Project image
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$1,511
pledged of 10.000 $pledged of 10.000 $ goal
17
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, March 30 2012 2:54 AM UTC +00:00
Charles LeclercBy Charles Leclerc
First created
Charles LeclercBy Charles Leclerc
First created
$1,511
pledged of 10.000 $pledged of 10.000 $ goal
17
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, March 30 2012 2:54 AM UTC +00:00

About

GET YOUR POLO SOON AT
WWW.LAFLEURPOLO.COM

Lire cette page en Français | Like us on facebook.com/lafleurpolo

PROJECT OVERVIEW

My project is to launch a high-end polo shirt brand called LaFleur Polo. Inspired by the Fleur-de-Lis and the French-American cultural identity, my brand aims to value everything one could possibly want; innovation, comfort, prestige and style.

In casual luxury wear, the polo shirt is king in a man's wardrobe. But no matter how simple the garment may be, even the most renowned brands such as Ralph Lauren and Lacoste have their polos manufactured abroad in unfamiliar conditions.

I’ve created a polo that is innovative in design, authentically comfortable, environmentally sustainable, and that is made in Canada. Overall, I believe that my project is a very competitive solution in times where most would like to see their purchases directly reinvested into the regional economy.

UNIQUE FEATURES:

  • The "pop-able" collar — UP for an outgoing look, DOWN for a formal look. You decide.
  • Environmentally sustainable product comprised of rayon from bamboo (66%), organic cotton (28%), and spandex (6%).
  • Comfortable moisture wicking; highly water absorbent, and soft to touch. Transfer your sweat to the outer layer; stay cooler and drier than in cotton or synthetics.
  • Stretch fit for athletic appeal.
  • Epic — each polo has its own personality; designed with significance, ranging from history to popular culture.
  • Made in Canada  —  manufactured in Montréal, Québec. Have the luxury of a good conscience. Wear LaFleur Polo.

THE BRAND

A lasting symbol in time, the Fleur-de-Lis is the key source of inspiration behind LaFleur Polo. Its fundamental representations of both pride and prestige are strong values that we want to emulate in our brand.

The Fleur-de-Lis, a universally renowned symbol which came to embody royalty (especially amongst French settlers), crossed the Atlantic along with Europeans going to the New World. Its presence on North American flags and coats of arms marks the influence of French settlers in the history of the town or region that proudly boasts them. In the United States, some of the places that display the Fleur-de-Lis in their flag are the cities of St. Louis, Detroit, and New Orleans. In Canada, the provincial flags of Nova Scotia and Québec. For many French-speaking people in Canada and elsewhere, the Fleur-de-Lis remains a symbol of their cultural identity.

The Fleur-de-Lis has become an eclectic cultural icon over time—instilling itself in a myriad of influential North American icons. You can find it on the Chevrolet Corvette, the Campbell's soup can, and even on the calve of current UFC Welterweight Champion George Saint Pierre. Not only is it found on the jerseys of the Superbowl XLIV champions, the New Orleans Saints, but following Hurricane Katrina, the Fleur-de-Lis was widely used as a symbol of hope and support for the city's recovery.

The original design of the LaFleur Polo finds inspiration in the people of Québec and their flag, Le Fleurdelisé. In many ways, LaFleur Polo is a modern time tribute to this enduring legacy, reenergizing the enticement in modern times.

THE POLO (in S, M, L, XL)

Beyond the crafted brand identity also lies a great product; a polo, designed with a purpose.

Rather than simply stitching my brand onto an ordinary polo, I designed mine with innovation in mind. I envisioned that I could change the allure a polo symbolizes and the way the garment is worn along with the user's change in behavior.

My first innovative feature is our environmentally sustainable fabric which is comprised of Rayon from Bamboo (66%), Organic Cotton (28%), and Spandex (6%). This top of the line quality fabric is highly water absorbent and soft to touch. This creates the ability for easy moisture wicking and is comfortable against the skin, leaving you cooler and drier than synthetics or cotton do alone. The bit of spandex infused into the fabric adds the feature to my polo that it is uniquely fitting to its user. While wearing my polo, you will look your best and feel that it was specifically tailored for you.

Secondly, the collar on my polo is one of a kind as it takes advantage of new ways users are starting to wear polos while still maintaining a classic style. This is where my polo adapts to the user's behavior, and is easily customize-able by the wearer. The user can communicate whether he is more formal (center) or extroverted (right) depending on his mood. When the collar is lifted (right), the brand name "LaFleur Polo" appears in the back, but when it is lowered (left) the brand name is concealed. The choice is yours, on the spot—whenever.

Lastly, each polo has its own personality; designed with significance. Currently, we have two polos available, Le Fleurdelisé in blue (left) and Le Pirate in black (right).

Le Fleurfelisé finds inspiration in the people of Québec, and is named after their national flag. For centuries, this unique people have been residing in some of the harshest weather conditions in North America while struggling to maintain their unique cultural identity. After all of their efforts, today, Québec is the only place in North America that still speaks French on a day-to-day basis despite France's colonial efforts to the New World long ago.

