Thanks to our awesome Kickstarters for helping to bring Water Fall by KOR to market!
If you missed our Kickstarter campaign, you can still order Water Fall at www.korwater.com. Make sure to look through our other amazing products.
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Introducing Water Fall by KOR. Our truly innovative design uses long-lasting, eco-friendly filters to ensure crystal clear water that tastes delicious.
"An elegant alternative...inspired by pour-over coffee" - Fast Co.DESIGN
Most of us have tried a filtered pitcher and found them cumbersome and frankly, unattractive. After years of trying different filtered pitchers, we kept coming back to the same two problems:
After the water is filtered, why does the filter stay in the pitcher or carafe?
Why can we only filter one pitcher at time?
We spent nearly two years creating the first beautiful product that solved these issues. Since we started KOR, we've been designing better ways to hydrate and "live life at our KOR". After years of reinventing the reusable water bottle, we’re proud to announce Water Fall by KOR, another product that will disrupt the norm, improve the environment and change lives for the better.
- Includes Water Fall stand, filter, and two (2) glass carafes.
- Filter made from coconut shells lasts 4 months, twice as long as typical pitcher.
- Glass carafes hold 1 liter (4 cups), the same volume as Water Fall top reservoir.
Water Fall takes its inspiration from pour-over coffee. By suspending the filter above the carafe in a stand, Water Fall allows the filter to do it's job while setting your water free.
This small change offers massive improvements by allowing you to filter as much water, in as many glass carafes, as you want and when you want.
How It Works
We developed Water Fall by KOR to deliver clean, great-tasting water in a very simple yet iconic design. Every function and component has been deeply considered to create an incredible experience.
Filtering water with Water Fall is really simple.
Start by filling a carafe with water from the faucet and pour into the top reservoir. We’ve taken the guess work out of how much water to use; both the glass carafe and the upper reservoir hold one (1) liter.
Next, place the carafe below the filter and turn the on/off knob to allow the water to drop through the filter into the carafe. Place the cap on the carafe and enjoy.
Repeat this process with multiple carafes.
With Water Fall, you can easily create different water options, such as still or infused water and either cold (refrigerator) or room temperature - it’s your call.
Leave the Filter Behind
Water Fall lets you leave the filter behind so you can serve your water from beautiful glass carafes.
All Natural Filter
The filter is the most critical element of any water filter device, and with Water Fall by KOR we worked hard to create the best.
Made from Coconuts
We partnered with world-class experts to help us develop a natural, coconut shell filter that produces clean, great-tasting water.
Coconut shells are widely recognized as the most effective material for carbon filtration and they are a renewable and health-safe resource.
Filters Chlorine AND Chloramine
The filter for Water Fall is expected to meet the filtration standards for NSF 42 in the categories of chlorine AND chloramines. We state this with high confidence as our internal independent tests have confirmed meeting this certification standard. Our plan is to formally seek certification as we finalize development (note: certification not yet confirmed).
During our research and development of Water Fall, we sought to develop the best gravity-based filter possible. While traditional, market-leading pitchers filter chlorine and some minor contaminants (achieving an “NSF 53” certification), most filters fail to filter chloramines. Chloramines are disinfectants used to treat drinking water and are most commonly formed when ammonia is added to chlorine. While chloramines kill bacteria and germs, we shouldn't be consuming them. It’s a nasty secret most of us don’t know about but 30% (and growing) of US municipal water uses chloramine to treat water. (To learn more about chloramines, read this.)
Most traditional filters use only activated carbon, which removes chlorine but fails to significantly reduce chloramines. The coconut shells used in our Water Fall filter are converted to catalytic carbon, which is highly effective in removing both chlorine and it’s ammonia-laced cousin, chloramines, from tap water.
Long-Life and Optimal Flow Rate
Our filter is expected to last 80 gallons (or up to 4 months), which is twice as long as traditional filters. This not only saves money, it’s better for the planet. Instead of using 6 filters over the course of a year, Water Fall only needs 3.
We optimized Water Fall’s filter flow rate (the speed in which water flows through the filter into the carafe) so that it achieves the desired effectiveness but offers a good flow rate.
