

- (30 days)