About this project
Thanks to our awesome Kickstarters for helping to bring Nava to market!
Our Kickstarter campaign may be over, but the fight to #freewater from the chains of bottled water continues. You can get more info and purchase a Nava at www.korwater.com.
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As Seen In...
We searched high and low for a filtered bottle that was beautiful, easy to use and a pleasure to drink from, but we couldn’t find one. So we decided to make our own. After 18 months of brainstorming, sketching, prototyping and generally obsessing over every detail, we’ve found the answer. We call it Nava. We think you'll call it "awesome"!
If you're like many people we know, you probably feel like you're being held hostage by bottled water. You know it's bad for the planet (and your wallet), but you continue to buy it because there aren't any truly convenient alternatives. With Nava, our goal was to meet bottled water on its own terms by creating a stylish, convenient alternative that would encourage people to embrace the tap.
THE MOST BEAUTIFUL WATER BOTTLE EVER?
Our first design requirement for Nava was to make it look beautiful. After all, we can't expect you to break the bottled water habit if you aren't excited to take Nava wherever you go.
Features & Benefits
HANDS- FREE AND SPLASH-PROOF
Nava features a hands-free push-button cap that opens with a click. This design is ideal for driving, working out or other situations where your hands are tied up and you want quick, splash free hydration. Nava's cap is also hinged, so it’s impossible to lose.
We also obsessed over the design of Nava's mouthpiece. It had to feel great on your lips and provide excellent water flow. After testing over a dozen prototypes, we developed a design unlike anything on the market. Most importantly, people love drinking from it.
NATURE’S BEST WATER FILTER: COCONUT SHELL
Nava's filter is made from pure coconut shells. After harvesting, the shells are converted to activated carbon using a proprietary process that minimizes greenhouse gas emissions. Coconut shells are widely recognized as the most effective material for carbon filtration. Unlike coal from underground, which takes millions of years to form and may contain heavy metals, coconut shells are a renewable and health-safe resource. Nava's filter has been independently tested to exceed NSF 42 standards for chlorine taste and odor removal.
OPTIMIZED WATER FLOW FOR EASY SIPPING
We carefully designed Nava's filter and filter housing to optimize water flow. Unlike other bottles, drinking from Nava doesn't require biting, squeezing, or excessive sucking. Simply place your mouth on the ergonomic mouthpiece and sip naturally as you would from a straw.
A JOY TO HOLD
Nava's soft-grip ergonomic handle makes carrying a breeze.
ENJOY SMOOTH LANDINGS
Nava has cushioned base that protects furniture and prevents slipping.
SAVE THE PLANET, SAVE YOUR MONEY
Nava's filter has been tested to last for at least 40 gallons, or 220 refills. This means one Nava filter will last about three months. During this time, you will prevent approximately 300 disposable bottles from being manufactured, transported and disposed of. You will also save about $300 on bottled water purchases.
REPLACEMENT FILTERS DELIVERED TO YOUR HOME
Nava is the first water bottle with its own filter subscription service. Sign up online to get filters delivered straight to your door. Never forget to replace your filter again.
PROTECTS YOU FROM GERMS AND DIRT
Most bottles force you to put your lips on an exposed surface, but the Nava's cap design completely protects the mouthpiece when not in use.
UPDATE: Mesa Straw Turns Your Nava Into a Sports Bottle!
YOUR HEALTH COMES FIRST
Health safety was of critical importance to us. That's why Nava is made from BPA-free Tritan™ and FDA-grade silicone.
About the Name
The name, “Nava” was inspired by one of the world’s most important wetland reserves: Laguna de la Nava de Fuentes, located in Spain. Not only did we love the sound of that word, but wetlands are truly the water filters of our planet. This is because the vegetation within them absorbs pollutants before they can enter our watersheds.
Capacity: 650mL (22 oz.)
Dimensions: 10.71” x 3.5” x 2.88”
Weight: 6.5 oz. (estimated)
Filter: 40 gallon lifespan; independently tested to meet or exceed NSF/ANSI Standard 42
Materials: Eastman Tritan™ (bottle, trim); POM plastic (latch, mouthpiece sleeve); TPE (bottom pad); FDA-grade silicone (mouthpiece); Polypropylene (cap, filter housing)
Estimated Retail Price: $29.95
For pledging a qualifying amount, we'd like to thank you for your support with these rewards!
