Project image
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AU$ 6,632
pledged of AU$ 12,000pledged of AU$ 12,000 goal
21
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 3 2014
Last updated December 6, 2014

Fashion Forward Eco-Eyewear (Canceled)

We're Australia's first established leather fashion label to rebrand as eco and cruelty-free. Please help us release our eyewear.

Fashion Forward Eco-Eyewear (Canceled)

We're Australia's first established leather fashion label to rebrand as eco and cruelty-free. Please help us release our eyewear.

AU$ 6,632
pledged of AU$ 12,000pledged of AU$ 12,000 goal
21
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 3 2014
Last updated December 6, 2014

About

UPDATE: 13 November, 2014

New colour available!

The 27 Frames and the MANDALA Frames are now available in Red Pear.  The Red Pear style's outside frames are made from pear wood, oiled with a beautiful earthy red eco-oil, leaving the grain detail showing through beautifully. Also featuring our signature inside black frames with our engraved logo and brown polarized 100% UVA/UVB lenses.

The 27 Frames are a standard sized woodfarer - wayfarers made from wood.  The MANDALA Frames are an oversized woodfarer; the same shape as the 27s, but wider with longer temples/arms.

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Thank you so much for being here !!

KSKYE is a newly rebranded eco-vegan fashion label, specializing in unisex eyewear and fashion footwear for men and women.  We're Australia's first established fashion label to rebrand as eco and cruelty-free.

KSKYE Eyewear has reinvented classic styles, using eco materials, such as recycled and sustainable woods, sustainable bamboo, eco-dyes and eco-glues.  And although we're eco; KSKYE maintains a fashion forward edge and excellent functionality, using high quality materials.

WHY IS KSKYE REBRANDED?

KSKYE is the result of rebranded high-end, fashion footwear label, KeilanaSkye. We rebranded KeilanaSkye, purely to move away from materials that are harmful to animals and the environment (this also made us feel better too).  We all have a responsibility to look after The Earth and this became clear to us, after realizing just how wasteful and polluting this industry can be.

We were in the middle of designing an eyewear range before the rebrand came to fruition and thought it would be the perfect way to start the rebrand - now is as better time as any :)

WHAT WE NEED AND WHY

Due to going through such a big change - it has been a very long and very costly process; KSKYE is being rebranded in 2 parts.  Part 1, is KSKYE Eco Eyewear.Part II, is KSKYE Fashion Footwear.  

Although it has been a really tough challenge, we know rebranding is the right thing to do.  Our rebrand, KSKYE, is almost complete - we have our new branding, our new website and our designs and samples are finalized; but we need your help to bring our production styles to life.

OUR STORY

KeilanaSkye is a high-end fashion footwear label and I have been behind it for almost 5 years.  KeilanaSkye has achieved some really amazing and memorable milestones; from winning awards, being named a 'Top Ten Independent Designer' internationally, to showing at Mercedes-Benz Fashion Week, Australia, showing in New York and in LA, dressing a number of celebrities and also gaining customers in 5 countries.  

When I made the decision to rebrand, I knew a challenging road was ahead of me. It meant stopping an established label and basically starting again; no brand awareness, no stockists, new manufacturers, new design skills (as my experience is with leather and other non-environmentally friendly materials), new branding, even a new name.

To give you an idea of how long it has taken to get to this point; my decision to rebrand was in December 2013.  It has been a huge and time consuming challenge, but it has been well worth it.

OUR EYEWEAR

KSKYE Eyewear is eco meets fashion.  I have designed KSKYE Eyewear using sustainably grown bamboo, sustainable and upcycled woods (no endangered hardwoods), eco-dyes and minimal metal. They're light weight, using high quality materials, while maintaining a fashion forward edge and are not generic, manufacturer styles.   

Each pair is designed using high quality spring hinges, polarized lenses with 100% UVA/UVB protection resulting in clear high quality optics, bold and neutral colours and our signature black inside frames with our inside engraved logo.

We choose eco-dyes over regular dyes, purely for the environmental factor.  And we choose dyes over paint, because dye is more durable and longer lasting.

We do not mass produce.  As well as being friendlier to the environment, special things come in smaller quantities and this is why we have a maximum number to our Kickstarter rewards.

