Project image
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$9,521
pledged of $20,000pledged of $20,000 goal
110
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 13 2019 3:30 PM UTC +00:00
Last updated November 5, 2019

Lazy Leash!

The Smart Dog Leash. Put it in your pocket, clip it to your keychain, or let your dog carry the leash.

Lazy Leash!

The Smart Dog Leash. Put it in your pocket, clip it to your keychain, or let your dog carry the leash.

$9,521
pledged of $20,000pledged of $20,000 goal
110
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 13 2019 3:30 PM UTC +00:00
Last updated November 5, 2019

About

Imagine a keychain that extends into a powerful leash. Take a leisurely hands-free stroll, or grab the Lazy Leash to take control. Feel the freedom. Unleash the power. Free yourself and your dog. Lazy leash is tough, durable and simple to use.

We've spent nearly four years developing the strength, functionality and mechanics behind every tiny detail.    

We're confident that you'll love the quality of our product. As a special thank you for Kickstarter backers only, we are offering free product replacement guarantee for life. You'll never want to go back to the old way of dog walking. 

Lazy Leash is ideal for dogs under 80lbs, and owners with the common sense to know when an unleashed dog is safe and appropriate. 

2019 Patent Pending

Four Year, Four Engineers⁠—Blood, Sweat and Tears

I hate leashes. My dog does too.

Can’t we all just be free? 

Unfortunately there are some people that don’t agree with us. 

They scold us and they put up signs. They fearfully hoist their miniature schnauzer, and angrily glare as we walk by.

We’re not going to hurt anybody. We just want to sniff around.

So we carry around a big cumbersome leash. If we can find it. 

We put it on, and then take it off a few minutes later. And then put it back on. 

Or we get lazy and let our furry friend drag it around for a little while.

And then she pees on it. 

Then we throw it in the back seat and try to remember where it is for next time.

There’s got to be a better way, I thought one day as a neighbor scolded me angrily from his porch. 

Ninety percent of the time, Ginger doesn’t need a leash. But when she does, I just want to be able to reach down and grab it. That’s it.

It seemed like such a simple idea.

But it was far from simple. 

I soon discovered there’s a reason why this hasn’t been invented. 

Dogs can be strong, and they pull. With the available technology, leashes have to be thick and bulky to keep from breaking. Especially retractable leashes.

I hired an engineer. We worked for months on the design. It was okay, but it could never hold up to real K-9 strength.

I made some modifications and hired another engineer. More broken prototypes. 

Months would go by. More tweaks, more modifications.

I would wait at the mailbox for the latest prototype to arrive. 

This is the one. I would excitedly think to myself as I snapped it onto my dog and headed down the street for another test.

Sometimes it would last for a day, sometimes a week, sometimes only a few minutes.

But the end result was always the same. I would send the prototype back to the engineer, and go back to the drawing board.

I hired another engineer, and paid thousands of dollars for new molds.

I think we finally figured it out, I told my wife. 

I approved what I thought was the final prototype. After more than two years of development we finally began manufacturing. 

I started working on packaging and preparing for launch. 

The original version had a collar and tag built in. We thought we were ready for manufacturing.
The original version had a collar and tag built in. We thought we were ready for manufacturing.

My wife took our dog for a walk. When she returned, the prototype was stuck and no longer functional.

“We can’t sell this.” I said to the manufacturer. “How can we fix this?”

The engineer offered suggestions. I sent my own suggestions to the manufacturer. We paused manufacturing while their team brainstormed and experimented for several more months.

“We can’t do it.” was the response I finally received. “What you’re trying to do is impossible.”

The manufacturer was dumping the project.

I was defeated. And broke.

I gave up. 

Two and a half years of work in the trash.
Two and a half years of work in the trash.

I reluctantly moved onto other things.

Everyone got to tell me that 'they told me so.'

But the idea wouldn’t let me go. 

Elon Musk is going to get to Mars, but it’s impossible to make a tiny retractable dog leash? That doesn’t make sense. I would think to myself.

I had to give it another shot.

