Review & Cardistry by Julio Ribera:
Welcome to our project, it’s an honour having you here with us and being able to share with you our work, by the way, didn't we know each other yet? Then, with your permission, we will introduce ourselves: this is Joc Fora Trademark, a borning company formed by collaborating experts contributing their experience brought from the manufacturing of cards industries, graphic design development, audio-visual communication studios and shipping logistics.
Joc Fora Trademark was founded in November 2015 and it’s directed by the customer care specialist Salvador Bayarri and the illustrator Iván Toledo [ToleStyle]. Today is a very important date for Joc Fora Trademark, because this is the first milestone of a long series of creations . Thank you very much for being here now dedicating us your time. We feel proud that you are part of the first step of our history! And we wish that you like what we do because your cooperation is essential to make this first part of our dream, that we are creating with passion and our best know-how, into a way of living without having to leave our country, where we are suffering the second highest rate of unemployment in the world... but don’t be sad! We are here to create something together, share it and celebrate it! We want you to know that whether you become part of the community we are creating as if you decide not supporting us, we thank you to be here. It is a privilege having capture your attention. We just want you to know that if you join our cause, we guarantee that we will make your participating experience in our crowdfunding project to be funnier, more reliable and participatory than you can imagine. Would you like to know more?
Long ago we asked ourselves the question that would be the origin of this project: What do we need to make a deck of cards being extraordinary? Today we present you our best answer: A mysterious beauty that makes it special, a deep meaning that gives it a sense, craftsmanship materials of the best quality, a perfect impression and an exquisite design. If you agree, we are going to explain every aspect, please don’t miss the result!
"A mysterious beauty that makes it special"
As we will explain later, the whole of our printing techniques and the exceptional quality of cardstock we work with, gives us the ability to get a very respectable finishing. However, we keep a secret, something that we can’t explain you how we do it, but that we are going to show you how it looks, because we want to give you something more than just a linen finish and our photoengraving printing. We call it RADIANT FINISHING... Do you like it?
"A deep meaning that gives it a sense"
Once someone said these precious words: "Death is approaching like a white and elegant lady. What we understand as the end of life, the separation of body and soul, what we see as that stark figure of the human skeleton, ancient symbol of that death that frightens and amaze us... It ‘s what has always existed; it‘s part of who we are and what we celebrate."
In Mexican culture, death has another face and is surprisingly celebrated. Memories are shared and converted into colour... All children in schools, families at home, artists, the whole city, everything and everyone recreate it every year in a unique celebration that worships the pleasure of living with the imminence of death.
La Catrina, being a popular invention, has become an artefact that has come out of the limits of the canvas and the engraving to be part of the Mexican culture, of its traditions and customs. Borns from its position concerning to death. See it approaching him, and make it part of its environment, its art, and symbolizes the miscegenation. Craftsmanship that emphasizes the formal and spiritual richness... Fascinating, isn't it?
"The best materials and a perfect printing"
Jarden Corporation, the crafting supplier and manufacturer for Joc Fora Trademark, is a world-class consumer products company with a diverse portfolio of innovative products, iconic market-leading brands and global presence, which operates through a number of well recognized brands, including:
With one of their companies, specialiced on the art of making playing cards with no brand asociated, we are printing La Catrina playing cards on 310gsm german cardstock with black core and traditional finish - 2.5x3.5" ~ 63x88mm - with radiant linen finishing. For our printing process we are using the most innovative photoengraving technique: we engrave each design with laser on a flexible aluminium alloy sheet, and then we cover it with a polar solution that repels the ink on the water area, so that the rest of the sheet takes ink in areas where there is an oil composite with the form to print.
This process is the technological evolution that the traditional lithographic processes needed and its main advantage is that the images are not transferred to the surface directly, but through a cylinder coated rubber which receives the image by pressure to transfer it to the paper of our cards. Due to the elastic properties of rubber, the result is of exceptional quality, since its flexible printing roller coating is capable of perfectly impregnate with ink the surfaces with texture of our playig cards.
"An exquisite design"
Look at the ACEs, you will be able to appreciate that we have maximized its presence giving it a strong profile and decorating them with delicate frills, getting they stand out against a clean background that invites you to lose yourself among the details of the major suits.