All KSKYE Eyewear comes with our wooden eyewear case, cleaning cloth and sunglasses pouch.

INDIGO

 

Our INDIGO Frames are a classic, vintage, half frame (rimmed) style. 

Available in:

Purple Jet (Black Frames with purple lens)*

Jet Black (Black Frames with smokey grey lens)

Red Pear (Red Pearwood Outside Frames, Black inside Frames with smokey grey lens)

* We are only releasing 200 pairs of our INDIGO Purple Jet Frames - available via this campaign first.

* Arm length/ temple length is the same as the frame width (145mm/5.7")

MANDALA

The best way to describe the MANDALA's, are 'oversized woodfarers' - oversized wayfarers made from wood!  We have taken into account, that standard sized woodfarers can be too small for a lot of people andoversized, suits most.

Available in:  

Purple Jet (Black Frames with purple lens) 

Jet Black (Black Frames with smokey grey lens)  

Leaf Green (Matte Green Outside Frame, Black Inside Frames with smokey grey lens).

Tangelo (Matte Orange Outside Frames, Black Inside Frames with smokey grey lens)

Red Chilli (Matte Red Outside Frames, Black Inside Frames with smokey grey lens)

* Arm length/ temple length is the same as the frame width (152mm/6")

27

The best way to describe the 27's, is 'woodfarers' - standard sized wayfarers made from wood! The exact same shape as the MANDALA's, but not as wide.  Not everyone likes oversized eyewear - we get it :)

Available in:

Purple Jet (Black Frames with purple lens)  

Jet Black (Black Frames with smokey grey lens)  

Leaf Green (Matte Green Outside Frame, Black Inside Frames with smokey grey lens).

Tangelo (Matte Orange Outside Frames, Black Inside Frames with smokey grey lens)  

Red Chilli (Matte Red Outside Frames, Black Inside Frames with smokey grey lens) 

* Arm length/ temple length is the same as the frame width (145mm/5.6")

ABOUT OUR CAMPAIGN VIDEO

One of the exciting things about eco anything, is getting back to basics - not just in food, but everything in our daily lives. I have been behind numerous photoshoots that consist of a lot people, a lot of money, a full day for the shoot, plus weeks of post-production.  With the KSKYE shoot, I wanted it to be as 'back to basic' and as down to earth as possible and I wanted to portray this in the campaign.  We didn’t use any models, photographers, stylists, make up artists, creative directors or art directors – I purposely left my SLR camera behind and we shot the whole campaign, edited video and recorded the audio, all on my Samsung S5.

It was also a priority for our campaign video to have an important message in it.  

KSKYE FEATURES

Featured in The Sunday Telegraph, Australia
Featured in The Sunday Telegraph, Australia
Featured in Ragtrader Fashion Magazine, as an 'Ethical First.'
Featured in Ragtrader Fashion Magazine, as an 'Ethical First.'
Featured in The Manly Daily Newspaper
Featured in The Manly Daily Newspaper
Pro Surfer, Felicity Palmateer, wears 3 pairs of KSKYE Eco-Eyewear.  Felicity wears the MANDALA's in Tangelo and the INDIGO's in Purple Jet and Red Pear.
Pro Surfer, Felicity Palmateer, wears 3 pairs of KSKYE Eco-Eyewear. Felicity wears the MANDALA's in Tangelo and the INDIGO's in Purple Jet and Red Pear.
Pro Surfer, Felicity Palmateer, wearing our INDIGO Frames in Purple Jet.
Pro Surfer, Felicity Palmateer, wearing our INDIGO Frames in Purple Jet.

Online Features:

Scoop, NZ - www.scoop.co.nz

Your Daily Vegan, USA - www.yourdailyvegan.com

World News - www.wn.com

All About Hawkes Bay, NZ - www.hawkesbay.co.nz

Yak Media, Australia - www.yakatuon.com

Collectively.Org, USA - www.collectively.org

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By participating in this campaign, you not only show your support for us; you also show your support for ethical and sustainable fashion labels - responsible businesses. Every supporter and backer we gain, shows the world just how important conscious living is and we hope to make other labels rethink the way they design and the impact they have on the Planet.

