About
Reinventing The Lightest Luxury Smart Glasses - Lance 2.0
€659,299
5,400
If in our first campaign we focused on outstanding technology at affordable prices, we are now determined to take this to the next level and designed our frames as an extension to your body, lightweight, with the latest technology materials and smart models. We are now focusing on YOU and your look, using a fresh design.
When we decided to perfect the business model for our luxury glasses, we realized that we needed to rethink three important aspects: design, quality and distribution. We are determined not only to improve the quality of the product and the distribution network but also its design, making sure your Lance Glasses become your essential fashion accessory.
Reduce the glare and see clearer with our Sharp Lenses or choose the Fade Lenses that automatically darken when you go outside.
Fade® Lenses - Eyeglasses and sunglasses, instantly in the same pair. Quick change. Fade lenses are clear indoors and darker to 70% in bright sunlight. A nice and welcome upgrade for your eyes. Our transition technology called Fade® Lenses, enables you to have more pairs of glasses in one perfect pair.
Sharp® Lenses - You can choose between the view lenses with blue light protection and sunglasses lenses. Do you want to keep it simple? We thought of you and without making any compromises! Keeping all the functions of our lenses, we created Sharp® Lenses, giving you the possibility to choose between our plain lenses and sunglasses lenses.
The Sharp® Lenses are the most evolved digital life lenses. The nanotechnology coatings are acting as a shield against blue light from your daily exposure to screens.
The main source of HEV light in our lives is the harmful blue-violet light emitted by our digital screens. From TVs to tablets, computers to phones, we’re constantly exposing ourselves to the unnatural blue light. Having Sharp Lenses on your Lance Glasses will limit the amount of blue light that enters your eyes, making your screen time more pleasant.
Each pair is made of first-rate materials. We believe that quality isn’t optional or just too expensive. High-quality metal or Italian acetate obtained from hardened cotton flocks compose our frames in order to create an exquisite final product. Their weight and smart bridge will make you forget that you’re even wearing glasses.
Your opinion matters to us and we are always interested in hearing your thoughts and experience feedback. For that reason we are aware of your issues and suggestions and built the most stylish and smart eyewear pairs in the world!
We believe that the glasses are an extension of your body, not a bothering issue. They should complete your style and we want to play an active role in this process and help you create the desired image.Our designs are unique and specially created for you based on face anatomy research and current trends so that you can look and feel perfect all the time.
The story of our design started in Morez (Jura Valley) considered the Silicon Valley of glasses, moved to Lille, France – Euratechnologies (Startups Incubator), Lance was founded to set your mind free from the endless search for overpriced glasses and help you focus on the things that really matter!
We’ve teamed up with world class designers and high-tech manufacturers to craft above standard, strong, lightweight frames with high standard lenses, at a price that you’ll definitely find interesting. We have succeeded in combining modern Parisian designs inspired by current trends with French culture and tradition.
It has al begun in 1796 in Les Arcets, a hamlet in Morez where Pierre-Hyacinthe Caseaux, an ingenious craftsman, had the idea of stretching and twisting a nail to make spectacles.
While we manufacture our frames to the highest standard of quality.If you feel that the frame did not meet your quality expectations, simply contact us and we will replace the frame. Does that sound fair? :-) Then you should hurry up and reserve your eyewear.
During the first campaign, many people asked us about our process. We do everything in the house and we want to make sunglasses and eyeglasses that do not weigh you down. That's why we started this in the first place.
Our process begins with mood boards, shapes, colours, research and story made by our product developer and art director, Liviu. Our designer, Luc, creates the first sketches and drawings and the process continues with our engineer, Karim and our production manager, Gonzague, that manage the entire production from searching suppliers, making prototypes, quality checks and production planning to sending the glasses to their new owners.
Once the campaign ends, you will be able to try the new virtual mirror that now works also from your smartphone so you can be sure that you’re make the best choice! Finding the right frame style for your face shape might feel tricky, but thankfully our app helps you pick the right frame and it is so easy.
We want to offer you the possibility to match your frames to your style and the occasions you enjoy so we designed quality frames at a fair price. We’re not just for show. We strongly believe that a good design isn’t only about looking good. Seeing good is also a must. Lance enables you to have the best option without stressful research on lenses coatings. Our team, along with the best opticians, have selected and implemented the best for you. Using the most advanced optical software and industry-leading machinery, Lance can handle the most complicated corections with an extraordinary level of accuracy and optical clarity, including digital free-form lenses.
In this video you see reaction speed at UV light our Fade® Lenses.
All of our lenses are maximum UV-protection and provide a 100% filter from harmful UVA, UVB and UVC rays including the blue light from digital screens. The invisible coatings make your glasses your best daily ally adapting to any situation.
Once the campaign ends, we will send you a survey so you can choose your favourite model, colour and whether you need prescription lenses or not.
We remove all the intermediaries and offer luxury glasses, three times cheaper than the store pricing. Our engineer and co-founder, Karim Bousbaine, has optimized and simplified processes and the management for the largest multinationals all over the world. He has used the experience gained in the last 15 years in the Lance Glasses fabrication process and so we have made this price possible, enabling us to offer you Luxury Limited Edition eyeglasses for less than 100€.
Check some of the feedback that our previous happy customers shared on our site.
Over the past year, we have developed our new Lance collection, improving and testing multiple prototypes until reaching perfection. Based in Lille, France, our team comes from different horizons, making our company’s vision richer. Our philosophy is deliciously simple. We produce a luxury product meeting the standards of the best brands on the market at an honest price.
This campaign is promoted by Backercamp. Since 2012, Backercamp has helped 5,000+ creators make their projects a reality, raising over $250MM through crowdfunding.
Risks and challenges
For our first campaign we have undertaken a tremendous challenge to propose to the backers community the best product on the eyewear market. We worked days and nights to design and engineer an awesome collection that more than 5000 customers are now enjoying in over 70 countries around the world.
We have been learning a lot since and got the lessons from our journey to make the Lance Glasses 2.0 campaign flawless.
Thanks to all our backers ! We are here now with this new collection.
We made the weaknesses from yesterday, the strength of today in order for you to experience the best: an amazing product with customer care that will accompany you until your glasses reach your nose and a robust supply chain that will allow us to deliver your products in less the 3 months after the survey deadline has passed.
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Funding period
- (45 days)