What if a print food magazine was a little bit dangerous?
Saucy magazine is a personal project that began in 2011. Each issue explores our fallible human relationships with food through photography, stories, illustration, and poetry.
Issue 3 of Saucy: Dangerous Food, published November 2012, is about the ways in which we endanger each other by not knowing our foodstuffs and our friends' diabolical eating habits.
Saucy Issue 4: The Unbearable Lightness of Eating reveals where the edible weight rests in wintry months of ostensible celebration. This fourth issue explores ephemeral v. ethereal menus, the tricksiness of citrus, and honing the art of satiation.
You can make Issue 4 of Saucy Magazine ship to your doorstep before the new year!
Since we are in this together, some background on the budget:
Offset printing: Like Issue 3, this next issue of Saucy will print with the serious people who do The Believer and other esteemed journals you respect. Unlike digital printing (often referred to as 'print on demand'), offset requires a hefty set-up fee to reserve the press and set up the project correctly. No matter how many copies you print, the initial set-up fee is at least a few thousand dollars. Past experience has taught Saucy that digital printing is a foolhardy gambit for food photos, as colors differ between copies and quality is maddeningly variable, while offset printing produces an object that is quite special, suitable for keeping or gifting.
Copies: On top of the set-up fee, each copy costs something, although less with a higher overall volume of copies. Indie magazines don't usually have the luxury of scale.
Extras: Saucy Issue 3 has a shiny red foil cover - that's an example of an extra that the set-up and copy fee wouldn't include. Between $200-500.
ISBN: Each product requires a barcode to be sold and listed with online and offline booksellers. Even if the print run isn't destined for commercial ends at printing, the barcode with the ISBN allows the publisher (in this case, also the author and editor) to retain the option. $125.
Groceries: Recipes need to be tested, tweaked, arranged on plates, tested again, re-arranged on plates. Served to critical friends. Rephotographed. $200-400 an issue, excluding plying said critical friends with wine to try the recipe just one more time.
Props: Flatware, dishware, and raw ingredients are swapped in, set out in different lights, finally creating images that pop. $100 an issue, easily.
Thanks for supporting Saucy and independent food magazines!
Risks and challenges Learn about accountability on Kickstarter
Because I have just shipped a similar issue with the same printer, I feel confident about their ability to turn it around in the time frame. December 2012 is the shipping date as I don't want to promise this before the 25th, but my hope is to be shipping on the 15th or 16th. Challenges are the proofing schedule and triple-checking addresses, as well as fulfilling all the in-person rewards during December. It's a busy last month of the year on everyone's calendar, but I throw dinner parties and workshops frequently, so we will make it happen and keep in constant contact with backers with updates.
Have a question? If the info above doesn't help, you can ask the project creator directly.
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High five! You receive a mention on the Saucy magazine blog - (your name + a message to someone you love to cook for or with).Estimated delivery:
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Lover of Mustard: You receive a Saucy magazine blog mention AND a small print of the back cover illustration from the first issue: "Sometimes I eat mustard out of the jar with a spoon." Wink at your secret food proclivities by displaying the print in your tree house!Estimated delivery:Add $5 USD to ship outside the US
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SEND ME A MAGAZINE! As you wish. You receive a copy of Issue 4: The Unbearable Lightness of Eating, a limited-edition, saddle-stitch, offset magazine printed with a serious print nerd company. This reward is highly collectible, coveted, and makes an excellent gift. Ships December 2012.Estimated delivery:Add $5 USD to ship outside the US
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BUT I WANT A MAGAZINE AND A MUSTARD PRINT. And you shall have them, darling. You receive a copy of Issue 4: The Unbearable Lightness of Eating, a limited-edition, saddle-stitch, offset magazine printed by a serious print nerd company. You also receive a small print of the back cover illustration from the first issue. Ships December 2012.Estimated delivery:Add $5 USD to ship outside the US
