On Upcoming Updates, Communication Clarity and the Importance of Concept Art
What's happening and what's coming?
So we're putting together another cool video for you to launch sometime next week. This one is going to focus more on the personal development side of the game. Learning new skills, training etc.
We are also spending a lot of time and effort trying to read internet reaction to our campaign and to figure out what we need to do to get it the attention it deserves. We're still emailing, tweeting and sharing the campaign link to people and we're still getting the odd response back, but nowhere near the rate we were anticipating.
If any of you lovely people out there are members of the games press, please get in touch and let us know what it was about our project that you found newsworthy when we first announced and what you think is lacking now. We have spent extreme amounts of effort to provide ample detail with regards to what we're trying to put together in our videos and project page. So it's really disheartening to see campaigns with a single image in place of a pitch video getting enough press coverage to reach twice what we're looking to raise in just a couple of days.
We really hope we can give this Kickstarter the fighting chance it deserves and for that to happen the project needs to reach enough people. So we'd really appreciate your help with that be that in the form of coverage, blogging, sharing and tweeting or simply feedback on our campaign and promotion strategy.
Is Kickstarter a glorified pre-order platform or marketing tool when it comes to games?
One of our favourite gaming news sites, Rock Paper Shotgun, covered Kung Fu Superstar in a recent post. We were delighted and flattered to see that, as we love RPS, although some of the coverage was a bit negative. In particular the RPS guys seemed to have been a bit confused as to what exactly we were looking to Kickstart through this campaign and they expressed their confusion through this article in a way that made some of their readers think we were trying to "pull a fast one" on people. We sent an email to RPS explaining that we didn't sacrifice our job security and stability because of some masterplan to rid people of their money on Kickstarter.
We sacrificed our financial stability because we have a dream.
A dream to build a fighting game franchise that aims to not just entertain people but also improve them through the positive benefits of practicing martial arts.
This is what we're looking to Kickstart through this campaign.
The RPS article seemed to confuse what we are looking to Kickstart with what we are offering as rewards. It went on to suggest that we should have had less text on our project page and should have titled our campaign Kung Fu Superstar: Origin (i.e. the work-in-progress codename we have given to the game one gets at the £15 reward tier).
We explained to RPS (over email) that actually KFS: Origin is just one of the rewards that we offer our backers. At the ADEPT (£40) tier you get both that and our next game (plus all sorts of other goodies). At the SWORDMASTER level you get a pair of wooden swords. Should we have named our campaign Kung Fu Superstar: Wooden Swords?
No, of course we shouldn't. Because we are not looking to kickstart rewards. We are looking to kickstart Kung Fu Superstar, the innovative fighting game franchise. And depending on a backer's contribution towards helping us realise that dream they get one game, two games, all our games ever, wooden swords, kung fu uniforms, trips to our studio and all sorts of other cool things in return.
We believe it's a fair, transparent and, we thought, well communicated system. However, the RPS article did make us realise that maybe we should clarify this even further.
So hopefuly this will benefit some of our backers (or backers to be) who were unsure about all this. If there's still confusion, please get in touch and we promise we will get back to you asap with answers to your questions, like we've been doing so far through this campaign (I am sure there's many of you out there who can attest to this).
Set your sights high
I was going to close this update with another cool image from the game and whilst browsing through our screenshots catalogue, I came across this really nice composition that someone had put together:
It made me think of the importance of concept art in the games development process and how it is the discipline that effectively kicks everything off (at least in the visual side of things).
It also made me think about the difference being comfortable with setting your sights high makes in the end result.
When Matt (the super talented concept artist who drew the top image) and I were discussing the Temple level, I was afraid my vision for it was a bit too ambitious. Then Matt came back with that amazing piece of concept art and when I saw it I was firstly blown away and secondly convinced that the design was ambitious :)
As you can see though from the bottom image our amazingly talented team of artists did a pretty good job of capturing the vision. If Matt or I thought "you know what? we don't have the resources or time to pull this off" we wouldn't have ended up with a level that the whole team is proud to have created.
As long as you aim high and have confidence in yourself and the people around you, no goal is too ambitious.
Till next time!
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ENTHUSIAST (WHITE SASH REWARD): All backers pledging at this level and above get an account for our exclusive backer forums, where you can stay on top of the developments around the game before anyone else and engage with the community and the development team. You also get a special thank you credit on our website.Estimated delivery:
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DISCIPLE (WHITE SASH REWARD): Previous Tiers (So yes, that means both a digital AND the digipack physical copy) + Beta Access to the game. Get to play Kung Fu Superstar: Origin before anyone else and actively contribute in the development of the gameEstimated delivery:Add £7 to ship outside the UK
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KUNG FU ADEPT: Previous Tiers + a physical copy of the full scale Kung Fu Superstar game, when that gets released, for a platform of your choice (PC/Console). For your early support and long term commitment to the Kung Fu Superstar vision, you get both Kung Fu Superstar: Origin AND Kung Fu Superstar for the price of ONE game (plus all the other goodies)Estimated delivery:Add £7 to ship outside the UK
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SCHOLAR (BROWN SASH REWARD): Copy of the book "Kung Fu Superstar: Development Diaries", the definitive source of insight into the intrigue, suspense, thrill and romance behind the making of this game + GRASSHOPPER Reward. Actually it might be lighter on the romance and heavier on incredible true anecdotal stories that happened during the development of the project. Some of which include romance.Estimated delivery:Add £5 to ship outside the UK
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KUNG FU MASTER: Incredible value LIMITED Reward Tier for early and long term supporters of the Kung Fu Superstar vision. A physical copy of the full scale Kung Fu Superstar game, when that gets released, for a platform of your choice (PC/Console) + ALL WHITE SASH Rewards + 2 BROWN SASH Rewards of your choice. Maximum value for your invaluable support.Estimated delivery:Add £10 to ship outside the UK
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GUARDIAN (BLACK SASH REWARD): Limited Edition, 3 piece, elegant Kung Fu outfit exclusive to this Kickstarter campaign + Exclusive "Danny's Locker" In Game Content (see FAQ for details) + GRASSHOPPER RewardEstimated delivery:Add £9 to ship outside the UK
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SIFU: Be one of the first individuals/martial art schools/organisations to join our "Kung Fu Superstar™ Training Partners" programme. We will work together to create training scenarios and other content around your specific style and curriculum needs, with a view to make it available through the game as an officially licensed product. Get in touch for details to ensure you don't miss out on early access to the definitive martial arts gaming platform + IMMORTAL Reward + LEGEND RewardEstimated delivery:
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DIRECTOR: Playing Fight Choreography Sequences is cool and all, but you're actually more interested in *building* them. Well, as a Licensee of our "Fight Choreography Engine" technology, you can! Whether you're a production house looking to previsualise the fight sequences of your action film in a fast and intuitive way or a mod team looking to create the next big machinima hit, our tools will help you unleash your creativity through ultra fast iteration. Pledging at this level won't just ensure you get a lifetime License for the FCE suite of tools, you will also get early tech previews so you can request features, suggest improvements and help shape this innovative and groundbreaking technology. Get in touch for details!Estimated delivery:
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