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Incredible back support, instant access, and intuitive functionality, together with an inspired design. Explore the JAY daypack.
Incredible back support, instant access, and intuitive functionality, together with an inspired design. Explore the JAY daypack.
978 backers pledged $141,498 to help bring this project to life.

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JAY - A Daypack That Gives Your Body A Break

$141,498

978

JAY is a daypack that combines the three things you loved most about our previous products: unparalleled back support, intuitive accessibility, and sophisticated design.  

It's small enough for everyday use yet big enough to carry everything you need, whether commuting to work, going to class, or traveling for a couple of days. We designed JAY to be comfortable, intuitive, and easy to use, and we think it’s our best product yet.

We literally ship anywhere in the world, and to most countries for free. All the rest for extremely reasonable prices. Oh, and we're EU and US Friendly!
We literally ship anywhere in the world, and to most countries for free. All the rest for extremely reasonable prices. Oh, and we're EU and US Friendly!

Carrying has never been more comfortable. JAY's suspension system directs all the weight down towards your hips instead of hanging off your shoulders. The one-piece shoulder straps and ergonomic hip pad distribute the weight evenly over the three main contact points on your body.

Multi-directional airflow tunnels provide pleasant ventilation and keep your back dry at all times. Together with the inner load-bearing frame, lower-back support, and soft, EVA-foam cushioning, JAY always ensures maximum comfort.

Superior ergonomics and comfort
Superior ergonomics and comfort

Thousands of customers have already tried and tested our back support system since it first launched 3 years ago. In our post-kickstarter survey, JOEY’s suspension system received a 4.7 star rating. Since then, we’ve only improved it!

No more dangling straps! The sternum strap has dual Duraflex® buckles that can snap on securely at any point along their rails, right or left, allowing you to place them in the most comfortable position. 

Not using it? Just clip both buckles on the side you want, or even remove the strap completely and stow away for later use. 

The hip strap can also be accessed and stowed in seconds. It features a super durable Duraflex® Center Push Buckle that can deal with anything you throw at it.

JAY is designed to give you easy access on the go for everyday activities. Whether you’re carrying keys, books, chargers, notes, a laptop, tablet, Kindle, pens, or any other everyday essential, JAY has got your back.

Easy access features include inside and outside top lid pockets, as well as a concealed passport pocket built in to the hip pad and protected by a YKK® Water Repellent zipper. Scroll further to see more details. 

Just pull the lid down with one hand and voilà, you have instant top access to all your belongings. An integrated flexible ring allows JAY to hold its shape when open, so simply reach in and enjoy. 

Instant top access
Instant top access
Water repellent, overlapping top lid
Water repellent, overlapping top lid
In leather as well
In leather as well

Your valuables are safe! Featuring an overlapping top lid with a Fidlock® magnetic snap fastener, JAY closes securely yet still allows for an intuitive one-handed opening. 

Thanks to the combination of an ergonomic opening mechanism and the magnetic snap fastener, JAY is the pickpocket’s new nightmare.

For easy opening, JAY has a concealed tab built into the fabric, making it super-easy for you to open. At the same time, it will remain safely secure when closed. Simply release the top lid and watch it snap securely and satisfyingly into place. 

The overlapping top lid is one of JAY's most functional features. When open - instant access. When closed - water repellent.

All of the zippers on JAY are water repellent, as well as all of the seams and threads, which are treated with a durable hydrophobic solution. The entire shell on the Kodra JAY is treated the same way too, while the leather on the Black Leather Edition is naturally resistant to water.

 JAY's zip & snap system means that with one pull of a zipper all your essentials are accessible from the side while still remaining secure and organized. We only used waterproof YKK® zippers and highest-quality snap fasteners to ensure that the zippers will last for many years to come. 

 JAY took the fan favourite from JOEY and supersized it! The side access pocket actually feels like an extra pants pocket because it’s so accessible. You even have room for a tablet or book, as well as a wallet, phone, or keys. Access everything on the go and stow it back safely to have your hands free again.

