Joy, happiness, and
responsibility. It is the passion of KORXX to support children and parents in
joint learning and playing in the best possible way.
For that, we believe that
children need good toys. But what is a good toy? We are convinced that a
good toy should inspire play first of all. A quality toy is fun and provides
joy and many happy moments. A good toy holds your child’s attention. It should
interest and engage children for a long time. It should also stimulate
creativity and encourage sustainability.
We want our children to
grow up to be open-minded and self-confident. We believe one of the keys
to that is fun play opportunities that provide many successful learning
This corresponds to the
aesthetic need of the play environment in which a child is present. In a quiet,
calm and visually pleasing environment, a child can develop and pursue his
dreams and ideas.
Play and learning
elements that contain toxic substances or that are made out of environmentally
harmful plastic are not the right choice for this. We have the understanding
that children need genuine creative options to be happy and satisfied. We are
convinced that parents and other adults need to offer such options. We believe
that children should not only need tablets and smartphones to keep busy. We
have the understanding that children need genuine creative options to be happy
In a time of frequent sensory
overload for children, KORXX wants to offer minimalistic, aesthetically
pleasing, and highly sophisticated play elements that create an agreeable
environment at the same time. In an aesthetic combination of shape, color, and
smell, we want to offer an overall natural experience.
Patricia Kuch is the
inspiring element at KORXX. As a mother and a business woman she knows that
children need high quality and safe toys that stimulate the imagination and
promote development at the appropriate age-levels. With KORXX cork toys, she
and her family have developed smart, silent, sustainable play elements. Since
before she became mother of two children, she was aware that a good toy should
inspire play first. Quality toys provide fun, joy and many happy moments
because learning is inspired through pleasure and interest.
The origin for the
understanding for quality, safety and design of natural toys relies deep in the
Kuch Family. KORXX is developed, designed and produced by this family. With
creativity and responsibility, the Kuch family has worked with quality wood and
natural products for many generations (since 1887). It has always been the aim
to develop products of the highest quality. Sven Kuch, Patricia's husband, has
grown up in this old carpenter family and in his childhood he used to play with
cork blocks in the old manufacture. When he got married and became a father he
told this tale to his wife Patricia. After he had shown Patricia these blocks,
the whole story started. Through a creative process, she and her family
reinvented building blocks with cork to design the incredible KORXX building
We further want to
develop our product. We need to enhance our production and the R&D
capabilities and we would need to allocate more resources to make KORXX
available to more families. To be able to communicate the outstanding facts
about KORXX we also want to push our marketing and communication activities.
makes KORXX so special
The high-friction surface
of KORXX allows children to build constructions that are seemingly impossible.
Because of this, constructions succeed and generate many happy, satisfying
moments. Testing and learning is encouraged with less failure and frustration.
encourages the ability to abstract and stimulates creativity.
The play is very silent
because of the specific light weight and smooth surface.
We have developed
different concepts of building blocks with different levels of complexity or
different situations where they can be used.
KORXX Cuboid: Edged creativity –
Precise geometric dimensions and proportional ratios promote free building and
the realization of great ideas. Even the most unusual “seemingly
impossible" structures will succeed. With KORXX even the oddest tower
holds up to the limits of physics.
KORXX Kuller: Kuller-round building
blocks – An oval overture of aesthetic play blocks. We’ve evolved KORXX blocks
to push the limits of free building. Even structures pushing the limits of what
is physically possible help children explore and exercise the imagination.
KORXX Kuller–the balance block.
KORXX Form: Different shapes
complement the possibility to create even more complex structures. The
imagination has no limits.
KORXX Brickle: We at KORXX know how
stressful it can be for children and parents to spend time in the car, train,
or plane to travel. This applies equally to dining out where the patience of
many can end even before the appetizer. This causes an unpleasant stressful
situation for the entire family. When it is just too loud, the situation can
trigger negative stress for everyone.
We at KORXX believe that
we can do better. KORXX has therefore developed minimalist modular concept and
developed the Brickle mini building block set for mobile use. It fits in handbags
and can be stowed away in a small bag. With the super lightweight blocks can
also be played in a restaurant on a table without the noise and danger. Brickle
follows the basic claim of KORXX, a minimalist design aesthetic and the
combination of shape, color and smell.
KORXX is made out of
granulated natural cork. Cork is a natural product that is free of any
detectable toxic elements. KORXX products are very durable, long life and can
be recycled. Cork is harvested as a re-growing material in a sustainable forest
economy. Our cork is harvested in accordance to the sustainability forest
regulations FSC. Cork by its origin is super sustainable as the cork oak tree
can be harvested for generations, over 200 years long.
In this lifetime the tree
absorbs massive CO2 and helps the climate remain stable. Every little piece of
the cork itself can be and is used during its life cycle and at the end it is
just a natural product without harm for our environment.
KORXX have been tested in
accordance to the following toy safety regulation:
• ASTM (US toy safety
• CE EN71 (European
• AS/NZS ISO 8124.3
(Australian/New Zealand toy safety standard)
• KORXX have been tested
from the Japanese authorities and have been approved to be sold in Japan.
