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We took technology from travel gear and brought it to your everyday life. JOEY is super ergonomic and perfectly tailored to your body.
1,345 backers pledged $233,656 to help bring this project to life.

About this project

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JOEY – The backpack that gives your body a break.

$233,656

1,345

 

 

 

 

 

 

 

 

Conventional everyday backpacks are uncomfortable. The main reason for this is that they direct the weight away from your body. JOEY is different!

A full contact, super ergonomic back suspension system directs the weight towards your hips and lays JOEY right against your back. A contoured hip pad absorbs the weight and reduces horizontal movements when walking or running. Load lifter straps and stowable hip and strenum straps provide maximum comfort. Multi-directional air flow tunnels provide pleasant ventilation and keep your back dry at all times.

 

 

The sternum strap with a Nifco® buckle and a Duraflex® slider is stowable to prevent it from dangling when not used. That's right, enough is enough: no more dangling straps!

The hip strap can also be stowed (correct, NO MORE dangling straps!) and features a Fidlock® SNAP fastener, which combines the convenience of a magnetic fastener with the stability of a mechanical snap fastener.

 

JOEY has a pair of easy to use side pockets. Actually, they feel like additional pants pockets because they are so accessible. You can take out your smart phone, wallet, or keys, on the go, and stow them safely to have the hands free again.

There is also one-handed access to full length side mesh pockets that can carry larger things such as a water bottle.

  

Don't worry about your valuables, they are safe! By teaming up with Fidlock®, a German fastener manufacturer, JOEY is the pick-pockets’ new nightmare. Strong magnets makes the Fidlock® fastener easy to close but the secure snap functionality ensures a continuously high locking force. You have to feel it to believe it!

Another cool thing? Your passport has its own hidden pocket facing towards your back, which can be accessed without taking off JOEY – perfect while traveling.

 

We get it: you carry around a lot, from laptops to water bottles and you really stuff your backpack. What if you need additional space? Check this out!

There is lots of space. In fact, there is additional capacity of 15 liters so you are prepared for the unexpected. JOEY expands in a very unique way but always retains its balance. And its style.

 

JOEY is made to carry your life and offers ample pockets for organizing the small things in the most intuitive locations. Things you frequently take out throughout the day like your charger or sunglasses can be packed conveniently in the big pocket in the top lid.

By gently pulling down the top lid, the Fidlock® SNAP unfastens and you will first find a large, integrated laptop compartment.

When opening the YKK® zippers, you access the interior offering countless ways to stow things like your power-bank, notebook, or pens.

With the super lightweight, stowable rain cover you are good to go in all wheathers. If it is not raining, it fits nicely into a separate pocket located outside at the bottom.

 

Black cowhide, top grain leather combined with a rust-colored nylon lining: the Black Leather Limited Edition makes the functional beautiful and is our definition of pure elegance. There are currently a total of 75 pieces of the Black Leather Limited Edition so make sure to pledge for yours today!

  • Weight: 1.5 kg (3.3 lbs)*
  • Durable shell (Fabric: cowhide, top grain leather)*
  • Internal organizer panel (Fabric: nylon lining / Color: rust)*

*Scroll down to check out all other specifications.

 

JOEY stands for uncompromising quality and visionary design. While designing this masterpiece, we placed great importance on durability and only used water-repellent fabrics as well as multi-award winning components from Fidlock®, YKK®, Nifco®, and Duraflex®. JOEY is a true premium everyday backpack. Let us convince you why:

