UPDATEThank you for all the amazing contributions so far; because of your support we will be able to print and distribute ‘The Body Issue’ across Cambridge. To ensure we can get out the next issue of Ladybeard - ‘The Sex Issue’ - we need to reach 4000 pounds. To widen the circulation, and make Ladybeard available across UK universities and (in our wildest dreams) across the UK itself, we need more support. We are committed to making this a free publication and, as Ladybeard is currently not open to advertising, we are relying solely on your generosity. Please keep up the fantastic support.
Ladybeard is a print-only magazine that aims to offer an alternative perspective from all the Marie-Clare’s and Elle’s out there. It’s ‘in vogue’ but not Vogue; deals with cosmopolitan issues but ain’t a Cosmopolitan. Conceived, created and run by students, Ladybeard hopes to offer a fresh and exciting publication that deals with issues current in the media today.
It has been a long creative process, from long discussions in Cambridge pubs to late night design editing and everything in between, to reach this stage.
This slow process is, however, a part of what Ladybeard is about: it doesn’t offer a quick-fix or 10 step guide to your problems, but has been carefully compiled to create a thought-provoking, playful and (hopefully) accessible magazine.
The media moves fast. The messages it sends out are increasingly of a convoluted and fleeting nature. Bombarded from all sides by images and information, sometimes it is hard to understand what we are really being told.
Ladybeard hopes to challenge and reform this aggressive style of media: instead of angrily critiquing women's ‘lifestyle’ magazines, it questions how the media makes us look at ourselves, and why. Aimed at all gender identities - men, women, transgender, non-gender, pan-gender… - Ladybeard hopes to open up the media playing field. It harnesses the potential of the ‘magazine’ medium in order to make a beautiful, simple and stimulating publication.
In our first issue we look at the issues surrounding the physical body. We are not looking for an "answer" because we aren't trying to pin point a definite "problem to solve". We want to explore and celebrate both ‘the body’ whilst giving the reader breathing space.
The ultimate aim is to create a magazine that we (and you) would want to return to: one that doesn't sell you ideas or things, and one that doesn't leave you feeling inadequate. We want to do our creative work justice: Ladybeard emulates the glossy form found in magazine racks, but is not selling the unachievable ideal of such magazines.
Consequently, we need funding for a good quality print that we don't (initially) want to charge for.
Some screen shot samples of the first issue:
A great deal of work and struggle has already gone into this. However, I am proud to say we managed to draw together writers, photographers, editors, marketers, publishers and designers from all over the University and the city of Cambridge. We have the product, all we need now is the print.
Sadhbh O’Sullivan (Editor-in-chief) and Kitty Drake (Deputy Editor); Megan McPherson, Madeleine Dunnigan, Jacob Mallinson Bird and Isabel Adomakoh Young (Senior Writers)
Bronya Meredith (Magazine Design); Nick Morris, Thurstan Redding and Tyro Heath (Photography); Tom Rasmussen (Styling)
Publicity by Sadhbh O'Sullivan, Bridie McPerson and Gus Perkins Ray; marketing by Lewis Taylor.
Countless others have helped to bring this project together, giving their time, love and genius!
Follow our progress, get involved and find more details about our contributors here and on our Facebook page http://www.facebook.com/Ladybeardmagazine
We greatly look forward to bringing our wonderful brain child into the world.
Sadhbh O'Sullivan (Founder) & Madeleine Dunnigan
Risks and challenges
Although we have a firm foundation of content for Ladybeard, we have no funding to print it. As a print-only magazine, it is a more expensive form for which it is difficult to generate awareness. We do not want to charge for the magazine as it is student based and will be (primarily) distributed amongst students. Our first edition is intended to establish the concept for the magazine: following this, we aim to introduce a small but fair charge. In order to keep the magazine subsidised, there is the possibility that room will be created for ethical advertising, in the future.Learn about accountability on Kickstarter
They will be mainly in Cambridge, with between 5 and 10 copies distributed in every Faculty, University building and College. As we are not charging it will inevitably be taken home by some sticky fingered people, but we have no intention of stopping after one issue or even one print run!
As to elsewhere in the country, we are going to poll for your suggestions as to which Universities we should send Ladybeard to. We ideally want to make the distribution circle as wide as possible, so please give us suggestions if you wish to read your own!
We didn't want to use conventional advertising and thought it would be refreshing to have a publication empty of a consumerist angle. That said, we intend to widen into ethical advertising, featuring products which is in-keeping with our views on the media.
Unfortunately not for the moment, unless you were one of the lucky few who got a hold of our limited £15 pledge copies! This is down to the cost but we hope this will change in the near future.
We are in the process of becoming an established Cambridge society which will hopefully help us to secure a more permanent strand of funding for printing. As said above, we are going to start broadening out into local, ethical advertising within the magazine which will also help with costs. We intend to release termly and move into making it a quarterly or bimonthly project after graduation in 2014. Whilst we hope the society remains running in Cambridge, I want to make it a wider project over the UK. As such, we may well start charging for copies. However we have made no definite decisions as of yet.
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