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Hollywood is forcing cinemas to upgrade to expensive digital projection equipment or cease operation as 35mm film comes to an end.
564 backers pledged $84,217 to help bring this project to life.
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$84,217

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Go Digital or Be Left Behind!

For the past 100 years, movies have been printed on film, but now, Hollywood studios and distributors have announced that by spring of 2013, 35mm film will no longer be produced and will be replaced entirely by digital movies provided on hard drives.

All theaters in the U.S. are being forced to upgrade to digital, or close their doors. While we've shown most movies on 35mm film, The Kress has also projected movies digitally since we opened in 2008, but the equipment we have -- while completely adequate for our small theater -- is not the standard now required to continue to show quality, first-run films. The cost of converting to this new digital standard will close the doors of many small theaters nationwide, so we are appealing to the community to help fund it through Kickstarter.

Many small theaters have already mounted successful Kickstarter campaigns to raise these funds. In nearby  Fort Collins, Colorado, for example, the Lyric Cinema Cafe concluded a successful Kickstarter campaign this summer, raising more than its $150,000 goal to outfit two auditoriums.

Other communities have rallied to support their indie theaters, and The Kress is hopeful that, with your support, we will be able to continue to bring independent films to Greeley and the surrounding region for many years to come.

In addition to remaining open, The Kress and its patrons will benefit in some other ways with the new-and-improved equipment:

• No more damaged and scratched films

• New digital sound system

• Limited-release movies distributed more quickly

And exactly what will this money buy? If we meet our goal, we'll buy and install the following equipment:   

• DCI-Compliant 2K Digital Projector  

• Digital Cinema Media Server  

• Digital Surround Sound System

• Lenses and Bulbs  

• Installation and Training

If we meet or exceed our goal, any additional funds will be used to purchase spare parts, replace or repair damaged furniture, and upgrade kitchen equipment. Kickstarter requires that for any money to change hands, we must meet or exceed our goal. 

More About The Kress Cinema & Lounge

The Kress Cinema & Lounge, located in downtown Greeley, Colorado in the historically renovated Kress Building, is Greeley's only independent movie theater. Opened in 2008, The Kress is a memorable experience for every guest with a beautiful theater, full-service restaurant and bar, and intimate Art Deco lounges.

The Theater Auditorium

In our auditorium, the high, decorative plaster ceilings create a large viewing space with historic ambiance for first-run, independent movies in addition to classic, cult, and alternative content. Small tables, booths and bar seating mingle with traditional tiered theater seats to accommodate comfortable viewing and dining.

The view from the back of our auditorium showing the 20-foot screen and historic architecture. Blackout curtains cover the windows during theatrical presentations.
The view from the back of our auditorium showing the 20-foot screen and historic architecture. Blackout curtains cover the windows during theatrical presentations.
The Kress has a mix of seating from traditional theater seats to spacious booths at the rear.
The Kress has a mix of seating from traditional theater seats to spacious booths at the rear.

Our Restaurant/Bar and Lounges

The full bar and restaurant serve the audience before, during, and after shows and are open to the public whether viewing the film or not.

The sweeping Art Deco-styled bar is the centerpiece of The Kress as you enter. The Art Deco theme carries throughout the varied and unique restaurant and lounge areas.
The sweeping Art Deco-styled bar is the centerpiece of The Kress as you enter. The Art Deco theme carries throughout the varied and unique restaurant and lounge areas.
Our comfortable Fireplace Lounge is perfect for parties or a quiet spot for dinner and drinks.
Our comfortable Fireplace Lounge is perfect for parties or a quiet spot for dinner and drinks.

More than just a movie theater, The Kress hosts holiday parties, concerts, weddings, receptions, business meetings, live comedy, community forums, fundraisers, and weekly live music. The Kress is a truly unique center for culture and entertainment in Northern Colorado.

Risks and challenges

And what happens if The Kress doesn't meet its goal? If we don't succeed -- well, it's been a great four years serving you, and The Kress will continue to show films on 35mm for as long as possible, saying goodbye sometime in 2013.

If we succeed with your help, we'll immediately proceed with obtaining and installing the new digital equipment, so that The Kress Cinema & Lounge can continue to provide the community with the diverse programming and service our customers have come to expect.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    One free admission movie pass with free medium popcorn. You will be thanked personally on screen before shows and on a special donor page on our website.

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    96 backers
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    Pledge $50 or more About $50

    GLOBAL REWARD for those who won't be able to visit The Kress in person. You will be thanked on screen before shows and on a special donor page on our website. Two free movie passes with free medium popcorn will be donated in your name to A Woman's Place. A Woman's Place provides services and shelter for victims of domestic violence in the Greeley community. For more information, go to www.awpdv.org.

