About this project
We are doing breast self-exams all wrong...if we're doing them at all. Our app fixes that by using Mona Lisa (or Napoleon if you fancy) to remind, guide and help you stay abreast of any changes and help you book your mammogram too. Because both men and women can get it, we've got everyone covered.
Know Your Lemons is a breast exam app unlike any other. Because we don't just say "look for a lump" and "do an exam" but we tailor it completely to your risk, country's screening recommendations and guide you through each question you might face. Here's how it works:
Get a custom screening plan, designed around you. Answer a few questions about your breast health to find out your risk type and we'll assemble a plan for you based on what the best breast experts in the country say.
Stop forgetting or fumbling through your self-exams. Our famous exam coaches, like Mona Lisa, talk you through a self-exam in an entertaining and informative way. Mona's been doing it for 500 years, so she's pretty good and nudges you each month at the prime time for self-exam (a few days after your period ends, or any day you pick if you're post menopausal).
Book a mammogram in minutes at an FDA certified center with just your zipcode. And of course, we'll remind you when to book it too.
Know what to do when you find one of the 12 symptoms. We explain the difference between the good, and not so good, lumps. If you think you found one of the 12 signs of breast cancer—yep, there are 12—we'll help you review your symptom and take the next step to get it checked out.
So many other features that you don't have the energy to read about. But let's just say this app explains it all in a pretty fun and interesting way. Like knowing to ditch the deodorant before your mammogram appointment, and updating your plan based on test results, too.
Because you want to spread the love, the app has opt-in social features which make it easy to tell your friends, mom, aunts, sisters, grandmothers, your bus driver in Elementary school—whoever you are friends with—to get in the game too.
The good news is that the Know Your Lemons app is set for release in November even IF you decide to spend your pledge today on a new gadget that doesn't save people's lives, like your sister's. So if you are in the USA, speak English and use an iPhone, you're covered.
But chances are you may not be all those things, or you care about people who aren't all those things. Because hey, you are an awesome person, it just comes naturally to you. You support our project because you want to see this app save lives in more places. And, you maybe have a thing for Mona or Napoleon. We won't judge.
Our rewards are pretty fun, like you.
Your awesomeness will make it so an Android user in London who speaks French can use our app and find their lump better. Because you are all about French Londoners finding lumps.
Or because of your simple pledge, someone in Calgary, Canada will be able to call their doctor with actual confidence that makes it really easy for her to get the right tests to get diagnosed more quickly. Because she found it so early using our app, she doesn't need chemotherapy. And you are all about Canadians in Calgary not needing chemotherapy.
Today by pledging an amount you really won't notice has left your account at all, you might even help your mom, in Montana, with our app, to book her mammogram which catches the cancer before she could have felt it. Because you are all about moms in Montana getting mammograms.
You'll change the picture of breast cancer for a lot of people...perhaps even for yourself. But that doesn't surprise us, because we've always known that you are that kind of person. We're just glad we found you.
Risks and challenges
This app is 14 years in the making. 12 signs of breast cancer? Check. Testing with lots of users and a global campaign ready to go? Check, check. Got a super app developer (Dogtown Media) and major investor building the first release of the app, scheduled to release in November? Check, check, check. Have our health information checks all in a row involving key breast cancer experts, patients, our own communication expert and screening recommendation bodies? Check, check, check, check.
Now all we need is your "check." (<— See what we did there?) Because we are *SO* ready.
Our challenge now is to raise funds to launch in Android and in other languages and countries (we've already got iOS, USA and English covered). So that no matter if you're Apple or Android, or live in America or Zambia, you know what you need to find breast cancer better if it ever happens to you (which is sadly 1-in-8 of us). All we need is you? Check.
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