Project image
)}
$1,034
pledged of $20,000pledged of $20,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 17 2014 8:28 PM UTC +00:00
Kristina McMillanBy Kristina McMillan
First created
Kristina McMillanBy Kristina McMillan
First created
$1,034
pledged of $20,000pledged of $20,000 goal
21
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Thu, April 17 2014 8:28 PM UTC +00:00

About

Lazy Glamour's mission is to:

Create chic, comfortable everyday underwear for every woman that is:

  • Made with sustainability in mind, and

  • Made in the US – in fact all manufacturing and sourcing is done within California

Our undies include bikinis, thongs, and boyshorts in different colors, with different screen-printed designs.

Boyshort with Chrysanthemum print
Boyshort with Chrysanthemum print
Thong with Hummingbird print
Thong with Hummingbird print
Bikini with Lips print
Bikini with Lips print
Boyshort with Poppy print
Boyshort with Poppy print

Colors: We plan to offer both white and black panties, with 1-2 additional colors (to be determined).

Prints: We will offer our signature Lip print, Chrysanthemum print, Poppy print, Hummingbird print, and 1-2 additional prints (to be determined).

We have tested our underwear in small markets, and refined our fit and sizing. Now we need your help to expand our reach to approach distributors and retailers, as well as build our online store.

If we make our Stretch Goal we can finally expand our sizing to include plus size women.  

Kickstarter Goal = $20,000 (stretch goal is $28,000), so where does it all go?

  • $4,000 for design and development of a professional e-commerce website
  • $2,500 for photographer, models and updated product images
  • $3,000 for marketing campaigns to distributors and retailers
  • $1,500 for grassroots PR campaign to build awareness for new website
  • $700 for production samples
  • $6,000 for fabric and manufacturing
  • $1,500 for dyeing, silk screening designs and packaging (all eco-friendly of course!)
  • $800 for shipping rewards
  • $1,000 for Kickstarter fee
  • Stretch goal: $1,000 for patterns and samples for plus sizes
  • Stretch goal: $1,000 for photographer, models and product images 
  • Stretch goal: $1,500 for marketing to plus-size retailers and distributors
  • Stretch goal: $3,600 for fabric, manufacturing and dyeing
  • Stretch goal: $500 for shipping rewards and packaging (all eco-friendly of course!) 
  • $400 for kickstarter fee

Risks and challenges

Delays are always a possibility with manufacturing. In the first 2 years of building Lazy Glamour, we've experienced them all - having to change manufacturers, finding a new fabric weaver, dealing with a problem with fit or sizing in samples, trim being discontinued, changing screen printers due to poor environmental practices - but we have learned how to be proactive and rebound. We have a terrific team of contractors to help create our undies, but if something happens and we have to shift course, we will. We'll be sure to give you a heads up as soon as we know, and keep you updated as we find alternative solutions.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    A heartfelt thank you for supporting our efforts to revolutionize the underwear industry. We will include your name on our wall of "awesome-ness".

    Less
    Estimated delivery
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    One pair of Lazy Glamour underwear, your choice of bikini, thong, or boyshort AND a Lazy Glamour logo vinyl sticker. Free shipping in the US.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $38 or more About $38

    Two pairs of Lazy Glamour underwear, your choice of bikini, thong, or boyshort (retail value of up to $48) AND a Lazy Glamour logo vinyl sticker. Free shipping in the US.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $50 or more About $50

    One pair of Lazy Glamour underwear, your choice of bikini, thong, or boyshort AND a super-soft Lazy Glamour logo tank (retail value of up to $48) AND a Lazy Glamour logo vinyl sticker. Free shipping in the US.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $80 or more About $80

    Five pairs of Lazy Glamour underwear, your choice of bikini, thong, or boyshort (retail value of up to $120 - great deal!) AND a Lazy Glamour logo vinyl sticker. Free shipping in the US.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $275 or more About $275

    Design your own print for Lazy Glamour AND get 10 pairs of your own design (in bikini, thong, or boyshort, your choice of sizes). Great for sororities, organizations and clubs.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $500 or more About $500

    Wholesale order: Choose a selection of our line at wholesale prices. This option is intended for Retailers who would like to sell Lazy Glamour in their retail store or on their retail website. Individuals may also select this option, and purchase lots our undies at wholesale price. This option is good for $500 in garments of any style, size or color. Shipping is not included and will be charged to the backer at the time of delivery.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $1,000 or more About $1,000

    Wholesale order: Choose a selection of our line at wholesale prices. This option is intended for Retailers who would like to sell Lazy Glamour in their retail store or on their retail website. Individuals may also select this option, and purchase lots our undies at wholesale price. This option is good for $1000 in garments of any style, size or color. Shipping is not included and will be charged to the backer at the time of delivery.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $5,000 or more About $5,000

    Star in a Lazy Glamour boudoir photo shoot! We will fly you out to San Francisco* for a photo shoot - includes hair, makeup, photo shoot, edited images, one night hotel stay, and dinner with Lazy Glamour founder. You also will receive five pairs of Lazy Glamour underwear, your choice of bikini, thong, or boyshort AND a super-soft Lazy Glamour logo tank AND a Lazy Glamour tote bag AND a logo vinyl sticker. *For US-based flights only

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)