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    33 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Two free movie passes with free medium popcorn and a sample of 35mm film as a memento of a bygone era. You will be thanked on screen before shows and on a special donor page on our website.

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    103 backers
    $

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  4. Select this reward

    Pledge $100 or more About $100

    Four free movie passes with free medium popcorn and large soft drink, and a sample of 35mm film as a memento of a bygone era. You will be thanked on screen before shows and on a special donor page on our website.

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    92 backers
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  5. Select this reward

    Pledge $150 or more About $150

    Four free movie passes with medium popcorn and large soft drink, and a sample of 35mm film as a memento of a bygone era. Also includes a cool "I Helped Keep The Kress" T-shirt. You will be thanked on screen before shows and on a special donor page on our website.

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    23 backers
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  6. Select this reward

    Pledge $200 or more About $200

    Six free movie passes with free large popcorn and large soft drink, and a sample of 35mm film as a memento of a bygone era. Also includes two cool "I Helped Keep The Kress" T-shirts. You will be thanked on screen before shows and on a special donor page on our website.

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    44 backers
    $

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  7. Select this reward

    Pledge $250 or more About $250

    Free dinner and a movie package for two. Includes two entrees, two beverages, two desserts, and two free movie passes with free large popcorn and large soft drink. Also includes a sample of 35mm film as a memento of a bygone era, two cool "I Helped Keep The Kress" T-shirts, and you will be thanked on screen before shows and on a special donor page on our website.

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    17 backers
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  8. Select this reward

    Pledge $350 or more About $350

    Ten free movie passes with free large popcorn and large soft drink. Two cool "I Helped Keep The Kress" T-shirts. A sample of 35mm film as a memento of a bygone era, and you will be thanked on screen before shows and on a special donor page on our website.

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    4 backers
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  9. Select this reward

    Pledge $400 or more About $400

    Four free movie passes each with a free large popcorn and large soft drink. And... Your Own Piece of The Kress! You will receive an authentic replica (18"x24") of the column capital from the beautiful Art Deco interior of The Kress, made by Jason Frederick-Law, the sculptor who restored the plaster details in The Kress. This is the architectural piece that inspired our Kress logo. (Its a classic Greek Acanthus for those of you who are into architecture!) Each replica is individually handmade and suitable for hanging - a beautiful piece of classic decor for your home, office, or public space. And of course, you will be thanked on screen before shows and on a special donor page on our website.

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    Ships to Only United States
    4 backers
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  10. Select this reward

    Pledge $500 or more About $500

    Business/Group Package: Ten free admission movie passes including large popcorn and large soft drink. Two cool "I Helped Keep The Kress" T-shirts.You will receive 30 seconds of pre-movie screen time before each show with your company or group’s logo, name and contact information mentioned as a company/group donor for 90 days when we go digital.

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    7 backers
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  11. Select this reward

    Pledge $500 or more About $500

    Ten free movie passes with free large popcorn and large soft drink. Free one-hour reservation of our Fireplace Lounge for you and your friends. Two cool "I Helped Keep The Kress" T-shirts. A sample of 35mm film as a memento of a bygone era, and you will be thanked on screen before shows and on a special donor page on our website.

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    9 backers
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    One free Movie Party Package at The Kress. Includes two hours in the auditorium with a movie of your choice, and one hour in the Fireplace Lounge for your party. Also includes 10 free movie passes with large popcorn and soft drink to use anytime, two cool "I Helped Keep The Kress" T-shirts, and you will be thanked on screen before shows and on a special donor page on our website.

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    Estimated delivery
    7 backers
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  13. Select this reward

    Pledge $1,000 or more About $1,000

    Two Kress VIP one-year free movie passes with one free large popcorn and large soft drink for each pass each visit. Two cool "I Helped Keep The Kress" T-shirts. A sample of 35mm film as a memento of a bygone era, and you will be thanked on screen before shows and on a special donor page on our website.

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    13 backers
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  14. Select this reward

    Pledge $5,000 or more About $5,000

    Two Kress VIP one-year free movie passes with one free large popcorn and large soft drink for each pass each visit. One four-hour reservation of the entire Kress for your personal or business party. Two cool "I Helped Keep The Kress" T-shirts, a sample of 35mm film as a memento of a bygone era, and you will be thanked on screen before shows and on a special donor page on our website. You will also have our undying gratitude and admiration for your generosity and support!

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    1 backer
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Funding period

- (31 days)