• All the toy safety
standards do prove the physical stability. There is no toxic or poisoning
danger. The material is free of phthalate and aromas and there is no danger of
KORXX is “eco cork”
What differentiates KORXX
from regular cork material? The cork material from which the KORXX blocks are
made, can not be compared with the cork material that is used in the standard
industry. The KORXX cork material is a special granulated cork material which
is produced for the PLES GmbH.
The industry, granulated
cork is not suitable for children's toys, because of a certain pollutant
emissions. This emissions do not come from the natural cork itself but from
substances which are combined with the cork to obtain a certain property. These
material properties are tailored to specific industrial requirements and have
their use and their justification but not for the usage with toys.
KORXX on other hand is
making cork to “cork eco”. With a special manufacturing process, which uses
sensitive components such as time, pressure and heat, precisely matched, a
natural cork material is made which is free of detectable toxic elements.
This makes it possible to
create a stable and children secure material while preserving the natural
appearance. The PLES GmbH has already invested a lot in this modern and gentle
process to create the high quality and tested safe material which is not
typical market cork. With the usage of modern technology and knowledge, we are
able to create a premium toy, parents can rely on and its acquisition is worth
Also our KORXX colors are
especially developed for KORXX, to have the highest safety standards in the
industry. In addition to the above mentioned international toy safety
standards, our colors are ultra anti-allergen.
Awards for Quality, Safety
• Silver Design Award – A
Design Award and competition 2015
• Golden Award with the
Practical Preschool 2014
• “Spiel gut" Award
(´12, ´13, ´14)
• Nomination Toy
Award 2013 Category Pre-school
• Nomination for the toy
award “Das goldene Schaukelpferd"
Quality and Safety
KORXX does have some
longtime test customers in the private sector and in the education sector and
uses the direct and instant feedback from these sources to be able to react super
fast on any issue that might rise in regards to Quality or Safety.
Development of a complex
stacking toy. A tower where you will be able to stack spheres on each other. To
realize that, a comprehensive design and development processes is needed to
run. In addition a customized crafting tool is needed to be developed and
produced. The resources of this Kickstarter project will go mainly to this new
development. We will keep you in the loop about the progress. We plan to have
the first prototypes ready by September ´15.
The second big
development step will be to develop a construction toy where you will combine
the different basic KORXX shapes to new things. With that toy you won´t just
stack them on each other, you will be able to fix them together to such as a
car or anything else. The development time line for this is Q4 ´15.
CO2 Foot Print:
A cork oak, whose bark is harvested
regularly, binds more than three times as much CO2 as an unused cork.
Cork save up to 30 percent more CO2 than
All cork forests absorb in a year, about
fourteen million tons of CO2
Cork oak habitats are among the
biologically richest in the world (WWF)
The cork oak is the only tree in the world,
whose bark can be peeled without causing damage to the tree.
The cork oak need less water as
maritime pines and eucalyptus and builds huge water Reservoirs.
Protects forests because of its fire
resistance of cork.
Cork oak forests are the economic
livelihood for more than 100,000 People.
Sustainable Economy: The conservation of
the environment is also economically indispensable.
45 kg cork can be harvested from on tree
(max 1200 kg per harvest / tree)
Cork oaks can be become 250 years old
and can be harvested up to 20 times.
First harvest after 20 years
The bark of the cork oak is harvested every
nine years and in a nearly waste-free process all different cork products are
made of. 70 of the value is based on cork.
Quelle: APCOR Quelle: Deutscher Korkverband
Childhood is ideally supported by the KORXX
design. It stimulates the imagination, the capability to be abstract and
promotes development at the appropriate age-levels. Through a lot of fun in
play and a lot of successful moments while constructing the children are open
and their self- confidence is growing.
KORXX specific construction
characteristic: The very high adhesion, of the KORXX building blocks is
different from nearly any other material. That’s why constructions with a high
failure tolerance are possible. The construction characteristics are
Ecology aspects and ultra sustainability of
KORXX cork, pls. check the doc “facts about cork.
The health aspects for the children: There
are no detectable toxic elements in KORXX.
PLES GmbH / KORXX
The production of natural
and educational toys that are made in Germany/EU, is the core of the PLES GmbH.
With the brand KORXX, the PLES GmbH is offering toys that are made out of
natural, granulated cork. In the year 2011 KORXX was invented. People are
playing and using KORXX in a private environment, in the education sector and
in the healthcare sector. The PLES GmbH is led by the Kuch family.
We say thank you to all
the people and organizations that supported us with this project. Without them
we would not have been able to come that far.
Giuseppe Basirico: Video
Production and IT Consulting/Coaching
Murat Erimel: Marketing /
Alex Kallart: Art
Director / Grafic Design
Risks and challenges
We think the largest obstacle is the current perception that traditional maple building blocks seem good enough. We will need to creatively engage the audience's attention long enough to feel that the KORXX benefits are worth taking a moment to understand and to convince that KORXX products would be a happy addition to their children's collection of creativity-inspiring toys.