The side pocket is huge and super accessible
The side pocket is huge and super accessible
Also great for a phone and/or wallet
Also great for a phone and/or wallet
With an integrated elastic keychain holder
With an integrated elastic keychain holder

Another fan favorite that we kept for JAY are the full-length elastic side pockets. They are made out of omni-stretch elastic twill, and not only do they keep their contents secure, but they also allow for 2-way access - from top and bottom. Use your imagination to see how they can work for you.

JAY’s organizer offers intuitive access and organization for everything you need for your daily activities, from padded laptop and tablet compartments to zippered mesh pockets, tech pockets, and concealed carry options.

Moving inside, you will find a thoughtfully laid-out, easy-to-use organizer with tons of storage space. Literally everything has its place! 

The laptop compartment is padded from the back by the suspension system and from the front by a triple-layer organizer padding, reinforced internally by a polypropylene board, all ensuring that your laptop remains protected from falls and bumps. 

Fast and easy access to the laptop compartment
Fast and easy access to the laptop compartment

To top it off, there’s even a large inner mesh pocket at the front of JAY’s inner compartment. It runs almost all the way down the front, so it’s perfect for larger items you want to keep separate from the main compartment, or for valuables you need to keep extra safe. 

Functional yet beautiful design is what we do and love, and JAY is all about making the functional beautiful. Find out what makes JAY stand out as a truly unique daypack.

  •  Weight: 1.1 kg (2.42 lbs) for Kodra | 1.25 kg (2.75 lbs) for Leather 
  •  Volume: 18L (1098.43 cu in)
  •  Dimensions: 45 H x 30 W x 22 D cm (18" H x 12" W x 9" D)
  •  Color: black
  • Top-loading opening with anti pick-pocket fastener (Fastener: Fidlock® SNAP screw)
  • Padded laptop compartment (Fits up to 15" laptop)
  • Padded carry handle
  • Full side zipper access (Zippers: YKK® RC, Water Repellent treatment)
  • One-handed access to supersized side pocket
  • One-handed access to full length side mesh pockets that can carry larger things such as a water bottle
  • Full internal organizer complete with tech pockets, zippered mesh pockets, pen holders, and tablet compartment
  • Hidden passport pocket (Zippers: YKK® Water Repellent treatment)
  • Durable shell (Fabric: water repellent Kodra or leather
  • Three-dimensional suspension system (Material: 0.8mm Polypropylene board / 3mm open cell foam / PU-coated, water-resistant woven polyester / metallic frame)
  • Anatomically shaped, one-piece shoulder straps (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
  • Stowable hip and sternum straps (Hip strap: Duraflex® / Sternum strap: Duraflex®
  • Contoured, one-piece hip pad (Outside: durable polyester twill / Inside: high-density EVA foam [layer A], breathable open cell foam [layer B])
  • Multi-directional air flow tunnels 

Compare between JAY & JOEY

With JAY, every stitch is carefully sewn, every roll of material checked for flaws, and every piece of hardware is given the best finish. 

By teaming up with award-winning manufacturers like YKK®, Fidlock®, and Nifco®, we can assure that everything undergoes the most rigorous quality assurance and is built to last.

Production and shipping is a complicated and meticulous process. After shipping tens of thousands of products around the world in the last three years, we have warehouses around the globe, allowing for tax free, speedy shipment to most countries.

 For more information about shipping locations and fees head on over to our FAQ page. 

Timeline

By pre-ordering now, you ensure yourself to be among the first to get JAY straight off the production line. We've learned a lot from our previous campaigns and have taken steps to ensure both cost-efficient and quick shipping. 

Production 

All our production is done at facilities which hold the highest certifications on the market. We tested the production line for JAY thoroughly over the last 6 months and created dozens of functional prototypes, which we then tested again for quality assurance. 

*Learn more about production & warranty in our FAQ

Team

Click for more info
Click for more info
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 600+ successful Kickstarter projects with over $280MM raised between them.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 600+ successful Kickstarter projects with over $280MM raised between them.

