After several years of successfully selling jewelry online and in shops across the San Francisco Bay Area, it is time to take my brand to the next level of production.
I am Laura Bruland, the force behind Yes & Yes Designs.
Yes & Yes Designs makes one of a kind jewelry from old books. Inspired by vintage style and made from carefully selected recycled book covers, each piece is crafted with love. The books are discovered at thrift stores, garage sales, and library sales, with the goal of using books that are out-dated or falling apart. Utilizing unusual book covers as the material means that the pieces are often unrepeatable.
Thus far, I have laser cut and etched all of my one-of-a-kind jewelry pieces at a membership-based workshop in San Francisco. Under this arrangement, I have been very successful... almost too successful! The workshop allows members up to 6 hours per week on the laser cutter, which significantly limits my production capabilities. With my very own laser cutter I will have unlimited access and control over the quality and productivity of my work.
If I had my own laser machine, I would essentially be able to make, in one day, the same amount of jewelry that it currently takes me a week to produce.
As I prepare for my first ever trade show in August, my goal is to substantially increase my production levels and further develop my brand to the point where I could have jewelry in cute little stores across the country- or better yet- the world!!
I need my own laser cutter. I will name her Lucky.
Why believe in Yes & Yes Designs?
So far, Yes & Yes Designs has shown the potential to be extremely successful! The list of stores that carry my work is growing steadily, and now includes the likes of Oaklandish and the SFMOMA Museum Store. We've also been interviewed by ReadyMade Magazine, Maker Faire TV, and a handful of blogs. Yes & Yes Designs has also been featured in TechShop's ad campaigns and WIRED magazine's newest project: WIRED Design.
In return for your pledge, you will receive rewards based on your contribution amount. All of the items are laser cut from recycled books (even the thank you notes and paper butterflies)! If my Kickstarter is successful, backers who have pledged $60 or more will receive a brief survey allowing them to make some color and/or style choices.
Video by Dean Snodgrass, with music by Jahzzar.
Photos by Laura Bruland, Joseph Schell, and Michael Cuffe (Warholian).
Many, many thanks to Dean Snodgrass (you're the man!!), Graham King, Jessica Fisher, Adan Pulido, Andrew Peth, Joseph Schell, Michael Cuffe, Natasha Harden, Halmoni Vintage, Bridgett McGrath, Julien Shields, and everyone at TechShop!!
- (28 days)