In this composition that we propose you, the classical elements that form the suits in the deck of Poker - spades, hearts, clubs and diamonds - are delicately mixed to create four ACEs converted into beautiful skulls that bring to our minds the features of the universal conception of this culture.
We have designed them to be so simple you can identify them easily but so complex that you will enjoy their artwork and admire them while you have them in our hands.
Using the same visual logic, we have created the faced cards based on three design codes from where the three families born: Kings, Queens and Jacks. That way you will differentiate clearly and quickly the hierarchy to which each figure belongs to. However, each one has its own personality and style. We introduce them to you here:
We have created the Kings representing a beautiful Catrina that looks us straight in the eyes with an expression that emanates the purest innocence. A kind of Virgin of the Catrinas that is covered with a veil to protect its fragility.
We have chosen a mirror design for our figures, so that the centres of mass of the compositions rest on the middle point of the card, where a wreath of roses presided over by the suit of each family stylishly divide the design.
With Queens, we wanted to represent a sweet and affable Catrina, who tips his head and diverts her eyes, as observing something in this world that she likes and that calls her attention. Though her lips don’t smile, her expression does.
As already you have noticed, there is not a Catrina without their roses and like everything in this project, you should know that this choice also has a sense: the rose represents the strong emotional charge that the Mexican culture feel toward death that will come to each of us, and to the respectful memory of our dead, but also represents the female sexuality, that attached to la Catrina should be interpreted as the flirting that is had with death when it’s celebration is feasted.
We have created the Jacks representing a Catrina which we find eyes closed enjoying the scent of the flower that she delicately holds, immersed in her thoughts, perhaps remembering an old friend, perhaps a beloved family member, or perhaps a lost love...
For our Jokers, we wanted to do something different so we have risked to significantly change the style, without leaving our general aesthetic design. To do this we have chosen to represent them as a fun mexican skull with his hat and his moustache. Reason of the primitive satire that lurks behind the origin of La Catrina, which was created by the hand-engraver and caricaturist José Guadalupe Posada, as a graphic humour critique towards the government management and the inequalities between the working class and the privileged class.
With the time and after the success of José Guadalupe Posada publications in newspapers, both La Catrina and the images of these Mexican skulls began to charge depth and nurturing of cultural meanings to complete the ideal complex that they represent. Something that surprises us again is that currently the skulls are used for shaping the candies that will be given to their loved ones during the Day of the Dead. Again, in order to remind them that in this world the only insurance is death, and encourage them to make memory of their deceaseds and celebrate life.
Now we will stop telling you more interesting things about La Catrina, because at this point we feel that you may want to rest of reading. Below you can see the number cards, the back design and the tuck box of La Catrina playing cards:
Hello, nice to meet you! My name is Iván Toledo and I am a Valencian illustrator and graphic designer, I am 31 years old and I feel a little concerned because I haven't gotten a stable job yet. I have worked as a freelancer since I finished my training (in the video-album you can see some of my art), eventually working here and there, because here where I live is virtually impossible to devote yourself to something "artistic" and achieve financial stability at the same time. So since Salva proposed me to start with this project and try to consolidate our own Joc Fora Trademark brand sharing our enthusiasm with you, I have tried to give my best. As curiosity I will tell you that when it comes to drawing, my technique is to create an imagined map in which I am thinking about how I want to do my artwork. Once I have visualized the image that I want to create with all its details, I transfer it from my mind to the paper, drawing over and over until I get what it seems to me a perfect illustration. I hope I have met your expectations!
Do you want to take a look at my creation process? (Sorry about the light effect)
The ArchitectHello! My name is Salvador Bayarri and I am a specialist in customer service. I am 28 years old and after 8 years of experience working for an international company, I decided to create my own way to apply freedomly everything I have learned. First, I will give you a date: June 1th. That is the date when we will send all our rewards without exception (take a look at risks and challenges if you want to know why). Not an estimated time, or a nice graphic of a vague timeline, I will give you a date: June 1th.
Remember… June 1th!
In addition, I will be here every moment for you, you can ask me any day at any time your questions and I will answer them at the time. And if you find a problem, either with the configuration of the rewards, with your contribution, your data or your payment, I will undertake personally to find a solution for you. You can trust me.
