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American made Selvedge BADASS denim for 79 bucks. Made right here in the USA by your friends and neighbors.
489 backers pledged $74,881 to help bring this project to life.
Amar Enkhbat, Elizabeth, and 5 more people like this update.


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    1. Missing avatar

      Kana on

      Thanks you Roman for the detailed Video measurements.
      I have a weird Shirt measurement, cause I am thin tall, and quiet athletic build. Are we supposed to just fill in all the measurements we took in the Google doc?

    2. Missing avatar

      Sam Scow on

      the google doc doesn't have a selection for the $70 Cone Mills indigo with red selvedge. unless thats the mystery cone miils you have listed.

    3. Missing avatar

      Allan MacKenzie-Graham

      Thanks, Roman. I'll take comfortable over vanity. And I really appreciate your commitment to customer satisfaction. Good customer service is what makes lifelong customers.
      I am really excited about Lawless Denim. What you are doing is really cool. I was really conservative with my choices this time, but next time I'll be more creative with the options.
      Thanks, Eugene. I am glad that I'm not the only one that noticed a change in the numbers. Yeah, it's a bummer, but I'm glad I'm not alone. :)

    4. Lawless Denim & Co. Creator on

      @Eugene Wee:

      Your welcome Eugene. Any time

    5. Missing avatar

      Amanda Wee on

      Allan, I want to thank you for your honesty. I was confused about my own measurements precisely because of that, but your concrete numbers have given me an "aha!" moment.

    6. Lawless Denim & Co. Creator on

      Don't feel bad Allan, It took me a little to come to terms with the sizing as well.
      It's a big difference from what the industry wants you to think your size is.
      That's why it's called vanity sizing. The problem is that it varies from brand to brand. Since we are a custom house it much easier for us to get a prefect fit knowing your true size. We really want these jeans to fit perfect the 1st time. Keep in mind if they don't just let us know you are never stuck with the pair of jeans that don't fit from Lawless. We will work hard to make it right. That I can promise you.

    7. Missing avatar

      Allan MacKenzie-Graham

      Also, am I the only one that is depressed after taking their measurements? I usually wear a 34 (say Levi's) but I measure 40 on the tape measure. Is that the difference between true sizing and vanity sizing? 6 inches sounds like a lot.

    8. Missing avatar

      Allan MacKenzie-Graham

      I looked back at the old updates and used this:
      I missed it because I pledged after the update was posted.
      BTW, I am really psyched about made-to-order jeans. How cool is that?

    9. Missing avatar

      Danny Lau on

      Hi Roman,

      Agreeing with Melissa and Allan, I don't believe I filled out any google doc, there was one google doc you sent out on denim shirts orders, but I did not order any. I just backed one Lawless x CROIG Cafe racer Jacket.

      Thank you,

    10. Melissa Pedersen on

      Hi- google doc? Not sure if I filled one out or not.


    11. Missing avatar

      Allan MacKenzie-Graham

      Hi Roman,
      What google doc are you referring to?

    12. Lawless Denim & Co. Creator on


      Boyfriend is either a low or mid size depending on how you like to rock your jeans. The picture of rio in the boyfriend jeans is a low rise.

    13. Missing avatar

      deleted on

      This user's account has been deleted.