At release Last Epoch will cost $14.99. During our KickStarter it’s available for $10.
A real money store will sell purely cosmetic items, which we will use to fund Last Epoch further. Our plan is to be working on Last Epoch for years; we will be adding new mechanics, new features, and other forms of new content to have the game remain fresh for existing players, tempt potential new players to buy the game, and encourage former players to return. No pay to win.