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Do you ever feel you are, too busy to have some time off?
Do you ever struggle with life and know you should have a break.
Can't have the time? But know you should have a break and practise Mindfulness?
Knit and Nibble: written by James McIntosh after suffering a depressive episode. James, a seasoned food writer, struggled with Mindfulness; he just couldn’t control his constantly busy head.
Using the principles of Mindfulness, James worked with Dr Thomas A. Ernst FRCP to create a new concept of Mindfulness through cooking and knitting. This has helped James turn his life around, he’s happy again and his life is full of colour.
The hand knitting market
Hand knitting is seeing a huge resurgence, with 5.9 million hand knitters in the U.K. alone. According to the UK Hand Knitting Association, there are 53 knitting clubs in London, with 400 across the UK and hundreds of knitting shops in towns across the country, not to mention many online retailers.
Retailers state that male knitters are between 12% and 20% of their yarn sales customer base.
What’s unique about this book?
Hardback, 256 pages, full colour. 210mm x 250mm x 18.4mm.
Knit and Nibble won the prestigious Gourmand World Cookbook Award for the ‘Most Innovative Cookbook in the World’ in 2018. International rights sales are a reality.
So what does the press say about hand knitting?
‘Knitting is no longer a pastime for grannies’ - BBC
'Men’s knitting is the new yoga' - The Telegraph
'Knitting should be prescribed on the NHS to lower blood pressure, reduce depression and slow dementia’ - The Telegraph
‘GPs should be able to refer patients to knitting groups to combat loneliness’ - ITV
Famous hand knitters
It is well reported, Ryan Gosling (according to GQ Magazine) Harry Styles (according to the Independent) are avid knitters and the truth about Russel Crowe Knitting is somewhat obscure ... yet ... the Finnish Winter Olympics team were knitting when not competing at the 2018 Winter Olympics. #mindfulness
About McIntosh Publishing
About Dr Thomas A. Ernst
A senior general medical consultant in a large teaching hospital in London, UK, Dr Ernst runs an outpatient mindfulness clinic.
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Risks and challenges
Thank you for reading this far.
By choosing to be a backer of our project you will receive a unique book like none other. It will be ready to ship by mid-September 2018, 2 1/2 months after the Kickstarter campaign ends. We have 99% of the details figured out: final design; choice of paper; printing and binding; and distribution.
Writing a book is a long process. James McIntosh as the author has written 10 cookbooks in his life and won global awards for his work. Anders Beier as the photographer has won ‘Best Cookbook Photographer’ in the world at the World Cookbook Awards 2016. Michelle Brachet is a writer (also world award winning) and editor who has written and edited over 30 lifestyle, food & drink books. Sune Rasborg is a world-renowned food stylist. A strong team has been created to deliver this project. The book is 100% complete and just needs a final proofread from the 3rd party knitting pattern writers.
Our business needs working capital to publish this book and to bring further books about knitting, cooking and mindfulness to the market. Costs are kept to a minimum, but quality is also important to us, therefore we weigh up costs and quality carefully.
Distribution of this book to retailers depends on successful media coverage, which we are working on: some articles are currently in production prior to the book launch.
Thank you for supporting us.
James and all at McIntosh PublishingLearn about accountability on Kickstarter
- (25 days)