Kroma Kicks has revolutionized lightwear by creating dance-reactive apparel that syncs perfectly with you. Kroma Kicks products are washable, made with premium fabrics, and glow with beautiful, multichromatic LEDs. Most importantly, we’ve built Kroma Kicks to react to motion instead of time or sound. This means that Kroma Kicks will amplify your natural movements instead of blinking out of sync with your dancing.
No set-up required. Just throw them on and move!
We developed 8 dance-reactive modes and 9 base color choices so the Kroma Kicks and Hood can easily match whatever fits your outfit, mood, or style.
Getting everything together in one package wasn’t easy. We even developed custom electronics that can stand up to the rigors of festival life! We’ve also opted for premium fabrics in our construction and added features like the non-slip band to keep the Kicks in place no matter what you’re up to. The included batteries can last all night (up to 20 hours in some modes) and are rechargeable using an included usb cable.
The Kroma Kicks team has been hard at work preparing to bring our products to the real world. We have several fully functional prototypes of both the Kicks and the Hood, and we’ve been working with an amazing group of engineers and manufacturers to get things scaled up for our full run. In fact, we already have several working production samples of our key electronic components.
KromaKicks have been developed as a passion project by a team of designers, engineers, and most importantly: dancers from San Francisco, California. We have been going to dance music events since the mid 2000s and have always been inspired by music, dance, and the creativity of the community.
Kroma Kicks were initially conceived two years ago by one of our team members as part of a class project dubbed “fancypants”. For fun, we posted some videos on Instagram and were blown away by the reaction from the community. People wanted KromaKicks for themselves, so we decided to make it happen!
The past two years have been spent doing real-world testing by ourselves and with dancers of different styles and backgrounds. We’ve had sessions with local dance crews in the Bay Area and even sent prototypes all over the country to some of our favorite dancers from Instagram.
The feedback from the community has helped us tune our algorithms, create new modes, and modify the product to be more durable and better suited for real-world dancing. We’ve even put the Kicks through the ultimate test: a campout festival. The Kroma Kicks and Hood held up great, and after a quick wash were as good as new!
Huge shoutout to the #KromaFam! We literally couldn’t have done this without all of the energy, support, and feedback we’ve received along the way.
We’re dancers first and foremost, and we think we’ve built the best dancewear out there. We want everyone to have as much fun as we do when we put on a pair of Kroma Kicks, and your support will help us make this dream a reality.
All additional funding received will be poured right back into Kroma Kicks to make them even better. Some early ideas we have are: new modes created by the Kroma Kicks team, a developer kit for the tech savvy members of the #KromaFam to build new modes, and a community site for everyone to upload and share their own creations.
Risks and challenges
1. Manufacturing hurdles– Manufacturing can require a lot of expensive trial and error, with cost of materials and availability of essential tools changing regularly. This is why we've built in a large margin for error into our Kickstarter goal. When manufacturing a product there are a lot of moving parts which all need to integrate smoothly to keep to a schedule. Many things can throw that off: part scarcity, part delays, quantity changes, quality control glitches. If these come up, we’ll let you know with regular updates and hope you’ll understand and bear with us as we solve any problems.
2. Illness / injury / death – Unlikely, but this is a small team, and it's always possible that something could happen to one of us. That said, we have a team precisely to create strength beyond what any one of us could create. In the event of something getting in the way of one us completing the project, we are all committed to pulling together, taking up the slack, and ensuring this project gets done. Period.
- (31 days)