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WAIT! ACTUALLY I WANT ISSUE 4 AND ISSUE 3 AND A MUSTARD PRINT. You have chosen wisely, friend, and you receive both issues printed by serious print nerds as well as the mustard print illustration. Issue 3 ships immediately when the Kickstarter ends; Issue 4 ships in December 2012.Estimated delivery:Add $5 USD to ship outside the US
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I NEED FOUR MAGAZINE COPIES TO GIVE TO MY FRIENDS. They will adore you for it. You receive four copies of Saucy Issue 4 in December 2012. This reward ships to one physical address. Otherwise, the elves get confused, and no one wants that.Estimated delivery:Add $5 USD to ship outside the US
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FOR THE HOME COOK WHO HAS EVERYTHING: You receive one copy of Issue 4: The Unbearable Lightness of Eating AND a personal recipe that we will co-create. Just the two of us, we can bake it if we try, just the two of us / ooh ooh ooh. This reward is just the thing for that person you love, but can't figure out how to delight them with your food. Includes plate styling tips.Estimated delivery:Add $5 USD to ship outside the US
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I WANT IT ALL. Baby, I love your way. You receive one copy of Issue 4: The Unbearable Lightness of Eating, one copy of Issue 3: Dangerous Food, one copy of Issue 2: Sustenance and Sacraments, one mustard print, and a secret recipe that didn't make it into the issue. Everything except Issue 4 ships immediately when the Kickstarter ends.Estimated delivery:Add $5 USD to ship outside the US
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SOMEONE SAID PIE. Close enough. You receive a pie workshop for four (or up to 6 people, we'll partner up) where we will make vodka pie crust, weave lattice strips, and freehand autumnal pie dough shapes. You and your guests will also each receive one copy of Issue 4: The Unbearable Lightness of Eating. Note: This reward is only redeemable in New York. If you would like this reward where you live, @saucymag and we'll sort it out by adding a reward for that place too.Estimated delivery:Ships within the US only
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I WANT THE MIXER YOUR MOTHER GAVE YOU. The almost-new KitchenAid 4 1/2 quart Ultra Power Mixer with a 300 Watt motor will create devastatingly wonderful breads and baked goods of all flavors. Much like plants that bloom when their owners speak encouragingly, this mixer has been nurtured and read bedtime stories and poems. Her favorite is Pablo Neruda's "Ode To The Artichoke." You will also receive one copy of Issue 4.Estimated delivery:Ships within the US only
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1 backer Limited (4 left of 5)
MAKE A NEW VLOG EPISODE. Wait, is that you, 2004? YES. APPEASE ME. This reward includes one entirely new, original 2013 webisode as a continuation of the 2004-6 video blog of Saucy's editor. If previous episodes are any indication (and they are), webisode might feature: juggling ingredients, rising academics, blow torches, balloon animals, wigs, interpretive dance, and pop song lyric critiques. Includes one copy of Saucy Issue 4.Estimated delivery:Add $5 USD to ship outside the US
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I SUPPORT THE FUTURE OF SAUCY. May your cakes rise up to meet you, may the cooktop fan be ever at your back, and all the days of your life, may the Church of the Flying Spaghetti Monster keep you in the palm of her hand. You receive two copies of Issues 4, 3, a mustard print, and the pleasure of knowing your support will help Saucy strut toward Issue 5.Estimated delivery:
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COOK DINNER FOR SIX. Happily. We will work out the menu details and guest dietary requirements in advance. Everyone receives a copy of Saucy Issue 4. Includes: food, cooking, planning, and serving. Note: Currently available for New York only, but tweet @saucymag and we will sort location out and add a reward tier that includes travel.Estimated delivery:Ships within the US only
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MAKE THE HOLIDAY ISSUE COME TO LIFE. Deal. Immersive food experience for 15-20 people extrapolating from recipes and stories in the issue. Not a traditional holiday party. Includes 20 copies of Saucy Issue 4 and wild party favors. Only available in New York, please bring your own venue.Estimated delivery:Ships within the US only
- (18 days)