Project image
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$1,598
pledged of 12.500 $pledged of 12.500 $ goal
41
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 21 2013 1:16 AM UTC +00:00
Kourage AthleticsBy Kourage Athletics
First created
Kourage AthleticsBy Kourage Athletics
First created
$1,598
pledged of 12.500 $pledged of 12.500 $ goal
41
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 21 2013 1:16 AM UTC +00:00

About

Check out an article about Kourage's Kickstarter campaign in Business Daily Africa.

Kenyans are insanely fast.  Kenyans have won the Boston Marathon 23 consecutive times.  Kenyans have run 6 of the 7 fastest marathon times in history.   Kenyans sweep major marathons like Berlin & Frankfurt.

While Kenyans are the best runners in the world, there has been no Kenyan Athletic Apparel company until Kourage Athletics. 

Above, Kourage Brand Ambassador Douglas Wakiihuri discusses how incredibly tough it is to be a young aspiring runner in Kenya. Douglas is Kenya's first World Champion in the marathon, an Olympic Silver Medalist, & the winner of both the London & New York Marathons.

The RUN KENYA tank top has the fit of your favorite shirt, a light weight performance fabric, & beautiful graphics.

The red athletic tank-top, with the words RUN KENYA printed across the chest, made its public debut at Kenya’s only UltraMarathon a 75km (46-mile) race, at 6000-feet above sea level, on an incredibly hilly course, where temperatures reached 104-degrees fahrenheit. 

 The Kourage shirts were worn by over 200-Kenyan runners including

At the base camp for the race, the Kourage team climbed an awesome rock structure to find an International runner on top wearing a RUN KENYA tank-top.

Kourage also went to the Maasai Mara Marathon where a couple Kenyan runners tried out the RUN KENYA shirts.

The race again is very difficult, set at altitude, with the brutal & constant wind of the Mara, hot temperatures, & a competitive start that pushed some Kourage runners toward the back.

 Still Kourage runners held strong & achieved the following times

  • 1:06 Dennis 21k 1/2-marathon (personal best), 
  • 13:37 Ronald 5K, 
  • 13:39 Ejidio 5k, & 
  •  14:48 Caleb 5k. 

Each runner who has worn the RUN KENYA vest has commented on its comfort, performance & ability to handle extreme conditions.

From stitching to fit & from graphics to overall aesthetics, Kourage is committed to creating high quality athletic apparel that makes you both look & feel great.

Note: Kickstarter will ask you to provide sizing & shipping information only after Kourage's campaign is complete. 

Kourage shirts are available in American sizes from XS to XXXL. Kourage's RUN KENYA tank-top, has an awesome unisex fit that looks fantastic for both Men & Women. 

As a general rule, men should feel comfortable ordering their normal shirt size & women should be comfortable ordering one size smaller than their normal shirt size

Feel free to adjust accordingly to your own fit preference.  Please see the following chart for specific sizing information. All values are in inches.

Sizing tip: if you are torn between two sizes, Kourage recommends ordering the larger size.

Kourage's mission: develop Kenya into the running apparel capital of the World. 

Kourage has a social mission to improve lives in Africa by creating apparel that is authentically Africa, selling this apparel globally, & injecting revenue generated into the African economy. 

Kourage has a 100% African supply chain from design through distribution.  Kourage products are designed in Nairobi, Kenya by young Kenyan entrepreneurs.  All manufacturing for Kourage occurs in Sub-Sahara Africa & only at factories that follow local labor laws.  At various races & training camps, Kourage apparel is tested by Kenyan runners. Runners provide recommendations on fit, fabric, & even graphics. Photography is simultaneously shot by Kenyan photographers.  Last branding, like what you see in this campaign, is created by Kenyan designers.  Kourage's business model ensures that the maximum amount of money is injected into & ripples through the African economy.

In addition, Kourage seeks to create a point of pride for Kenyans & break negative stereotypes of Africa by

• reinforcing the most positive image of Africa - that Kenyans are the best runners in the World.

• Promoting Africa as a business friendly continent. Kourage seeks to become an example of Africa’s massive potential by building a global consumer brand that is 100% African, profitable, & creates fantastic consumer goods for runners throughout the world.

• Highlighting the similarities between African professionals & their European & American counterparts. This is a side of Africa that is not recognized by the outside World. 

Kourage is a startup company that was founded in 2011 & has sold products to 20-countries & 40-states. Check out some of Kourage's previous shirts.

