Press Releases, images, and more: KRUVE Press Kit
Experiment and enjoy better coffee with all your senses in perfect harmony. Featuring two unique, yet complementary, glasses and a gorgeous carafe you can brew into!
KRUVE EQ Taste Test
100% real and un-scripted feedback. To make it interesting, we threw in a bit of a twist at the end. What they didn't realize was...well, you can watch and see for yourself!
From the mouths of the experts...
Well-balanced audio requires the use of a good equalizer (EQ), and just like audio, great flavor requires harmony and balance! With this in mind, KRUVE used several science-backed sensation and perception principles to harmonize the senses:
A larger liquid surface area increases the rate of oxidation, which in turn, softens the tannins and acidity.
Rim architecture affects the flow and spread of the beverage on your tongue, which in turn, impacts the number of taste receptors that get activated.
Each glass features a unique internal shape. A more bulbous glass shape softens and retains an aroma. Whereas, a more narrow glass shape concentrates and funnels aroma. Both glasses offer a significant amount of headspace (i.e. volume of air between the liquid surface and the rim of the glass).
Both glasses feature a high-tilt drink angle, which is important for smelling all those wonderful aromas while drinking.
Both glasses are made from heat-resistant double-walled borosilicate glass that tapers into a single-wall at the rim. The double wall keeps the temperature stable so that it’s hot while standing, yet perfect for drinking. The double wall also ensures it’s comfortable to hold. The single wall at the top keeps the rim thin so that it’s comfortable to drink.
You can also find harmony and balance in the glass shapes. They are a perfectly balanced inverse in terms of outer glass shape, yet feature a completely unique inner glass shape.
Additionally, the clear glass material allows for true appreciation of coffee texture and color.
The glasses were designed for the human, with respect to the ergonomic profile. However, they were also designed for the environment, ensuring they are the perfect aesthetic addition to any kitchen or cafe!
The EVOKE carafe is double-to-single-walled, allowing for proper thermal control and precise pouring. Add to that, it can be used with several popular brewers!
Clearly, the wine glass industry puts a lot of care and effort into helping consumers enjoy their beverage. Yet coffee - has just as much, if not more complexity - than wine, with hundreds of volatile flavour compounds.
The world's top baristas know about the importance of glassware. However, even they must resort to using glassware designed for spirits or other beverages.
Hear from 2017 US Taster's Cup Champion, Ken Selby:
You don't need to be a World Champion to get the most out of your roast! Even if you are a coffee novice or someone who enjoys the convenience of pod coffee machines, you can still enjoy all the yummy flavours that are highlighted using the KRUVE EQ glassware.
At KRUVE, we take design and engineering very seriously. We spent many months experimenting with different glass shapes and consulting with the best in the industry.
KRUVE broke onto the specialty coffee scene in 2015 with the KRUVE Sifter, a revolutionary product that helps measure, calibrate and refine grind size. The team quickly went on to win Best New Product as part of the coveted Sprudgie Awards, honoring the best in coffee, and voted on by tens of thousands of coffee lovers.
KRUVE is comprised of engineers, product developers, designers, and marketing specialists who have a passion for bringing big ideas to life. We have proven experience working for fortune 500 companies developing products and services and have a successful track record bringing our own products to market. Our aim is to elevate the coffee experience by designing beautiful, innovative, and high-quality precision products.
Risks and challenges
At this stage, there are few risks involved with delivering our product. We have our manufacturers on standby, ready to place the first order. Our biggest challenge will be raising the funds so that we can place a large enough order to deliver the KRUVE EQ at a great price. As with any new product being brought to market, there may be unforeseen circumstances that could cause problems or delays. However, with our extensive experience bringing products to market, including other successful kickstarter projects, we feel confident that we will be able to overcome any obstacles that come our way and deliver a product that you will love and use every day.Learn about accountability on Kickstarter
- (30 days)