Gooooal! Now, Let's Stretch..
Thanks to YOU, our awesome Kickstarter supporters, we hit our goal in 3 days! So now, let's have some fun -- how far can we make our message of sustainable hydration go? We created a few exciting stretch goals (rewards that become available once we reach a certain amount of funding). You can also help us by spreading the word with our share page -- thanks again!
Who We Are
Thirty years ago bottled water barely existed as an industry. People were fine with water from their old familiar friend: the tap. Carrying around a disposable bottle – let alone one shipped from Fiji or Norway – would have seemed bizarre. Fast-forward to today and we accept this behavior as normal. In fact, last year Americans spent about 10 billion dollars on bottled water and disposed of 20 billion bottles. And only about 25% of these were recycled!
So how did we get here? And more importantly, how can we turn back the clock? In 2006 we started asking the same questions. Our answer was to start a company with the mission of making sustainable hydration the “new normal." We decided to meet bottled water on its own terms by creating reusable bottles with sex appeal and cool features. We also choose to raise awareness and funding for global water issues by donating a portion of each sale to charities and working with them to help educate the public.
Since then our little startup, has released a series of obsessively designed reusables. But while we have inspired many to “embrace the tap,” far too many continue their bottled water habit. So about two years ago we decided to double down and create our “bottled water killer” – a filtering bottle so insanely great that people would take it everywhere. Thus was born the Nava!
Learn about the core of KOR
Like a lot of small companies that are obsessed with quality, we aren’t likely to show up at your local Walmart anytime soon. And big retail is a difficult place to showcase a product like Nava because it has such a rich and complex story (it would be great if our Kickstarter video played when a shopper pulled a Nava off the shelf, but this is still probably a few years off).
So that’s why we are going direct to YOU. While we don’t have a big marketing and PR budget (zero actually), we do think our story is pretty compelling. And Kickstarter provides the perfect environment for storytelling. We envision our campaign as an event that everyone can rally around in an environment where Nava's story isn’t simply an afterthought – it’s the main event.
After spending the past 18 months researching, designing, prototyping, testing and iterating, Nava is almost a reality. Our factory is ready to start production, but we must first complete the tooling and fund our first order. While we have had past success creating reusable bottles, Nava is our biggest challenge yet. With your help, we are confident that we will deliver an amazing product that will encourage people to act more sustainably. Please make a pledge today, and then help us spread the word about Nava.
Risks and challenges
We believe the risks involved with brining Nava to market are minimal at this stage:
First, we are highly experienced in the design and manufacturing of high-performance water bottles, having already launched four product lines.
Second, Nava is already quite far along in the production process. In fact, several of the tools have already been built, allowing us to successfully test Nava with many production parts in place.
The main risk stems from the fact that Nava is our first filtered bottle (and trust us, filter technology isn't for the faint of heart). However, we are fortunate to be working closely with an industry-leading filtration partner and our filter has already been independently tested to meet NSF standards.
Our primary remaining challenge is to make sure all parts fit with extreme precision in order to optimize usability and performance. Currently, we have some fine-tuning to do in this area, but do not anticipate any major roadblocks.
We have extensive experience with freight logistics and shipping of both domestic and international orders. We do not see fulfillment as a major risk in this project.
We estimate Nava will begin shipping in August and are excited to offer our loyal backers the first Navas born from these efforts!Learn about accountability on Kickstarter
Nava’s filter is primarily designed to make tap water taste and smell great. It does this by reducing the amount of chlorine in the water. It has been tested by an independent lab to meet or exceed the NSF Standard 42, Class II for chlorine removal . The activated carbon in Nava’s filter also traps volatile organic compounds (VOCs) such as benzine, but the filter has not been tested or certified for this capability. It is also important to note that Nava is designed for use with potable water only. It does not remove Giardia or other harmful microbes.
Nava’s filter consists of small rod (about 2” 3/4 long) made from densely packed activated carbon granules. The manufacturing process starts with coconut shells that are heated to high temperatures, which converts them into activated carbon. The carbonized shells are then ground into granules of uniform size, mixed with a small amount of polyethylene binder and formed into rods that are heated until solid. A small silicon cap is attached to the end of each rod to help optimize water flow and cushion the filter during use.