Kourage shirt from Kenya's only UltraMarathon 2012
Kourage shirt from Kenya's only UltraMarathon 2012

Over time, Kourage has begun to work with both young athletes and past champions. Head of Athlete Relations & Gold Medalist in the 3000-meter steeplechase Matthew Birir wearing a Kourage shirt.

Below is Matthew's Gold Medal run where he actually FALLS early in the race & thinks about quitting, but returns to take GOLD! According to Matthew "Each athlete needs Kourage."

Kourage is a tiny startup, where the founders have earned no money, & have self funded Kourage since its inception.  Proceeds from Kourage's kickstarter enable us to

  • Sponsor Kenyan runners enabling them to focus on training,
  • hire brilliant Kenyan fashion & graphic designers, & photographers, 
  • build new athletic prototypes for testing in Kenya, &
  • open an office in Nairobi.

Each contribution & tweet helps Kourage become significantly closer towards our goal! Become a hero & join us in building Kenya's Running Brand!

Simple ways YOU can help Kourage this very second!

Contribute, Contribute, Contribute!  We promise that you will love your RUN KENYA tank top when you are at the grocery store or running a 5K. 

But don't stop there...  

Follow Kourage on Twitter & share the following tweet 

Support @KourageRunning's #Kickstarter & deveop #Kenya into the #Running apparel capital of the world  #RunKenya  http://www.kickstarter.com/projects/kourageathletics/kenyas-running-brand

Follow Kourage on Facebook & share the following post

join me in supporting Kourage Athletics' Kickstarter campaign & develop Kenya into the Running apparel capital of the world Run Kenya!  http://www.kickstarter.com/projects/kourageathletics/kenyas-running-brand

Press inquires write to: chris (at) kourageathletics . com

Press release available here

NickFRESH, the best DJ around, who mixed up the audio for our video! Find NickFRESH on Facebook & Twitter.

The band Black Kids for allowing Kourage to employ their incredible music in our kickstarter video. Find Black Kids on Facebook & iTunes.

The Amazing Maasai UltraMarathon, for being a Kourage Athletics customer for 2-straight years & allowing us to shoot footage for our kickstarter video! Kenya's only UltraMarathon is set in the bush but provides the luxuries of home. The race has an incredible social mission to provide scholarships for Maasai girls!  Check out this one of a kind race on Facebook.  

YOU for taking the time to check out our Kickstarter campaign!  We are so grateful for your support!  

Risks and challenges

Kourage has already produced & sold over 2,000 garments, to over 20-countries & 40-states. Most importantly, Kourage has learned every time we've produced shirts, including correcting production & delivery errors. We are so thankful to have customers who have been patient with us as we grow.

To prepare for this kickstarter campaign Kourage redesigned our entire business. We created 500 of these exact same RUN KENYA athletic tank tops for Kenya's only UltraMarathon in September 2013. Kourage understands the production cycle. Fabric, production, sizing, shipping, insurance & customs all sorted for our kickstarter campaign. All we need is enough orders to go to production!

TImeline
Kickstarter Campaign: November - December 20th
Fabric Production: Late December - January
Manufacturing: February - mid-March
Shipping: Depart Africa mid-March & arrive in the USA in late May
Delivery: Shirts are delivered to Kickstarter backers in June 2014

Have Kourage & Run like a Kenyan.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    1-RUN KENYA Athletic tank-top. Available in any size from XS - XXXL. Free shipping to anywhere in the USA.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    22 backers
    $
    Kickstarter is not a store.

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    Learn more about accountability.
  2. Select this reward

    Pledge $45 or more About $45

    2-pack of RUN KENYA Athletic tank-tops. A $50 value! Keep one for yourself & give the other to a friend. Free shipping to anywhere in the USA. You are able to mix-and-match sizes from XS - XXXL. All shirts are shipped to a single address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $
    Kickstarter is not a store.

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  3. Select this reward

    Pledge $99 or more About $99

    5-pack of RUN KENYA Athletic tank-tops. A $125 value for ONLY $99! Great for a running club, school team, group of friends, or family. Free shipping to anywhere in the USA. You are able to mix-and-match sizes from XS - XXXL. All shirts are shipped to a single address.

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  4. Select this reward

    Pledge $179 or more About $179

    10-pack of RUN KENYA Athletic tank-tops. A $250 value for ONLY $179! Great for a running club, school team, group of friends, or family. Free shipping to anywhere in the USA, international shipping only $1! You are able to mix-and-match sizes from XS - XXXL. All shirts are shipped to a single address.

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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
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Funding period

- (45 days)