And finally, as you know, Iván and I are unemployed, and our intention is that this is the beginning of a way of life, at this moment we don’t expect great things, because we understand that it is our first project and that you still don’t know us, but we take it as something to what we would love to be able to devote and to be our way to survive. That’s why I think that it is important to know that only the card designs of this project that you read has absorbed us for 3 months, 5 days a week, 8 hours a day. A total of 600 hours that I wish it will be rewarded with the 18% average margin profit that we will get if you give us your contribution. If you want to save the calculus: 18% of our minimum amount for funding (5000€), divided between the employed hours (~ 600), leaves us with a wage of €1.5 per hour. We aspire to being able to rent our own studio to work properly, but we are aware that to succeed we must be consolidated, and consolidating is an endurance race. So we are satisfied for this moment with just getting to the minimum of necessary impressions for at least not lose money turning our machines on. Our benefits will be reinvested to return to you, after listening to your opinion about us, with more and better creations.
Get the DICES adding 6€/each:
Get the DEALER CHIP adding 8€/each:
Get the PLAYING MAT adding 8€/each:
Get extra DECKS adding 15€/each:
Get the UNCUT SHEET adding 30€/each:
We want to share with you the cover image of our project, you can download it, use it on your social networks or as wallpaper on your computer or your mobile phone. With this you will not only enjoy a version of high quality of our work, but you will be also helping us to get La Catrina being known a little bit more. Click the image if you want to download the file:
We want to thank Julio Ribera for giving us the honour to somehow participate in his Youtube Channel with our deck of cards. We hope to see the video that he has prepared for us as soon as possible! If you don't know him, Julio is our neighbour and a leading spanish Youtuber, who teaches cardistry and magic in his YouTube channel for more than 90,000 subscribers growing every day, with high quality videos and amazing contents. If you are interested in learning how to manage your cards in a professional way, you should subscribe to his channel in Youtube Chanel,or you can know him a little more visiting: jriberamagia.com, instragram, Twitter, Facebook y Google+, where if you want you can train free of charge or advance your skills quickly acquiring your DVD "4th Dimension" with more than 2 hours of content and 14 magic and cardistry tutorials. Take a look at the text of his channel:
"Have you ever tried to highlight? In this channel you can learn the art with more history impossibilities. What is better than beign able to mark your name in the heart of someone with only two minutes and a deck of cards? Think about it, you simply have to sign up and learn so many tricks that I teach in my channel as you can, to get attention and heart of who you want." [ Julio Ribera ]
Thank you Julio!
Wow you have already almost finished!
As thanks for having come to the end, we are going to make you a gift and we propose you to give back something to us, because as we said at the beginning, the beauty of carrying out a crowdfunding campaign is to become a part of our work. So we attach the vector design of one of the figures of La Catrina, and it’s not just so you can appreciate the perfect beauty of it, but because we want to invite you to create something with us: colour this design and send it to email@example.com. All the proposals that we are going to receive during this campaign will be subjected to voting so you and the rest of backers will be able to choose the winning design. If you win, our artist will edit the colour of all the cards based on your proposal and you will receive for free a half-brick with 6 decks of your design for you or to give them, on June 1. For those who are not lucky enough to win, this coloured edition which will born from our community will be available as an add-on. You can download the original file by clicking on the image, to print it, paint it, scan it and send it to us, or you can paint it digitally if you prefer. May the best win!
Thank you for taking the time to check out our project. We truly appreciate it! If you'd like to get involved, any amount helps - head back up to the top of the page, and look for the big green 'Back This Project' button on the right-hand side.
Risks and challenges
Three months of development have also served to set the process of distribution, since calculating the time in which we are going to receive the income (April 12th), passing by a margin for address changes or problems with payments, the times of each dealer supply, peak production times of our factories, packaging, review and billing and finally the shipping and tracking of each one of your rewards. So we come with all deals closed to ensure that you don’t suffer any delay. The exact date on which every one of the rewards will be sent at once to any place in the world is scheduled for June 1th of 2016. Because if we have the privilege of receiving your contribution in the run of our campaign, then you have the right to know when you will receive your reward with precision. We are aware that this is our first project, but endorse us our past experience and our effort to make a perfect crowdfunding seeking only to your satisfaction. So we undertake formally to you.Learn about accountability on Kickstarter
- (45 days)