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Eclectic writers and an award-winning filmmaker rewrite the rules for covering the Kentucky Derby.
Eclectic writers and an award-winning filmmaker rewrite the rules for covering the Kentucky Derby.
49 backers pledged $13,153 to help bring this project to life.

About this project

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$13,153

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The Kentucky Derby is one of the most heavily covered events in horse racing, but rare is the news outlet that treats it as one of the greatest storytelling platforms in American sports.

That's how Kentucky Confidential will cover the 2011 Kentucky Derby.

We are a group of accomplished writers, photographers, and an award-winning filmmaker creating an ambitious multimedia publication dedicated to the country's signature horse race. Kentucky Confidential is designed to immerse its followers in the rich, carnivalesque atmosphere, past and present, that makes the Kentucky Derby so unique.

We will publish daily for two weeks, beginning April 26 and ending May 9, delivering the Derby scene through original reportage, surprising photographs, and guerilla video, telling the story of the Kentucky Derby with all the tools of classic sportswriting and digital media.

What you can expect to see on Kentucky Confidential:

  • True (and not-necessarily true) stories from the backstretch

  • Tall tales and little-known historical marvels from the Derby's rich past

  • Kinky stats and contrarian handicapping

  • Straight-shooting, expert contender profiles and news

  • Lures and snares of Louisville nightlife and bourbon culture

  • Video from one of the underground's best filmmakers

The Kentucky Confidential team includes:

  • Jessica Chapel (Breeders' Cup 360)

  • Pete Denk (Freelance, formerly Thoroughbred Times)

  • Jeff Krulik (Heavy Metal Parking Lot)

  • Claire Novak (ESPN, Blood-Horse)

  • Brendan O'Meara (Author of the forthcoming "Six Weeks in Saratoga")

  • John Scheinman (Red Smith Award winner, formerly Washington Post)

  • Scott Serio (Eclipse Sportswire)

  • Anonymous (A legendary sportswriter working undercover)

All of the money we raise will go toward producing Kentucky Confidential.

If you look to the right, you'll see the rewards we're giving backers of the project to say thanks for your generous support. Backers who pledge a minimum of $50 will receive a DVD produced by Jeff Krulik including his Derby diary videos and additional footage. Backers who pledge a minimum of $250 will receive a handsome, full-color, softbound edition of Kentucky Confidential featuring our best photos and stories from the 2011 Derby.

We thank you in advance for your contribution! By supporting Kentucky Confidential, you directly contribute to the creation of the stories we'll bring you from Churchill Downs, stories that you won't get anywhere else.

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Support this project

  1. Select this reward

    Pledge $25 or more About $25

    Grandstand Goodies: Get access to a subscriber-only Twitter feed and our Kentucky Oaks and Derby Picks. You'll also be acknowledged as a "Grandstand" contributor on the site.

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  2. Select this reward

    Pledge $50 or more About $50

    Clubhouse Goodies: Get all of the above plus a Jeff Krulik commemorative Kentucky Derby DVD. You'll also be acknowledged as a "Clubhouse" contributor on the site.

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  3. Select this reward

    Pledge $100 or more About $100

    Paddock Goodies: Get all of the above plus an official Kentucky Derby media guide (based on availability). You'll also be acknowledged as a "Paddock" contributor on the site.

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    5 backers
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  4. Select this reward

    Pledge $250 or more About $250

    Turf Club Goodies: Get all of the above plus a commemorative print magazine edition of Kentucky Confidential. You'll also be acknowledged as a "Turf Club" contributor on the site, and can submit questions to Derby connections (based on availability) and KYC writers and handicappers.

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    5 backers
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  5. Select this reward

    Pledge $1,000 or more About $1,000

    Winner's Circle Goodies: Get all of the above plus your choice of a Kentucky Derby contender photograph autographed by the connections (based on availability) and custom Derby handicapping by John Scheinman. You'll also be acknowledged as a "Winner's Circle" contributor on the site.

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Funding period

- (30 days)