Much like the terms, “coconut water” and “water melon”, the term “Organic Water” is not meant to be taken literally. “Organic Water” is an industry term used to describe ultra-clarified juice. The origin of the industry term derives from the idea that “organics” are “from life” and can be of a form that look, act, and taste like water. Also, we haven’t yet found conclusive evidence, but we are fairly confident that Apple doesn’t build Airports for commercial aviation, you can’t really buy a whole Galaxy from Samsung, and you won’t find Peter Pan roasting any peanuts in Omaha. :-)

This question stems from marketers incorrectly using the word “organic” as a synonym for the word “natural”. “Organic” and “natural” are actually two very different concepts. While most H2O could be considered “natural”, it most certainly is not “organic” in the literal sense. The term “Organic Water” is actually not used to describe H2O at all, rather, it is an industry term that is used to describe ultra-clarified juice.

We love juice and all the things that come with fruit; however, there was one thing that juice offers that isn’t great for you … all that sugar. Koa started from a simple idea which was ‘How do you remove the sugar from juice but keep all the good things that comes with it?’ Through this journey to figure out how to remove sugar from fruit juices, we also decided to remove the flavor and color. This was a natural move for us since we didn’t really like the taste of other healthy alternatives like coconut water, wheat grass shots, and other detox juicers that blend non pleasant tasting vegetables like celery, kale and spinach. We believe Koa is the natural solution to being able to drink the nutrition of the most healthy fruits and vegetables without having to worry about their taste, calories, or sugar.

Koa organic water is juice without the color, odor, or taste. We call color, odor, and taste the "bad stuff" because this is where all of the sugar, calories, and carbs reside. This "bad stuff" is what makes orange juice taste like orange juice or coconut water taste like coconut water. To make Koa water, we squeeze fresh fruits and vegetables in an innovative way that retains the healthy nutrients, antioxidants, and electrolytes but leaves the "bad stuff" behind. This way you get all of the goodness of juice in a taste just like water.

We have worked diligently over the last few years to find the right farmers and co-ops in order to ensure no part of any fruit or vegetable goes to waste when we make koa. We have several dozen great partners in California that, without their help, we could not make this dream come true. This is an essential part of our DNA at Koa. We want to provide healthy, sustainable and organic water for people around the world while promoting a healthy lifestyle and keeping a low carbon footprint. Also, it is extremely important for us to source all of our ingredients locally. We take pride in our partnerships with farmers and the fact that we are helping to combine the ideas of high quality and local. This has the added benefit of minimizing our carbon footprint by reducing the use of fossil fuels.

Since we are a juice, it is difficult to compare us to other waters on the market. The only thing we share in common with other premium waters like FIJI or SmartWater is that great, fresh, crisp taste we have all come to love. Koa is “Organic Water”, squeezed from fresh fruits and vegetables, which retains its natural goodness and can boast naturally occurring vitamins and minerals without any additives, sugars, or calories. We really compare better with Kombucha, Coconut Waters, Juices, Cleanses, and other fruit and vegetable based beverages because, after all, we are from plants too!

Koa is sold locally in Dallas, TX at luxury lifestyle retailers such as boutique hotels, day spas, and premium yoga and Pilates studios. Our goal long-term goals is to make Koa available locally in every city in the U.S. With the help of Kickstarter and the crowdfunding community, we hope to raise at least the $50,000 necessary to build our next BlackBox and offer Koa in a new city.

As we continue to grow the brand, we are excited to bring to market a variety of limited-time, seasonal flavored Koa waters like Koa Pomegranate. This would mean that we only produce Koa Pomegranate, or any other fruits our customers select, during the fruit’s natural growing season. The reality is, most fruits grow locally only a few months out of the year. We believe our customers want fresh and natural flavors and we are doing our best to provide that. Since we pick all of the fruit that goes into Koa each morning, we are able to pack all that great fresh taste and nutrition into our Koa bottles the very same day.

We are constantly looking for innovative ways water from fruits and vegetables can be used. Koa is a juice product that can be used in place of water, which gives it limitless possibilities. It is too soon to tell, though, as we continue to remain focused on providing a great, sustainable, and healthy beverage option.