  • Weight: 1.2 kg (2.65 lbs)
  • Volume: 25-40 l (1525.59-2440.95 cu in)
  • Load capacity: up to 15kg (33.07 lbs)
  • Dimensions: 51 H x 33 W x 20 D cm (20" H x 13" W x 7.75" D)
  • Size: one size fits all, i.e. for heights 160-190 cm (5'3"-6'3")
  • Color: black (The availability of red and blue follows the stretch goals, explained below)
  • Top-loading opening with anti pick-pocket fastener (Fastener: Fidlock® SNAP screw)
  • Separate, padded laptop compartment that does not reach all the way to the bottom (Capacity: 40 H x 27 W x 4 D cm (16" H x 10.75" W x 1.5" D), i.e. up to a 15 inch Macbook Pro, 2009 and later models)
  • Side zipper access (Zippers: YKK® RC - TPU coated or WR treatment)
  • One-handed access to side pockets to stow your smart phone, wallet, or keys.
  • One-handed access to full length side mesh pockets that can carry larger things such as a water bottle. (Fabric: power mesh)
  • Internal organizer panel (Fabric: polyester ["peach" finish]  lining / Color: blue)
  • Hidden passport pocket (Zippers: YKK® WR treatment)
  • Extendable top lid for additional capacity
  • Durable shell (Fabric: PU-coated, water-resistant woven polyester / 3mm open cell foam)
  • Three-dimensional suspension system (Material: 0.8mm Polypropylene board / 3mm open cell foam / PU-coated, water-resistant woven polyester / metallic frame)
  • Anatomically shaped, one-piece shoulder straps (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
  • Load lifter straps
  • Stowable hip and sternum straps (Hip strap: Fidlock® / Sternum strap: Nifco® and Duraflex®)
  • Contoured, one-piece hip pad (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
  • Multi-directional air flow tunnels
  • Stowable rain cover

 

 

We are a group of people who try to see the world from a slightly different angle. Together we founded Koala-Gear to challenge the way backpacks are used. Thank you for supporting our passion and bringing JOEY to life!

A big thank you goes out to all those who helped us on our journey to the release of JOEY on Kickstarter: Adi Aldouby, Adi Na’amat, Adli Nassar A-Din, Alex Klein, Alona Komsky, Aminadav Glueckshtein, Amit Adini, Amir Hershkovitz, Amit Zilberstein, Assaf Arviv, Avi Ilani, Beita Jerusalem, Bruria Michman, Clay Alderman, Daniel David Shalibo, Daniel Douek, Daniel Gindis, Daniella Resnick, Dan Michman, Eco-fun, Ehud Michman, Elad Barami, Eyal Zur, Gal Treger, Gal Rosenberg, Gedeon Gatari, Guy Sprukt, Guy Malca, Haim Ezra Ani, Jeff Swartz, Josh Logue, Made in JLM, Michal Berdugo, Moshe Cochavi, Odelia Avneri Yatzkan, Ohad Cohen, Ori Or, Sapir Bluzer, Shalem College, Yoel Yoli Dorot, Yona Schnitzer, Yoni Herzbrun.

For press and distribution inquiries please contact: info@koala-gear.com

 

 

1. Order by choosing a reward level. Everybody must choose one reward (one JOEY) to back this project. Either click on "Back this Project" on the top of this page or choose one of the rewards in the right panel.

2. Awesome, you're done for now. All details like shipping information and color preference will be collected via survey after this campaign has ended mid September. The availability of colors follows the stretch goals, explained below.

 

3. JOEY will be shipped in December 2016. We have every intention of shipping before Christmas. This is a conservative estimate to account for unforeseen circumstances. Please note that during the production process we are likely to change minor parts of JOEY.

 

We want to give you a range of colors to choose from. However, we need to reach a certain minimum order quantity to do and thus the availability of colors follows the stretch goals below:

  • If this campaign raises more than 20'000 USD, the available color is black.
  • If this campaign raises more than 50'000 USD, the available colors are black and red.
  • If this campaign raises more than 100'000 USD, the available colors are black, red, and blue.

As stated above, all details like shipping information and color preference will be collected via survey after this campaign has ended in mid September.

 

You've had many questions about ‪JOEY‬ so here are finally the answers to them. Take your time to check out how your new best friend will help you in everyday life!

 

We are ready for production! We’ve already selected fabrics, sourced our component suppliers (including YKK® for zippers as well as Fidlock®, Nifco®, and Duraflex® for fasteners), and flew to meet our production partners to guarantee timely shipment and also to meet in person the makers of your product in China, to promote socially responsible production. Out of many manufacturers, only few were able to meet our high standards and with one of them we started to produce samples and to perfect JOEY over many iterations in the past 12 months.