Rewards

Risks and challenges

We are dedicated to delivering a flawless product, and you can rest assured that we will do everything in order to fulfil your expectations. This is our fourth Kickstarter campaign, so we've smoothed out many potential problems that may arise with production scheduling and shipment, in an effort to deliver a perfect A-Z experience to our dear backers.

PRODUCT
We spent tireless months working around the clock in the process of creating JAY, and only used the best materials and hardware from award-winning manufacturers such as YKK®, Duraflex®, and Nifco®.

We chose all the materials and production processes involved in the making of JAY, and are in full control of Its production components and process.

SHIPPING
Global shipping and warehousing logistics are complicated tasks, affected by weather, port congestion, and other uncontrollable factors. Nevertheless, we've learned a lot from our previous campaigns and have taken steps to ensure both cost-efficient and quick shipping.

We have warehouses around the globe and offer free shipping and no customs tax to most countries.

However, customs may vary from country to country. We do have warehouses in the US, the EU, Israel, and Hong Kong, so if you live in one of those locations you will likely not have to pay customs.

In any case, we recommend checking your country’s tax and customs law to see what payments you’d be subjected to. Here is a handy tool for calculating duty and taxes*: http://www.importcalculator.com/
*We cannot guarantee the accuracy of duty calculations as this is an outside application.

PRODUCTION
We already have a tried and tested production process with our factory. We work in very close collaboration with our manufacturers to ensure everything runs smoothly. Nevertheless, unexpected delays in production are always a possibility and may push back our estimated delivery date. We promise to keep you in the loop at all times and be fully transparent and honest with you every step of the way.

SUPPLY CHAIN:
Even though we tested our production line extensively, sometimes a machine or tool breaks, a factory loses power for a day, the wrong parts or materials come in. These things happen from time to time and can affect how long it takes to build our products. In any case, we took an extra margin of time in our calculations to account for unexpected situations like these.

Learn about accountability on Kickstarter

Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

JAY is designed for optimum durability. We only use the best, most long-lasting materials on the market, and produce only in factories renowned for high quality production.

Environmentally friendly factories

Our factories all comply with the strictest certifications for protecting the environment and fair work conditions.

Sustainable fulfillment and distribution

We have warehouses situated at strategic points around the world, ensuring the shortest, most efficient routes anywhere.

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge US$ 99 or more About US$ 99

    JAY (Kodra) Daypack Launch Price!

    JAY Kodra Daypack | FREE SHIPPING TO MOST COUNTRIES | 45% off retail | Your daypack is with you all day, everyday. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 99 backers
    $
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  2. Select this reward

    Pledge US$ 139 or more About US$ 139

    JAY (Kodra) Daypack Early Bird Price

    JAY Kodra Daypack | FREE SHIPPING TO MOST COUNTRIES | 23% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 667 backers
    $
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  3. Select this reward

    Pledge $159 or more About $159

    JAY (Kodra) Daypack Kickstarter Price

    JAY Kodra Daypack | FREE SHIPPING TO MOST COUNTRIES | 12% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  4. Select this reward

    Pledge US$ 179 or more About US$ 179

    JAY (Leather) Daypack Launch Price

    JAY Leather Daypack | FREE SHIPPING TO MOST COUNTRIES | 28% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • Jay Daypack - Leather
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 152 backers
    $
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  5. Select this reward

    Pledge US$ 199 or more About US$ 199

    JAY (Leather) Daypack Kickstarter Price

    JAY Leather Daypack | FREE SHIPPING TO MOST COUNTRIES | 20% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
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  6. Select this reward

    Pledge $249 or more About $249

    2X Kodra JAY Daypack

    2 X JAY Kodra Daypack | FREE SHIPPING TO MOST COUNTRIES | 30% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 22 backers
    $
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  7. Select this reward

    Pledge US$ 299 or more About US$ 299

    2X JAY Daypack - Kodra + Leather

    2 X JAY Kodra Daypack | FREE SHIPPING TO MOST COUNTRIES | 30% off retail | Your daypack is with you all day, every day. It should be the right one.

    Includes:
    • JAY Daypack - Kodra
    • Jay Daypack - Leather
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 11 backers
    $
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Funding period

- (36 days)