Thank you so much for being here.  We welcome all feedback and any questions you may have. Please feel free to email me directly on candy@kskyeindustries.com.au 

Ciao for now,

Candy Maaka-Stoten,

Head Eco-Warrior-Designer | Animal Advocate | KSKYEwear.com

If you like what we're about and what we're trying to do, please share our campaign with every single person that you know :)  

Connect with us:

f:  facebook.com/kskyewear

t:  @KSKYEWear

i:  @KSKYEWear

CREDITS

A huge thank you to you all.  Just by reading our campaign, you have supported us !!

And a huge shout out to Allie & Ivy for letting us use your inspiring and kick-a$$ song (Paradisium) for our campaign video.   

Risks and challenges

While we have overcome almost all challenges, the only obstacle we could potentially face is time completion. Although we have over-estimated our general manufacturer time frame, sometimes projects do go over the estimated time. Our Eyewear should be ready by late January 2015, but taking into account the Christmas and Public Holidays, we have over-estimated the delivery time for February 2015.

We have dealt with manufacturers for a few years and we'll work hard to make sure you receive your eyewear on time. We'll keep you in the loop.

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Support

  1. Select this reward

    Pledge AU$ 2 or more About $2

    Every dollar counts. We'll follow you on twitter and send you a thank you tweet. This way, we can stay in touch! Thank you so much! :)

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    Pledge AU$ 10 or more About $7

    Our most sincere thank you with a personalized, signed thank you card and thank you credits on our website. We'll also follow you on twitter and instagram and send you a thank you shoutout. This way, we can stay in touch! :)

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    Pledge AU$ 25 or more About $18

    Thank you so much. Our most humble gratitude - we'll send you a personalized, signed thank you card and add thank you credits on our website. We'll also give you one time VIP access, to our site; follow you on twitter and instagram and send you a thank you shoutout. This way, we can stay in touch! :)

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    Pledge AU$ 89 or more About $61

    You rock star, thank you! Along with our excitement and humble gratitude, we'll send you any pair of our sunglasses (our wooden case included) straight to your door. With an RRP of up to $149.95 per pair; we'll also send you a personalized, signed thank you card and credits on our website. And we'll follow you on twitter and instagram and send you a thank you shoutout. This way, we can stay in touch!

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  5. Select this reward

    Pledge AU$ 149 or more About $102

    You superstar, thank you! Along with our most humble and gracious thank you; we'll send you any 2 pairs of our sunglasses (our wooden case included) straight to your door. With an RRP of up to $149.95 per pair, that's 2 for 1 pricing. We'll also send you a personalized, signed thank you card and credits on our website. And we'll follow you on twitter and instagram and send you a thank you shoutout. This way, we can stay in touch!

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  6. Select this reward

    Pledge AU$ 199 or more About $136

    You're amazing. We're humbled by your generosity. We'll send you any 3 pairs of our eyewear (our wooden cases included) and you'll become an instant KSKYE VIP. With an RRP of up to $149.95 per pair; we'll also send you a personalized, signed thank you card and credits on our website. And we'll follow you on twitter and instagram and send you a thank you shoutout. We'll keep in touch :)

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  7. Select this reward

    Pledge AU$ 999 or more About $683

    The Collectors Item: wow, we're speechless. Thank you a million times over. We'll send you our entire KSKYE 'The New Beginning' Collection (13 pairs with our wooden cases included - total value $1840) and you'll become an instant KSKYE VIP. With an RRP of up to $149.95 per pair; we'll also send you a personalized, signed thank you card and credits on our website. And we'll follow you on twitter and instagram and send you a thank you shoutout. Let's keep in touch!

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  8. Select this reward

    Pledge AU$ 5,000 or more About $3,416

    You really are amazing. Thank you! As a HUGE token of our appreciation, we'll send you our entire KSKYE 'The New Beginning' Collection (13 pairs with our wooden cases included - total value $1840) and you'll become an instant KSKYE VIP and we'll send you every product we ever produce. With an RRP of up to $149.95 per pair; we'll also send you a personalized, signed thank you card and credits on our website. And we'll follow you on twitter and instagram and send you a thank you shoutout. Let's keep in touch!

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Funding period

- (31 days)