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$2,530 pledged of $10,000 goal
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$2,530 pledged of $10,000 goal
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About

Kuá Ku Wê Ka Bê, Non Ka Pô Muda —What Eyes Can See, We Can Change. Elsa Figueira is a fictional character who becomes the target of her husband's abuse and violence but instead of submission, she finds courage and stands up for herself. 

Synopsis: 21, with dreams of becoming a fashion designer, she's madly in love with Dom Pedro, a sweet but controlling man. Until the day their relationship gets complicated.. and his mood worsens to the point of violence. An experience that puts her life at risk. Two years later, she’s still marked by memories of what happened in the weeks and months following that day. In her struggle, she meets a musician with his heart set on the same goal and together they decide to call attention to the cause.

Pekagboom (Writer): With the film "Elsa Figueira" we want to inspire women to empower themselves. Violence against the women we love exists practically everywhere and this is not right. We're young people who want things to change. Women shouldn't fall into submission, hide the marks of violence, accept the abuse, as many women unfortunately do. We need to inspire women to take charge of the situation like Elsa Figueira does and show men they no longer have the same abusive power they've held for centuries. This is a #HeForShe cause, and all of us, men and women included, need to act now.

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A phrase from the Elsa Figueira soundtrack says “I suffer silently, do everything to please you, and all you do is respond with violence”. But this is not the end of the story...

Katya Aragão (Executive Producer): We're creating a strong female character to inspire women from all over the world to empower themselves. She's kind of our superhero, but the fun thing is she's anyone of us.

Kris Haamer (Director):  I met a musician (Pekagboom), who'd written a story about how his mother got beaten up by her husband. From that story was born Elsa Figueira, a fictional character. And over these many months working on her story, Elsa has taught me a lot about violence. It's incredible that in so many relationships one partner is submitted to fear and physical danger (according to the UN 1/3 of women suffer from violence during their lifetime) and usually this goes completely unnoticed by anyone else. With this film we wan to take the #ElsaFigueira character to the four corners of the planet, in various languages. Elsa has a message that I care about. And as she likes to say, "what eyes see, we can change".

"Elsa Figueira" was inspired by characters from the painting "Domestic Violence" by Catita Dias
"Elsa Figueira" was inspired by characters from the painting "Domestic Violence" by Catita Dias

Catita Dias (Author of the Painting): I'm affected by the violence I witness every day against the people we love. My paintings draw attention to this issue, so we would think think about this horrible reality.

Enerlid Franca e Lagos (Co-Producer): "Elsa Figueira" is a tribute to November 25, the International Day for the Elimination of Violence against Women and like with TEDxSãoTomé  the goal is to change minds, and through minds, change realities.

The film launches on the Apple App Store and is accompanied by a short documentary where the Catita Dias, the painter, and writer/musician Pekagboom, and director Kris Haamer, discuss domestic violence, and how we can use art to fight against this crime.

On the left the film's talented actors Regina Fereira (Elsa Figueira) & Valeri André Menezes (Dom Pedro) meeting fans in Angolares, South of São Tomé & part of the team of the right.
On the left the film's talented actors Regina Fereira (Elsa Figueira) & Valeri André Menezes (Dom Pedro) meeting fans in Angolares, South of São Tomé & part of the team of the right.

"Elsa Figueira" is an original story written by Pekagboom, directed by Kris Haamer, with characters by Catita Dias, style by Katya Silva, produced by Katya Aragão, Ajala Carvalho, Cyrus Farivar, Enerlid Franca e Lagos. The complete Wê team is Kris Haamer, Pekagboom, Ajala Carvalho, Katya Aragão, Cyrus Farivar, Elzo Trovoada, Enerlid Franca e Lagos, Daena Neto, Karlley Frota, Erikson Barroso, Alex-Keller Fonseca, Dio Lima, Edneyse Coelho, Gilberto Ceita, Akaisa Borges, Wilme Dias, Marlucy Bandeira, Katya Silva, Roselyn Silva, Tiamo Veloso, Helena Amorim, Guilherme Carvalho, Vivalda Prazeres, Paulo Jorge Neves, Cintya Gracias, Mery Pinto, Fatima Almeida, Danilo Costa, Nig D'Alva, Dulcineia Barros, Ismael Sequeira, Will Ferlack, Marlene Fortes, Nella Santo, Keila Barbosa, Daniela Coronel Arditti, José Quaresma, Ody Mpouo, Carla Rebelo, Cynthia Tiny, Jasmin Pedroso. 

The film is presented in Portuguese with subtitles for a worldwide audience in English, Mandarin, Estonian, Finnish, Swedish, Norwegian, German, Spanish, French and Italian. 

Love does not justify abuse and violence. What eyes can see, we can change.  Let's do this. #16days #HeForShe #SheForHe

#ElsaFigueira

Risks and challenges

Elsa Figueira will be released on the App Store that is subject to Apple's acceptance of the app on its marketplace.

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    DOWNLOAD!
    Watch Wê — "Elsa Figueira" on your iPhone and iPad on Valentine's Day, February 14, 2015.

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    Thank You so much! Your name will be on the website as a backer (if you so choose), and you'll have access to our very special VIP behind-the-scenes group on Facebook.

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    Limited Print of the Wê — "Elsa Figueira" Poster on High Quality paper signed by the team.

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    Original Banana-String Postcard painted by Catita Dias signed by the director.

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    Nice! Associate Producer credit on the film!

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    We're very flattered. Producer credit on the film. Welcome to the team!

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    The painting "Elsa Figueira" with Worldwide Delivery included.

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Funding period

- (17 days)