That’s when I found Bryan—a young engineer with an abundance of energy and a new way of approaching the problems.

“I want one of these for myself.” He said. He was excited about the product and the possibilities. 

That’s what it would take. Someone who shared a vision for a world without long bulky dog leashes. A world of K-9 convenience.

He worked tirelessly for a year and a half.

More tweaks, more failures, more broken prototypes. 

A $600 spring, a redesigned case, maybe a new clip will help.

More broken prototypes.

But he never gave up.

Seemingly small tweaks would take weeks...months. We ordered custom made parts from from all over the world. 

We redesigned the entire product—inside and out.

The persistence finally paid off. 

Thousands of hours and thousands of dollars packed into the form of one tiny, five ounce leash that can withstand super K-9 force.

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Ginger loves it, and so do I.

Now we want to replicate Lazy Leash for everyone to enjoy.

Thanks for reading about our journey, and thank you for your support!

If you read that entire journey, you deserve a free Lazy Leash. Just message us with the code ’JOURNEY’.

Bryan Goings is an engineer from Fort Collins, CO specializing in consumer product design.
Bryan Goings is an engineer from Fort Collins, CO specializing in consumer product design.
See how your dog compares!
See how your dog compares!
Lazy Leash Tee Shirts
Lazy Leash Tee Shirts

Risks and challenges

We’ve overcome countless obstacles and challenges to get to a fully functional prototype.

Replicating it and streamlining manufacturing are the next steps.

We think the tough engineering and design work are behind us. However I’ve learned that there are always unforeseen challenges when you’r doing something that’s never been done before.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Pledge without a reward

    Support the cause and help fight for K-9 freedom!

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    Pledge $15 or more About $15

    Lazy Leash! Early Backer Special

    Get one of the first 100 Lazy Leashes ever made!

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    Pledge $20 or more About $20

    Lazy Leash! The World's Smallest Leash.

    The world's smallest retractable dog leash. Put it in your pocket, clip it to your keychain, or let your dog carry the leash!

    Our goal is to ship the first 1,000 units ordered by December!

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    Pledge $100 or more About $100

    Christmas Delight - 6 Lazy Leash Box

    A Lazy Leash for you plus five for your friends and family. Boom— Christmas shopping finished before fall!

    Our goal is to ship the first 1,000 units ordered by December.

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    Pledge $350 or more About $350

    Lazy Leash for Retail

    Want to be one of the first retailers to carry Lazy Leash? Order in bulk and save on a box of 25 Lazy Leashes!

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    Pledge $1,000 or more About $1,000

    Lazy Leash Special—Plus a Puppy!

    Don't have a reason to own a Lazy Leash? We will deliver the cutest puppy we can find right to your door on Christmas day. It will be wearing a Lazy Leash! Plus 10 Lazy Leashes for your closest friends and family.

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    Pledge $5,000 or more About $5,000

    Dog Rescue and Celebrity Shout Out!

    We'll rescue a dog from death row at the local SPCA, and provide it with a loving home and a new chance at life.

    Snoop Dogg and Charlie Sheen will create custom thank you videos for your generous deed.

    You'll get Lazy Leashes for all of your friends and family!

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    Pledge $10,000 About $10,000

    First Annual Dog Walk Across America

    Reserve your spot for the first ever Dog Walk Across America event—from the coast of Delaware to Long Beach, California!

    RV concierge & assistance provided along the route, as roads and logistics allow.

    Quit your job and embark on an incredible coast to coast American journey with your best furry friend, and whoever else decides to take the challenge.

    A support RV will assist in the journey (where roads allow) to carry supplies and offer assistance as a mobile headquarters for the journey.

    We will provide water, survival provisions, limited supplies, plus occasional milestone celebrations. You will be in charge of most of your own living expenses along the journey.

    You and your dog must be in exceptional shape to accept this challenge. It won't be a journey for the faint of heart. It will require walking for approximately 20 miles per day from March—November 2020 in sometimes extreme conditions. Medical & veterinary clearance will be required for you and your dog.

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Funding period

- (30 days)