Le Pirate finds inspiration in the créole people of Louisiana and their infamous pirate Jean Lafitte. Together, they fought side by side with iconic American president Andrew Jackson during the war of 1812 while defending the port of New Orleans.

FUNDS FOR FINANCING

The funds raised from our Kickstarter campaign will be used to cover the production costs for our launch scheduled in May 2012 on our online boutique www.lafleurpolo.com and in selected stores in the U.S. and Canada. We have formed some great relationships with local manufacturers in Québec to help us out with our new brand.  With your support, not only can we succeed in launching a true North American polo shirt, but also we can educate the public on the importance of sustainability and the vitality of a local economy to create jobs. We hope to count you soon as our first ambassadors to spread the goodwill in LaFleur Polo.

ABOUT THE REWARDS

FREE shipping to the United States and Canada. I will ship to Europe for an additional $10 to your pledge. For Australia, Brazil, New Zealand, Japan, South Korea and south-east Asia it is an additional $20 to your pledge. I am not responsible for any custom fees or difficulties that your country of residence imposes.

*LE SHIRT is a limited edition product that will be designed specifically for, and sold only through this Kickstarter launch. The product has yet to be manufactured which is why there are no photos posted. I created the product for the launch as a cheaper alternative for a pledger to receive a quality shirt. It will indeed use our innovative environmentally sustainable fabric, and it will be shipped in the same color (blue) as the polo Fleurdelisé.

**LE PATRIOTE package is only available to those traveling from either the United States or Canada.

LEGALITIES

LaFleur Polo is a mark owned by Charles J. Leclerc that is allowed for use in both the United States and Canada.

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    LE SUPPORTER -- Along with all other contributors, have your name permanently written in stone as it will be listed on the official LaFleur Polo website, forever. Thank you for your help.

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  2. Select this reward

    Pledge $15 or more About $15

    LA CARTE -- Receive the LaFleur Polo Thank You card signed with a personal note from myself. Included in the card is a sample swatch of our fabric so that you can feel the quality, and hopefully become a first-time customer in the near future!

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  3. Select this reward

    Pledge $50 or more About $50

    LE SHIRT* -- Receive the limited edition environmentally sustainable LaFleur Polo t-shirt (only available to KickStarters) in blue. Embroidered with our logo, this quality shirt is made with our soft, environmentally sustainable fabric comprised of rayon from bamboo, organic cotton and a little bit of spandex for a unique quality feel.

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  4. Select this reward

    Pledge $75 or more About $75

    LE POLO FLEURDELISÉ -- Receive the first edition of the original LaFleur Polo in Blue. This original design finds inspiration in the people of Québec and their flag, le Fleurdelisé.

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    Pledge $75 or more About $75

    LE POLO PIRATE -- Receive the original LaFleur Polo in black. This design finds inspiration in the people of Louisiana and their infamous pirate Jean Lafitte who fought side by side with iconic American president Andrew Jackson in the war of 1812 while defending the port of New Orleans.

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  6. Select this reward

    Pledge $120 or more About $120

    LE SHIRT* + LE POLO FLEURDELISÉ -- Receive the limited edition LaFleur Polo t-shirt and the first edition of the original LaFleur Polo in blue.

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  7. Select this reward

    Pledge $140 or more About $140

    LE POLO FLEURDELISÉ + LE POLO PIRATE -- Receive the first edition of the original LaFleur Polo in both blue and black.

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    2 backers
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  8. Select this reward

    Pledge $180 or more About $180

    LE SHIRT* + LE POLO FLEURDELISÉ + LE POLO PIRATE -- Receive the limited edition LaFleur Polo t-shirt in blue, and the first edition of the original LaFleur Polo in both blue and black.

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    LE CREATEUR -- Create the new LaFleur Polo theme that will be available for launch side by side with Le Fleurdelisé and Le Pirate. Customizable characteristics: our environmentally sustainable fabric in one solid color (available in 18 colors), the general color of the collar, the color of the line in the collar, the color of the text LaFleur Polo in the back of the collar, the color of the buttons, and the color of the logo.

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  10. Select this reward

    Pledge $2,500 or more About $2,500

    LE PATRIOTE** -- Find your way to Montréal for a 3 day weekend to partake in Québec's lively national holiday, La Saint-Jean. We'll give you a tour of the facility where LaFleur Polos are made, air fare, accomodation, a tour of cultural spots in the city, and an unforgettable dinner in the old part of Montréal. This package is for a single individual and includes the limited edition LaFleur Polo t-shirt in blue, and the first edition of the original LaFleur Polo in both blue and black.

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    Pledge $4,000 or more About $4,000

    LE PATRIOTE** FOR TWO -- Same as above, but this package is for a party of two and includes two sets of the limited edition LaFleur Polo t-shirt in blue, and the first edition of the original LaFleur Polo in both blue and black.

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Funding period

- (60 days)