Check out an article about Kourage's Kickstarter campaign in Business Daily Africa.
Kenyans are insanely fast. Kenyans have won the Boston Marathon 23 consecutive times. Kenyans have run 6 of the 7 fastest marathon times in history. Kenyans sweep major marathons like Berlin & Frankfurt.
While Kenyans are the best runners in the world, there has been no Kenyan Athletic Apparel company until Kourage Athletics.
Above, Kourage Brand Ambassador Douglas Wakiihuri discusses how incredibly tough it is to be a young aspiring runner in Kenya. Douglas is Kenya's first World Champion in the marathon, an Olympic Silver Medalist, & the winner of both the London & New York Marathons.
The RUN KENYA tank top has the fit of your favorite shirt, a light weight performance fabric, & beautiful graphics.
The red athletic tank-top, with the words RUN KENYA printed across the chest, made its public debut at Kenya’s only UltraMarathon a 75km (46-mile) race, at 6000-feet above sea level, on an incredibly hilly course, where temperatures reached 104-degrees fahrenheit.
The Kourage shirts were worn by over 200-Kenyan runners including
- 5:05 Winner 75km UltraMarathon,
- 2:27 Winner 42km Marathon,
- 5:11 Runner up 75km UltraMarathon,
- 2:29 Runner up 42km Marathon, &
- 1:12 3rd place 21km 1/2-Marathon.
At the base camp for the race, the Kourage team climbed an awesome rock structure to find an International runner on top wearing a RUN KENYA tank-top.
Kourage also went to the Maasai Mara Marathon where a couple Kenyan runners tried out the RUN KENYA shirts.
The race again is very difficult, set at altitude, with the brutal & constant wind of the Mara, hot temperatures, & a competitive start that pushed some Kourage runners toward the back.
Still Kourage runners held strong & achieved the following times
- 1:06 Dennis 21k 1/2-marathon (personal best),
- 13:37 Ronald 5K,
- 13:39 Ejidio 5k, &
- 14:48 Caleb 5k.
Each runner who has worn the RUN KENYA vest has commented on its comfort, performance & ability to handle extreme conditions.
From stitching to fit & from graphics to overall aesthetics, Kourage is committed to creating high quality athletic apparel that makes you both look & feel great.
Note: Kickstarter will ask you to provide sizing & shipping information only after Kourage's campaign is complete.
Kourage shirts are available in American sizes from XS to XXXL. Kourage's RUN KENYA tank-top, has an awesome unisex fit that looks fantastic for both Men & Women.
As a general rule, men should feel comfortable ordering their normal shirt size & women should be comfortable ordering one size smaller than their normal shirt size.
Feel free to adjust accordingly to your own fit preference. Please see the following chart for specific sizing information. All values are in inches.
Sizing tip: if you are torn between two sizes, Kourage recommends ordering the larger size.
Kourage's mission: develop Kenya into the running apparel capital of the World.
Kourage has a social mission to improve lives in Africa by creating apparel that is authentically Africa, selling this apparel globally, & injecting revenue generated into the African economy.
Kourage has a 100% African supply chain from design through distribution. Kourage products are designed in Nairobi, Kenya by young Kenyan entrepreneurs. All manufacturing for Kourage occurs in Sub-Sahara Africa & only at factories that follow local labor laws. At various races & training camps, Kourage apparel is tested by Kenyan runners. Runners provide recommendations on fit, fabric, & even graphics. Photography is simultaneously shot by Kenyan photographers. Last branding, like what you see in this campaign, is created by Kenyan designers. Kourage's business model ensures that the maximum amount of money is injected into & ripples through the African economy.
In addition, Kourage seeks to create a point of pride for Kenyans & break negative stereotypes of Africa by
• reinforcing the most positive image of Africa - that Kenyans are the best runners in the World.
• Promoting Africa as a business friendly continent. Kourage seeks to become an example of Africa’s massive potential by building a global consumer brand that is 100% African, profitable, & creates fantastic consumer goods for runners throughout the world.
• Highlighting the similarities between African professionals & their European & American counterparts. This is a side of Africa that is not recognized by the outside World.
Kourage is a startup company that was founded in 2011 & has sold products to 20-countries & 40-states. Check out some of Kourage's previous shirts.
Over time, Kourage has begun to work with both young athletes and past champions. Head of Athlete Relations & Gold Medalist in the 3000-meter steeplechase Matthew Birir wearing a Kourage shirt.
Below is Matthew's Gold Medal run where he actually FALLS early in the race & thinks about quitting, but returns to take GOLD! According to Matthew "Each athlete needs Kourage."
Kourage is a tiny startup, where the founders have earned no money, & have self funded Kourage since its inception. Proceeds from Kourage's kickstarter enable us to
- Sponsor Kenyan runners enabling them to focus on training,
- hire brilliant Kenyan fashion & graphic designers, & photographers,
- build new athletic prototypes for testing in Kenya, &
- open an office in Nairobi.
Each contribution & tweet helps Kourage become significantly closer towards our goal! Become a hero & join us in building Kenya's Running Brand!
Simple ways YOU can help Kourage this very second!
Contribute, Contribute, Contribute! We promise that you will love your RUN KENYA tank top when you are at the grocery store or running a 5K.
But don't stop there...
Follow Kourage on Twitter & share the following tweet
Support @KourageRunning's #Kickstarter & deveop #Kenya into the #Running apparel capital of the world #RunKenya http://www.kickstarter.com/projects/kourageathletics/kenyas-running-brand
Follow Kourage on Facebook & share the following post
join me in supporting Kourage Athletics' Kickstarter campaign & develop Kenya into the Running apparel capital of the world Run Kenya! http://www.kickstarter.com/projects/kourageathletics/kenyas-running-brand
Press inquires write to: chris (at) kourageathletics . com
The Amazing Maasai UltraMarathon, for being a Kourage Athletics customer for 2-straight years & allowing us to shoot footage for our kickstarter video! Kenya's only UltraMarathon is set in the bush but provides the luxuries of home. The race has an incredible social mission to provide scholarships for Maasai girls! Check out this one of a kind race on Facebook.
YOU for taking the time to check out our Kickstarter campaign! We are so grateful for your support!
Risks and challenges
Kourage has already produced & sold over 2,000 garments, to over 20-countries & 40-states. Most importantly, Kourage has learned every time we've produced shirts, including correcting production & delivery errors. We are so thankful to have customers who have been patient with us as we grow.
To prepare for this kickstarter campaign Kourage redesigned our entire business. We created 500 of these exact same RUN KENYA athletic tank tops for Kenya's only UltraMarathon in September 2013. Kourage understands the production cycle. Fabric, production, sizing, shipping, insurance & customs all sorted for our kickstarter campaign. All we need is enough orders to go to production!
Kickstarter Campaign: November - December 20th
Fabric Production: Late December - January
Manufacturing: February - mid-March
Shipping: Depart Africa mid-March & arrive in the USA in late May
Delivery: Shirts are delivered to Kickstarter backers in June 2014
Have Kourage & Run like a Kenyan.Learn about accountability on Kickstarter
- (45 days)