Filter Subscription Right on Time
Water Fall offers a filter subscription service that delivers new filters right to your door, just when you need them. We realize the challenge with any filtration device is (1) knowing when to change the filter and (2) having easy access to obtain new filters. KOR pioneered a filter subscription service that ensures you’ll have fresh, clean filters available and be notified exactly when it’s time for a change.
We pioneered KOR's filter subscription with our development and launch on Kickstarter of the KOR Nava. We were thrilled that only 10 months after fulfillment to Kickstarter backers, our Nava was awarded "Product Accessory of the Year" by Inc. Magazine..
Our Glass Carafe
Water Fall by KOR comes standard with two (2) glass carafes and you can add as many as you like. Unlike a filtered pitcher, you're not stuck with only one water option.
Multiple carafes allow you to prepare multiple types of water based on preference.
In the home, glass is such a perfect and natural option for storing and serving your water. We spent a lot of time considering the design of KOR’s carafe. The ergonomic shape makes it easy to pick up, carry and pour water and each carafe also comes with a beautiful lid that completes its' iconic profile.
Color Options: White or Black
Water Fall by KOR is available in two color options: White and Black in matte finish.
A Perfect Fit
Water Fall has a striking design that would make one proud to display on the kitchen counter-top. The Water Fall stand, filter and carafe create an artistic design with a minimal counter-top footprint. Similar to other counter-top devices, such as a coffee/expresso machine or soda-making-device, Water Fall by KOR is designed to fit neatly under most kitchen counter cabinets and measures 16.5” tall by 7" wide.
Our Development Process
KOR has spent over four years researching in-home filtration. We’ve looked far and wide at high end, reverse-osmosis filtration systems and low-end filtered pitcher and refrigerator solutions.
We set out to create a filter solution that was simple, practical, and affordable - yet offered significant improvement in both the filter and experience of filtering water.
We developed multiple stand prototypes, filter formulations and glass carafe designs. Similar to making a film, the final product often leaves a lot of hard work on the editing floor, but with Water Fall we’re proud to arrive at what we believe is the perfect product.
Who We Are
KOR is a small company making a big impact in hydration. Started by entrepreneurs Eric Barnes and Paul Shustak in 2008, KOR has been creating one hydration product a time, always looking with new eyes to innovate and think deeply how great design can create something special. We don't rush things and hold ourselves and our hydration products to an incredibly high standard. This focus and patience has rewarded KOR with a passionate and loyal audience of people around the world. In 2013 we successfully launched the KOR Nava filtered bottle on Kickstarter and in less than a year it was awarded Inc. Magazine's Product of the Year award. We're so very thankful to share our work with the Kickstarter community.
Risks and challenges
We believe the risks involved with bringing Water Fall by KOR to market are minimal at this stage.
First, we are highly experienced in the design and manufacturing of high-performance water bottles, having already launched six different product lines, each of which has earned numerous design and industry awards.
Second, Water Fall by KOR is quite far along in the development process. We’ve produced working prototypes of every component and are finalizing our filter specification. We are ready to go into tooling and submit our filter for formal certification to achieve our NSF standard.
The main risk stems from the fact that Water Fall by KOR is our first filtered product for the home. Unlike Nava, which also used coconut shells to produce activated carbon, Water Fall’s filter is more complex and the goal of filtering chlorine and chloramine at an 80 gallon (4-month) filter rating is challenging. However, we are fortunate to be working closely with a world-class, industry-leading filtration experts and our filter has already been independently tested to meet NSF standards.
Our primary remaining challenge is to make sure all parts fit with extreme precision in order to optimize usability and performance. Currently, we have some fine-tuning to do in this area, but do not anticipate any major roadblocks.
We have extensive experience with freight logistics and shipping of both domestic and international orders. We do not see fulfillment as a major risk in this project.
We estimate Water Fall by KOR will begin shipping in March of 2015 and are excited to offer our loyal backers the first units born from these efforts!Learn about accountability on Kickstarter
- (30 days)