Activated carbon has been used for thousands of years to purify water. Here's why: In its natural state, carbon has a strong affinity for absorbing organic compounds such as chlorine and benzine. Activated carbon is simply a form of carbon that has been processed under high heat to become extremely porous (in fact, a teaspoon of activated carbon has the roughly the surface area of a football field). Combined with carbon's natural absorptive properties, all that surface area enables a tremendous amount of absorption when water passes through the filter.
Nava's filter was designed for use with potable water only. Lakes, streams and other backcountry water sources may contain harmful microorgansms such as giardia. Nava's filter will not remove these.
Nava was designed for use with potable water only. It will not remove harmful microbes, such as giardia, which may be present in the tap water of some countries. We recommend only using Nava with tap water in the following areas: US, Europe, Japan, Canada, Australia and New Zealand.
Activated carbon is manufactured by heating organic materials to very high temperatures. This typically results in a large release of greenhouse gasses. Our supplier uses a proprietary process that reduces emissions by trapping greenhouse gasses and reusing them to produce thermal energy.
For this launch, we are able to offer KOR Nava in 650mL only.
Replacement filters will come in a pack of two, which will cost $10.95.
No. This is because the coconut carbon in the filter is held together with a small amount of polyethylene binder. Otherwise it would disintegrate quickly. We are investigating ways of making the binder from a biodegradable material and hope to make a compostable version of the filter someday soon.
Yes, you can wash Nava in the dishwasher, but in the top rack only because the heating elements used to heat the water and air dry the dishes are often located beneath the bottom rack. These can get much hotter than the water that circulates inside the dishwasher, so plastic objects nearby may melt. Note: the filter must be removed before dishwashing.
Here are some of what makes Nava differnerent from any filtered bottle we know of:
• Stunning looks – Nava was designed to compete head-on with the sex appeal of bottled water. Our goal was to design an object so striking that people would want to take everywhere.
• The ultimate in drinking comfort – Nava’s ergonomic mouthpiece is the result of over a dozen prototypes. It feels great on your lips and makes using Nava a joy.
• Optimized water flow – Nava's filter and filter housing were carefully designed make drinking feel natural. Unlike other bottles, drinking from Nava doesn't require squeezing, biting or excessive sucking. You sip naturally as you would from a straw.
• Hands-free and splash proof – Nava features a flip top push-button cap that opens with a click. Perfect for driving, working out or other situations where your hands are tied up and you want quick, splash-free hydration.
• Protection from germs and dirt – Unlike most bottles, which force you to put your lips on an exposed surface, Nava's cap completely protects the mouthpiece when not in use.
• Foolproof filter replacement – Nava is the first bottle with its own filter subscription service. Sign up online and receive filters to your door when you need them.
• Health safe and sustainable filtration – Nava’s activated carbon filter is made from coconut shells, which are widely recognized as the most effective material for carbon filtration. After harvesting, the shells are converted to activated carbon using a proprietary process that minimizes greenhouse gas emissions. Unlike coal, which takes millions of years to form and may contain heavy metals, coconut is a renewable and health-safe resource."
That depends on your definition of "hot". Nava can tolerate water up to 100 degrees farenheit. For comparison hot coffee is usually served at a temperature of 160-170 degrees.
Yes, you will receive an email when your product is shipped
Yes, Tracking information will be emailed when your items are shipped
Yes, but if the items in your reward are large you may need to pick them up from your local post office.
Shipping is included in all rewards for shipping address within the united states.
Yes, please read our warranty here. (link to http://www.korwater.com/returns)
We are looking into it. Our concern is that the NSF 53 would be a challenging standard to meet without compromising the user experience. The filter would be a lot bulkier and require a lot more suction.
Nava's filter has been tested to reduce chlorine. While it has not been tested for the removal of minerals and other dissolved solids, activated carbon filters, such as the Nava's are not very effecive for such uses. Reverse osmosis filters and water softeners are your best bet for improving the taste of hard water.
