What if a print food magazine was a little bit dangerous?
Saucy magazine is a personal project that began in 2011. Each issue explores our fallible human relationships with food through photography, stories, illustration, and poetry.
Issue 3 of Saucy: Dangerous Food, published November 2012, is about the ways in which we endanger each other by not knowing our foodstuffs and our friends' diabolical eating habits.
Saucy Issue 4: The Unbearable Lightness of Eating reveals where the edible weight rests in wintry months of ostensible celebration. This fourth issue explores ephemeral v. ethereal menus, the tricksiness of citrus, and honing the art of satiation.
You can make Issue 4 of Saucy Magazine ship to your doorstep before the new year!
Since we are in this together, some background on the budget:
Offset printing: Like Issue 3, this next issue of Saucy will print with the serious people who do The Believer and other esteemed journals you respect. Unlike digital printing (often referred to as 'print on demand'), offset requires a hefty set-up fee to reserve the press and set up the project correctly. No matter how many copies you print, the initial set-up fee is at least a few thousand dollars. Past experience has taught Saucy that digital printing is a foolhardy gambit for food photos, as colors differ between copies and quality is maddeningly variable, while offset printing produces an object that is quite special, suitable for keeping or gifting.
Copies: On top of the set-up fee, each copy costs something, although less with a higher overall volume of copies. Indie magazines don't usually have the luxury of scale.
Extras: Saucy Issue 3 has a shiny red foil cover - that's an example of an extra that the set-up and copy fee wouldn't include. Between $200-500.
ISBN: Each product requires a barcode to be sold and listed with online and offline booksellers. Even if the print run isn't destined for commercial ends at printing, the barcode with the ISBN allows the publisher (in this case, also the author and editor) to retain the option. $125.
Groceries: Recipes need to be tested, tweaked, arranged on plates, tested again, re-arranged on plates. Served to critical friends. Rephotographed. $200-400 an issue, excluding plying said critical friends with wine to try the recipe just one more time.
Props: Flatware, dishware, and raw ingredients are swapped in, set out in different lights, finally creating images that pop. $100 an issue, easily.
Thanks for supporting Saucy and independent food magazines!
Risks and challenges Learn about accountability on Kickstarter
Because I have just shipped a similar issue with the same printer, I feel confident about their ability to turn it around in the time frame. December 2012 is the shipping date as I don't want to promise this before the 25th, but my hope is to be shipping on the 15th or 16th. Challenges are the proofing schedule and triple-checking addresses, as well as fulfilling all the in-person rewards during December. It's a busy last month of the year on everyone's calendar, but I throw dinner parties and workshops frequently, so we will make it happen and keep in constant contact with backers with updates.
Have a question? If the info above doesn't help, you can ask the project creator directly.