Highest quality, no compromises! We spared no expense creating a beautiful backpack that is well balanced and perfectly tailored to your body. From PU coated water-prof fabrics for the shell through to anti pick-pocket fastener from Fidlock®, JOEY is a true premium everyday backpack. Hence the expected retail price will be 219 USD.

Intensive R&D. Approved by the best! In spring 2016, Heather Larsen teamed up with Koala-Gear in Israel to test JOEY’s balance – by walking across a 20-meter-long line situated 30 meters (almost 100 feet) above the ancient stones of Jerusalem’s medieval Tower of David Museum. It wasn’t the first time a highliner performed a stunt in Jerusalem’s Old City. The last time was in 1987, when Philippe Petit, whose Twin Tower act in New York was chronicled in the 2015 film "The Walk", rigged a highline between buildings situated in the Arab and Jewish Quarters.

In Jerusalem’s Old City, Larsen literally walked between layers of history as the highline reached from one tower built by King Herod some 2000 years ago to another tower built by Suleiman the Great. Despite a few minor wobbles, Larsen completed the highline with expert ease and even took time to perform few stunts for the crowds. This historical event attracted media from all around the world, including AP, EPA, and Reuters.

 

 

 

 

   

 

 For press inquiries please contact: info@koala-gear.com

 

 

Risks and challenges

We've used the last 12 months to iterate JOEY countless times, collect feedback, and make improvements. We’ve self-funded the development up until this point, including producing quality prototypes. As explained above, the best thing about our campaign is that we are ready for production! We’ve already selected fabrics, sourced our component suppliers (including YKK for zippers as well as Fidlock, Nifco, and Duraflex for fasteners), and flew to meet our production partners to guarantee timely shipment and also to meet in person the makers of your product in China, to promote socially responsible production. During the production process from September to November we are likely to change minor parts of JOEY. We have every intention of shipping before Christmas. This is a conservative estimate to account for unforeseen circumstances. Please note that potential customs duties are not included in the price.

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  1. Select this reward

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    JOEY – Early-Bird Price FREE SHIPPING

    1 x JOEY Backpack
    1 x JOEY Rain Cover
    1 x JOEY Shipping Costs

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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    JOEY – Early-Bird Price

    1 x JOEY Backpack
    1 x JOEY Rain Cover

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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    JOEY – Kickstarter Price FREE SHIPPING

    1 x JOEY Backpack
    1 x JOEY Rain Cover
    1 x JOEY Shipping Costs

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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    JOEY – Kickstarter Price

    1 x JOEY Backpack
    1 x JOEY Rain Cover

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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    Ships to Anywhere in the world
    Reward no longer available 250 backers
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  6. Select this reward

    Pledge $179 or more About $179

    JOEY – Trendsetter Price FREE SHIPPING

    1 x JOEY Backpack
    1 x JOEY Rain Cover
    1 x JOEY Shipping Costs

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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  7. Select this reward

    Pledge $179 or more About $179

    JOEY – Trendsetter Price

    1 x JOEY Backpack
    1 x JOEY Rain Cover

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $219 USD

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    Ships to Anywhere in the world
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    Pledge $249 or more About $249

    JOEY – Black Leather Edition

    1 x JOEY Backpack - Black Leather Edition
    1 x JOEY Rain Cover

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $279 USD

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    Pledge $299 or more About $299

    2xJOEY – Kickstarter Price FREE SHIPPING

    2 x JOEY Backpack
    2 x JOEY Rain Cover
    1 x JOEY Shipping Costs

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals.

    Expected retail price: $439 USD

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    Pledge $1,490 or more About $1,490

    JOEY – Business Package

    10 x JOEY Backpack
    10 x JOEY Rain Cover

    All details like shipping information and color preference will be collected via survey after this campaign has ended in mid September. The availability of colors follows the stretch goals. Regarding the placement of your logo, please contact us.

    Expected retail price: $2.190 USD

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Funding period

- (40 days)