We are a digital first publication. South by Southwest is a huge technology conference. A paper magazine will be a good promotional product. We intend to remain a digital technology news site. We will only produce magazines on special occasions.
With the 140 character link, it will be on the front page and all the other pages when people click through in a box in the sidebar. I'm not sure whether the ads will scroll through or if they'll be static. It depends on how many people sign up. So if you look at the site now and you see the box with the most popular stories - that will give you an idea of what it will look like. It will be a box with the lines of text and links beside them that will be prominently displayed in the sidebar of the site.