Yes, it will work fine. However, to the large volume of the empty filter chamber, it will take somewhat longer to get water into your mouth on the first sip. After that, the Nava's air-tight seal will keep the chamber filled and you won't notice anything unusual on subsequent sips (unless you open the bottle which breaks the seal). To eliminate this problem, and to provide a sleeker look when going filterless, we have created a special accessory straw you can use in place of the Nava's origtinal straw. This staw is not available separatedly but will be included with all Nava units if we hit our stretch goal of $100K. We are also oferring version of Nava that includes the accessory straw but no filter. Its called the Mesa and you can find it in our rewards section.
Can the activated carbon in the filters themselves be replaced? Or would the filters be considered disposable only.
The entire filter must be replaced when it has reached the end of its useful life. We have been very careful avoid excess material in the design of the filter. Apart from coconut carbon, the filter contains only two other ingredients: a small amount of polyethylene binder and a small silicon plug (about the size of your pinky fingernail).
In our tests, subjects gave high ratings to Nava's taste and consistently preferred it to tap water. But taste is also highly subjective, so we can't gaurantee everyone will agree. Its also worth mentioning that many leading bottled water brands are simply filtered tap water (http://bit.ly/2wn1ij).
No, because Nava is designed not to leak when tipped over. Otherwise it might leak on your clothes or in your backpack.
Our goal is to provide this functionality. Currently we have a few kinks to work out before we can say yes with absolute certainty. However, in our tests, the mouthpiece cleans very well in the dishwasher or by hand even if it is not removed from the bottle.
Nava's filter has been tested to meet or exceed NSF 42 Class II standards for the aesthetic reduction of chlorine. In plain english, this means it reduces at least 50% of the chlorine in tap water. Chlorine is the primary culprit for bad taste and odor in tap water. The activated carbon in Nava’s filter also traps volatile organic compounds (VOCs) such as benzine, but the filter has not been tested or certified for this capability. It is also important to note that Nava is designed for use with potable water only. It does not remove Giardia or other harmful microbes.
We have two trusted manufacturing partners. The filters will be produced in India. The bottle itself will be made in China.
The short answer: We don’t think its necessary to add any ingredients, but will consider it if there is enough demand.
Here’s why (the long answer):
NON pathogenic, non harmful bacteria occurs naturally in water and can be found to grow everywhere: distribution pipes, faucets, bottled water, filters, water bottles, etc. HOWEVER, if the source water is microbiologically safe, then the bacteria should be NON pathogenic.
Due to the impact of water on public health, many studies have been done on this subject. Here is a quote from one authority on the subject (note: “HPC” is the term for non-harmful bacteria):
“In summary, an overwhelming body of evidence from human feed studies, animal studies, epidemiological studies, risk assessment, and virulence data all confer there’s no medical rationale to control HPC concentrations in drinking water.”
In fact, some experts argue that HPCs are useful because they drive out harmful pathogenic bacteria.
We are still figuring out the details but most likely we will offer a large bundle (e.g. 2-year supply) at a nice discount for international customers. This will reduce shipping cost vs. sending multiple small shipments. Also, we are working on international distribution for Nava. Therefore it is likely you will be able to buy it directly from a store or website in your country.
If not replaced after 40 gallons, the filter will still be usable but will not be as effective. If you keep using it, eventually it will lose all ability to filter your water. We have not tested it beyond 40 gallons so we cannot tell you when this happen. However, there is no harm in going past the 40 gallon mark. The worst that will happen is your water will start to taste like what came from your tap.
The filter does not lose effectiveness with time, only usage. For example, if you have only filtered 10 gallons in 6 months the filter will still have 30 gallons of life expectancy. We state three months as a guideline because most people aren't measuring their water intake by the gallon.
Unfortunately, Nava won't remove much iron from the water. Activated carbon is simply not very good for that purpose .
If you want to drink flavored beverages, just remove the filter and the Nava will work fine. Otherwise you might ruin the filter and/or cause your beverage to taste bad. For an even better filterless experience, just swap in one of our Mesa straws. It will give you slighly better flow and a sleeker appearance.
Thanks! We agree. We have producer/director, Joanna Friedman, to thank. You can contact her here: http://bit.ly/10dTfNe
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